Phil Mickelson: Pebble Beach Golf

Introduction

I am the CEO of NBC. I am giving you the opportunity to join the production of our movie. The things that we will be using in our movie is, the use of your brand, and some of the golf professionals that you sponsor. This film will be 1-1.5 hours and will be a documentary of Phil Mickelson, and how he became one of the best short game players in the sport of golf. We will be working with PGA, US Golf, Augusta National Golf Club and the Open Championship. The film will be launched through the months of July to September with the majority of the filming done during the off season and to have more of the fan viewership during the third quarter. We at NBC will be premiering the movie on our channel and golf channel and will be doing

all the advertising. Callaway will be giving us the permission to use their brand and products for our movie and some professional golfers that you sponsor. In turn we at NBC will give your company the most brand recognition to insure the most amount of screen time for your company to increase sales.
Summary Of Facts
We at NBC are one of the best for golf viewership because we are the top rated golf channel. We also own the Golf Channel which is the third most watched in golf viewership. This makes us the most qualified network to premiere this movie and will insure the most amount of unique views. Both of our channels (NBC sports and Golf Channel) make up most of the market with both channels being on an upward trend. Ratings rose for the Hero World Challenge golf tournament by 57% from last year. The “arnie” documentary was the most watched original production with over 1.75 million unique views on the Golf Channel. With this only being shown on our second channel the views will be a lot more if we show this movie on both channels, NBC sports and Golf channel. In this movie we will be focusing on Phil Mickelson and how his short game is the best in golf. We will also be promoting your brand because Phil Mickelson uses your wedges, and equipment. Your brand will be on everything in the movie which will give your company the most amount of recognition possible. We will be showing Phil and other pros and how they like using your clubs and other equipment and how it has taken Phil Mickelson to where he is today. During the movie we will be interviewing some of your professionals like Rory Mcilroy, Danny Lee, and Danny Willett, asking them about Phil and your company. With you net sales being over 840 Million last year we expect that this number will grow after this movie because of all the viewership and the professionals talking about and using your brand.
Target market
Age - 18-39
Income - $90,000-$110,000
Education - college/university graduate
We have chose this target market because we have found that the average age to watch golf is around 18-39 years old with more than 45% viewership over the rest . College level is a regular level and the income is higher than average.

Event
For the event we will host a charitable golf tournament sponsored by Callaway with with its brand everywhere to get the most brand recognition, and to insure sale boosts for your company.

This charitable tournament will also give Callaway a good reputation to sponsoring this event and will make potential buyers view you as a corporate responsible company which in turn will increase sales and profit. This tournament will be at Pebble Beach Golf course 1 week before the movie premiere. In this tournament there will be a group of four of your Professionals, including Phil Mickelson, that Callaway sponsors to play in a foursome, all the funds will go to a charity of your choice. At the end of the 18 holes there will be a dinner party in the clubhouse, special invitations will be sent out to PGA, US Golf, and representatives from The Masters golf tournament. This dinner party will have silent auctions from things donated from the pro’s (I.e golf clubs, signed gloves/balls, golf bags, etc) all funds will go towards charity. The movie will be called “Phil's way around the green” and will be promoted on our channels before the release of the movie to insure the most amount of viewership. The advertisements will start when big tournaments are going on like The Masters (April 6-9), US Open (June 15-18), John Deere Classic (July 13-16), The Open (July 20-23), and the Canadian Open (July 27-30). During “Morning Drive” the biggest news spot for golf, we can have small bits on the release of our movie. And before the movie airs on television we will put up a “Top 10 shots by Phil Mickelson” to draw in some of the fans who did not hear about the release of our

movie.