The main goal for clothing advertisements is to sell. Consumers want to look good and feel good; and these desires usually go hand in hand. Persuasion tends to be preferred method for the clothing advertisement game, especially using celebrities to sell brands. Persuasion is used to catch the eye of the people that want to emulate these celebrities. Certain colors, text, setting, and background also come into play when posting an advertisement. Emotions, logic, persuasion, and visuals work together to approach the audience the advertiser wants to grasp. The following essay analyzes two clothing ads, which represent the lifestyle and fashion that millennials strive to have. Color catches the attention, the image brings the audience in closer, …show more content…
In comparison, these are two major celebrities that are in the public eye and that makes them appeal to ethos because the advertisements relies on the characters to convince the audience since the celebrities that are representing the brand are credible and well known around the world. These celebrities are credible because they are public figures and some people view them as icons and role models. The brands are attracting a certain crowd, the millennials, and the two celebrities biggest fan base are of the younger generation. In the younger generation it is all about appearance and the Calvin Klein ad uses model that fits the American image of attractiveness. In order to gain the interest in the generation, Calvin Klein often features famous models, musicians, actors and actresses that have the ability to grasp the attention of the audience that the …show more content…
The celebrity that is cast in Puma’s advertising is world known and holds credibility in the industry that dictates people who are attracted to the rock star lifestyle. Rihanna representing lace up heel, zipped sneaker boots, and oversized coats that increases her outfit to the next level. Rihanna represents the new and hot style of today and when people see her image and wearing the brand, which automatically persuades and draws the audience to purchase Puma because if you wear Puma you are one step closer to the lifestyle of a
Sloan, Pat. “Cover Girl Pays Attention to Both Brand and Product.” Advertising Age 3 March 1997. v68 n9 P12 (1).
Advertisements are constructed to be compelling; nonetheless, not all of them reach their objective and are efficient. It is not always easy to sway your audience unless your ad has a reliable appeal. Ads often use rhetoric to form an appeal, but the appeals can be either strong or weak. When you say an ad has a strong rhetorical appeal, it consists of ethos, pathos, logos, and Kairos. Advertisers use these appeals to cohere with their audience. Nike is known to be one of the leading brands of the sports shoes and apparel. It holds a very wide sector of followers around the world. In the Nike ad, Nike uses a little boy watching other basketball players play, and as the kid keeps growing, his love for basketball keeps growing. Eventually, he
1. This advertisement features Taylor Swift, which is a celebrity spokesperson; she is supporting the company, “Diet Coke”. People that enjoy listening to Taylor Swift’s music will most likely buy this product, because they think that buying this product, diet coke will make them closer, and more like their favorite pop star Taylor Swift. This advertisement also features Pathos, an appeal to emotions, because Taylor Swift may be someone’s favourite musician or person in general. It also features ethos, an appeal to credibility, or character, because Taylor Swift is famous for her music, therefore she is well recognized throughout our society, and the music industry.
What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.
Why are Gap ads so powerful? The concept of all of their recent television commercials is very simple, yet highly effective. An attractive young person, or perhaps a small group of attractive young people, is on a stark, white set. The actor/ model/ celebrity then sings and or dances around. The commercial ends with a catchy phrase about the Gap: Gap Rocks or Gap Swings, or something similar. It’s a simple concept, but somehow it works. What branding is about for this company is identifying through the elaborate cool-hunting market-research process what it is that the public cares about and are passionate about as a culture, and harnessing that to sell something very different. So it is, in a sense, a betrayal. The Gap's not selling music, they're selling clothing. By examining the institutions, sign systems, subject positions, and mediation used in the advertisements, perhaps an explanation to their success, and why the public allows itself to be duped, can be determined.
Advertising executive’s main job function is to strategically design products marketing strategies to entice and make products and services as desirable as possible to customers. To do this, many implement rhetorical strategies while constructing the ad campaigns to ensure people will be persuaded to buy in. Employing rhetoric as a marketing technique has proven to be beneficial. An example of the value of these methods is represented by the success of Adidas popular campaign featuring Nicki Minaj and mult...
Have you ever seen an advertisement for a product and could immediately relate to the subject or the product in that advertisement? Companies that sell products are always trying to find new and interesting ways to get buyers and get people’s attention. It has become a part of our society today to always have products being shown to them. As claimed in Elizabeth Thoman’s essay Rise of the Image Culture: Re-Imagining the American Dream, “…advertising offered instructions on how to dress, how to behave, how to appear to others in order to gain approval and avoid rejection”. This statement is true because most of the time buyers are persuaded by ads for certain products.