Super Bowl 52 has come and gone, and, as always, most of the commercials were great.
Celebrities, athletes and others stumping for cars, beer, snacks, soda, cell phones and other products have become the norm on Super Sunday, and commercials have become a tradition, just like the game itself. I like football, but when the “big game” isn’t exactly going the way I want, I’m ready for the commercials to come on.
Some of my favorites over the years have featured the famous Budweiser Clydesdales (the one the puppy a few years ago was a real tear jerker), and the truck commercial featuring the “eligible bachelor” that turned out to be a Hereford bull was funny. And who can forget the commercial a couple of years ago that brought back the immortal words of Paul Harvey and why God made a farmer? That one continues to circulate around even today.
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Of all the crops grown in the U.S., the only commercial featuring an agriculture product during the biggest televised sports event in the nation is avocados from Mexico? It’s the only time I have ever seen a television commercial for avocados. I’m not a fan of avocados, but the folks who decided to advertise during the Super Bowl know that enough guacamole is consumed during Super Bowl Sunday to cover the entire length of a football field… 11.8 feet deep.
What happened to dancing chickens, milk mustaches and the gravelly voice of Sam Elliot asking what’s for dinner?
If you look at the ads, many were for food items, yet there was nothing about where that food comes from. Potato and corn chips, the last time I checked, were made from potatoes and corn, yet there was no mention of those crops. No mention of the farmers who produced the beef that went into the all-beef patty, or the lettuce, tomato and other things that topped them. No mention of the farmer who grew the wheat for the bun or the dairy farmer whose cows helped produce the
What makes a T.V. commercial memorable? Is it the product you remember or just the commercial itself? Many times it could be both, depending on the person that’s watching the commercial. Sitting down to watch the television is more than just enjoying your favorite TV show; it’s about seeing the different types of commercial that comes with it. Commercials will play a huge role in today’s society.
In recent years, it is not even necessary to turn on the news to hear about the bad reputation farming has been getting in recent years. What with the media focusing on things like drugs in animals and Pink Slime, or Lean Finely Textured Beef, it is a wonder that people are eating “non-organic” foods. However, many pro-farming organizations having been trying to fight back against these slanders. Still, the battle is not without heavy competition, and a good portion of it comes from Chipotle, a fast food Mexican restaurant that claims to only use completely organic ingredients in their food. Chipotle is constantly introducing advertisements claiming to have the natural ingredients while slandering the name of farmers everywhere. Perhaps the most well-known is “The Scarecrow,” a three minute ad that features some of the most haunting images Chipotle has ever featured. While “The Scarecrow” uses tear-inducing images and the almost eerie music to entice the audience to the company’s “free-range farming” ideals, it lacks substantial logos yet, it still
Budweiser's heartwarming 2014 Super Bowl commercial (in which a puppy befriends a horse) has been ranked the most popular ad ever to air in the 50-year history of the NFL's premier event, according to a study from TiVo.
Super Bowl is one of the most watched American television broadcast. In 2011 Super Bowl become the most watched television program in the history with an average audience of 111 million. While Super Bowl get the attention of the audience and keep increased the viewership, the top company found their way to make commercial for their brand and products, and broadcast the commercial during the Super Bowl games domestically. Super Bowl commercial became a culture among the people. Most of the people even don’t watch the games but the commercial during the games. The top brand companies also start spending big chunk of money to make the best attractive commercial for their audience. Among those best polished commercial was the Chrysler automobile corporation commercial, which changed the public view of Chrysler, and did a great work by using pathos appeal to attract audience by stimulating their emotions.
Ram’s commercial about why God made a farmer first aired on super bowl Sunday 2013. The commercial started off by looking over a field and the narrator starts by says “and on the eighth day god looked down on his planned paradise and said ‘I need a caretaker’ so God made a farmer”. The commercial carries on from there showing only pictures of farm land, animals, farm equipment, farmers and families. The farmers are of all colors, ages, and sexes. While the pictures are rolling the narrator is still talking in the back ground, explaining all the reasons God created a farmer. He needed someone, “willing to sit up all night with a newborn baby colt, watch it die, dry his eyes and say ‘maybe next year’… will finish a 40 hour week by noon Tuesday and then paining from tractor back, put in another 72 hours… somebody who’d bale a family together… sign and reply with smiling eyes when his son say that he wants to spend his life doing what dad does”. Then at the end shows the Ram’s truck logo and also the FFA ...
Advertisements are part of my everyday life I see them everywhere throughout my day. They are in magazines, television, billboards, and outside of businesses. Some of my favorite advertisements are during the super bowl. Hayakawa says: “The best advertising, however, is thought about, laughed over, and acted upon by multitudes” (p. 135). The super bowls commercial are usually funny, and they make me laugh, which also makes me think about them. I feel that is the general purpose of an advertisement is to get people's attention while making impressions that people can remember.
Advertisement is defined as a public notice, a paid announcement which is meant to attract an audience who interprets themselves with the ad. The human mind is so attractive to new things that it makes it harder for these big companies to come up with new idea to catch our attention. It’s a huge cycle that leads us to an uncontrolled opinion and gives the power to decide for us to the advertisement companies. “Peyton Manning-Gatorade Commercial” is a great way to bait young viewers’ attention into not only buying the product of Gatorade but also making them more notable to watch football.
The commercial that I chose as my favorite commercial from the night was the Colgate Save Water commercial. The creators of the advertisement used all three of the modes of persuasion: logos, ethos, and pathos to appeal to the target audience. Knowing that over 100 million people would be tuning in to view the Super Bowl game as well as the commercials, the creators knew what appealing approach to take regarding the audience.
Super Bowl commercials are reputable for being filled with well-known brand names and references the average viewer can understand. However, there are a handful of commercials that have a more specific audience and contain esoteric references meant only for its target group. This year, Nintendo reserved a 30-second commercial slot to commemorate the 20th anniversary of one of its biggest video game franchises, Pokémon. The commercial features a random individual who witnesses an impressive feat, inspiring him to do something remarkable himself. This act, in turn, galvanizes another to a course of achievement, thus commencing a cycle which repeats several times. The last person finds himself in a grandiose Pokémon battle in a stadium filled
The Super Bowl is a game that has been and will continue to be watched and celebrated by almost every American. Friends and families gather to enjoy typical tailgating snacks, while watching the national football leagues. However, the game is not the only aspect of the Super Bowl that grabs society’s attention. Super Bowl commercials draw viewers in by using tactics that are never seen in an average commercial. As time increases and technology further develops, do Super Bowl commercials such as Kia’s “Hero’s Journey” use different tactics to try to grab America’s attention or do they waste their time and money as Bruce Horovitz believes?
When the U.S prepares for the Super Bowl, Americans become excited for two things, football and commercials. This February, the NFL had its 48th annual Super Bowl in conjunction with the highly anticipated commercials. There was one commercial released by a world famous soda producer, Coca Cola, which has created much controversy. Coca Cola took a unique take on the classic “America the Beautiful” song that has caused quite an uproar regarding prejudice, discrimination, and ethnicity in America.
Blakehorne, Dana. (1-17-2001). Advertising During The Super Bowl: A Mixed Bag. E-Business Report. {On-Line}, Available: http://www.clickz.com/ebiz/ebiz_report/article/ pnp/835901.
Although I liked all 3 of these commercials, the ones that I would choose are the Cheetah and Mock Opera commercials. They are the most creative, have the best graphics and will give Mountain Dew the best chance to get the post Super Bowl advertising media exposure. The exposure that Mountain Dew will get following the Super Bowl may be greater than what the ads can accomplish themselves.
Imagine living life with no freedom or originality. Being unique is completely unacceptable. If you’re different or try to be your own person you get tortured maybe even killed. In the dystopian novel, 1984, by George Orwell, Winston Smith is a low-ranking member of the party in the nation of Oceania where he lives. He is constantly being watched wherever he goes.