When I turned twenty-two I was excited to purchase my first car, I had been saving for 5 years in order to obtain the car of my dreams. I knew exactly what I wanted, all the “bells and whistles”, and I knew exactly what I was willing to pay and not a penny more. I thought I had a strong knowledge of the sales and pricing of the particular car I was hoping to buy, because I had done my research for weeks browsing and comparing the Sunday car ads. I was assured that my knowledge of the sales would get me a fair price and a great deal. However, my overconfidence and naivety, in the “creepy” sales tactics used by the dealership, made me unaware of the three hour nightmare that was about to ensue; leaving me brokenhearted, angry and vowing to never step foot on a car lot again. The moment I walked onto the car lot the aggressive sales men swarmed me like a pack of wolves, perceiving me as an easy prey; the young naïve girl to whom they would make their next big …show more content…
sale. I was oblivious to the sales tactics they exploited, such as the compliance techniques “The foot in the door” and “low ball” phenomenon’s. These compliance techniques are used to influence the buyer to change their behaviors in response to a request, they are frequently used in advertising to sell products (Myers 2012). First, they got my “foot in the door” with their false advertising and catchy slogans, “prices that couldn’t be beat,” “5,000 off with MSRP” and “big inventory clearance event,” committing me to the idea that I must buy a car from them. I had made a choice to walk into that dealership with the confidence and a personal commitment that I would not leave without buying my dream car that day. This foot in the door compliance technique is used because of its convincing and dependable effectiveness as a motivator in the manipulation of a person’s free will and the relationship it has with their commitment to buying products (Cialdini, Cacioppo, Bassett, and Miller, 1978). The next step to their trickery, is to first change the original deal , making it less attractive to the buyer, so they come in with the “low ball” technique, playing the annoying back and forth game of price haggling,. They claim the car advertised is no longer available, and after a long conversation with their “boss,” they come back with a “better” deal, which is more expensive then what I had previously committed to. They use this low ball tactic with the expectation that they can persuade me to keep my original commitment, coupled with a favorable behavioral change in my decision to buy the car; despite the rise in cost (Cialdini, Cacioppo, Bassett, and Miller, 1978). These compliance tactics left me irritated and overwhelmed, my horrible three hour experience effected my behavior in a negative way and I left without purchasing a car.
Perhaps the compliancy factor did not convince me to buy a car that day, because I didn’t feel obligated to buy the car; the car sales men were very rude and were clearly trying to take advantage of me. According to Cialdini, Cacioppo, Bassett, and Miller research shows that the these compliance strategies are a great tool for increasing profitable sales and for influencing our social behaviors, because people instinctively feel a sense of commitment and obligation to the products and the people they like (1978). For instance, when we ask a friend for a favor, we feel the need to reciprocate, because people want to be helpful. There is also a great importance of social compliancy in groups and to authority. All these social influences have an impact on how we respond to others requests, having an important impact on our behavior. (Meyer,
2012)
The current situation appears to start out with the buyer’s perception that the seller is dishonest. The buyer asks about the mileage being set back. The seller doesn’t really respond to that comment, but moves past it. I think if he would have made a joke out of it, or made a statement that they don’t practice dishonesty, the seller could have gained more trust. Second the seller appears to be assuming the needs of the buyer. The seller is leading with questions like, “Do you need that much room?” The customer says that they don’t, but is it possible that they do want something more spacious? It is possible. The seller seems to think that the buyer is only buying for gas mileage. The seller is overlooking a key selling point, the buyer is getting into a car pool with their boss. It is probable that the buyer would unconsciously want to buy a car that would make a statement to their boss.
Compliance gaining is a term used in the social sciences, specifically in sociology and communication studies, to identify the act of intentionally trying to alter behavior. The term refers to how people try to get other people to do things, or comply. In short, the term compliance gaining strategies are used to define the tactics we use to persuade others to think or act in a desired way.
The decision to purchase a car is the second largest financial choice a person can make. There are a few options for vehicle financing. Since the majority of people aren’t paying cash outright for their vehicle, figuring out whether to purchase or lease the car can be overwhelming, intimidating and or confusing. Different elements come in to play when deciding whether or not leasing is right for your financial situation and lifestyle. Because the average consumer isn’t educated about the benefits of leasing a vehicle, leases are sometimes not even considered an option. I hope to highlight how there is value in leasing a vehicle, and more drawbacks when it comes to purchasing outright.
“Hot off the press! Get your guide on what not to do when purchasing a home.” I wish I had a guide like this one before I purchased my second home. I had warning signs all around me that I chose to ignore. The only thing I knew for sure is I wanted a four bedroom two car garage and I was going to get it anyway possible. Later I received a crash course on the grueling process of going through a short sale and all the stress it puts on your relationship. Though losing this home, I learned not to take on more than I can handle. This is important because it can put a lot of pressure on your marriage, family and you.
John Hancock once said, “The greatest ability in business is to get along with others and to influence their actions.” To obtain what you want in life whether it be in work or leisure requires constant negotiation or persuasion. This can be done through many communicative ways and requires observation and understanding of nonverbal cues, as well as a deep understanding of the intended goal for both you and the other party in which you are influencing. Influencing others can surely deem to be a challenging task and gaining a deeper understanding of the psychological principles that underlie within the influencing process is very important. For this reason, the book we studied in class- Robert B. Cialdini's Influence: Science and Practice (2009), outlines the principles of consistency, reciprocation, social proof, authority, liking and scarcity. Cialdini takes us into deep examinations, real-life examples, experiments, and strategies to further our knowledge of these principles by outlining
I just finished reading an article titled "Must Haves for Your Car" which was extremely informative but a few things were left out which needs to be discussed as well. I travel as much as I can, whether it is across state lines for vacation or to my girlfriend's house, which is a two-hour drive or to a concert...or wherever. So many places that I travel to. The point being that life needs to be experienced daily, and I for one will experience it however some items are essential for travel. I travel the interstate a lot if I am going a long distance or to a place I'm not familiar with, so I know I will run into toll charges.
Conformity, compliance and obedience are behavioural consequences of social influence (real or imagined social pressure) that occur in the presence of a group or other individuals (Elsenbroich & Xenitidou, 2012). Often these concepts are misinterpreted as being the same or even synonymous and while they do have similarities they are also very dissimilar. In social psychology conformity, compliance and obedience are distinct concepts that coincide due to their effect on behaviour in the presence of others. Pascual, Line Felonneau, Guéguen & Lafaille (2013) define conformity as an altering of behaviour and beliefs in an individual in order to reflect the behaviour and beliefs of the group that holds influence, though Myers (2014) emphasises that
Both these studies have been able to give an insight as to how “social influences can change attitude or behaviour under the influence of the views of others.” (Xie et al, 2016). Other aspects have also been identified such as to “make us aware of how easily unobtrusive situational factors can tap our susceptibilities to obedience, conformity, irresponsibility, cruelty, or indifference to others’ welfare, thereby empowering us to change ourselves for the better.” (Badwar, 2009). In this essay, ethical issues and conclusions drawn from the obedience and conformity studies will be discussed as well as whether Zimbardo and Milgram’s studies can truly be
Claims in the advertisements are used to try and get people of all types to notice, admire, and eventually go out and buy this car. There are three different types of claims: policy, fact, and value. The claims of policy in this advertisement are similar to most claims of policy in ads, which are, "buy this product." The claims of policy are created by the pretty picture on the opposite side of the page, and the writing on the ad. In the picture, the pretty mountains and bright sun look very inviting to someone who needs sometime to relax. By the desire to have free time, the busy worker will think that the car will get them some free time. Then, they will want to buy the car. The writing includes lines such as, "Finally. After working for what seems like forever, you have some time to yourself." Although this quote really does not have much to do with the car, it attracts the reader who may want some free time. The claims of fact include the statements about how many miles the car can go before needing a tune up and how it fits a low budget. These kinds of claims can attract people of all kinds, mainly people looking to spend little on a car for themselves or for their children. The claims of value state that this car can take you wherever you want, and that "even though going out during your free time may cost a lot, getting there won't." From these examples of claims of policy, fact, and value, the car looks very attractive to a reader.
The concept of compliancy closely resembles the concept of conformity in the sense that individuals’ behaviors are adapted though the norms of their surrounding group. However, in comparison to obedience, compliancy is less as intense as obedience in which commands are given to an individual to perform behaviors and conform to beliefs by an authority figure. Compliance is more of
A time when I overcame an obstacle and experienced success was when I finally got rid of my fear of driving. My parents had always told me “Driving a car is just like riding a bike” that was a total lie, well at least for me . I only wished it was that simple. It all started in my junior year of High School I was about to turn sixteen in two months. My parents have constantly been telling me for two weeks that I have to practice my driving.
Eleven years ago, during a cold fall in October, something that would be special to me was purchased. A gray, Honda Odyssey was bought. This car was like another brother to me and my younger brother and another son for my parents. We’ve been driving this car ever since I was still a young child. It felt very important to me and I had no intention of ever letting it go.
I will always remember what happened everytime I get into a car. It happened three months ago. I would always ask my dad if I could drive. I know that if I asked my mom, that she would say no. I would always ask my dad if I could drive on the weekends when he would feed his horses.
There are three variables of the theory that aim to anticipate social conforming behavior; the strength of the influencer, immediacy of the of the situation, and the numbers of influencers. These three variables aid in discovering how individuals are pressured. The pressure is distributed throughout the three variables. For example, if the amount of strength the target group is influencing increases, the group's immediacy will decrease. This concept goes both ways.
In our strongly interconnected society, social influence plays a prominent role in many self-organized phenomena such as herding in cultural markets, the spread of ideas and innovations, and the amplification of fears during epidemics” (Moussaïd, Kämmer, Analytis, Neth, 2013). In many social and biological systems, individuals rely on the observation of others to adapt their behaviors, revise their judgements, or make decisions (Moussaïd, Kämmer, Analytis, Neth, 2013). Utilizing a principle founded by Robert Cialdini called the commitment or consistency, we daily fall victim to such conformity. The tactic of luring a customers is referred by Cialdini as the foot in the door technique. Basically, this involves inducing target people to agree to a small initial request, then making a larger which was desired all along (Baron & Branscombe, 2012) When using this technique, success of the foot in the door depends on the ability of the requester to initially “open the door”, which will allow a stronger possibility for the customer to say “yes” to other yet bigger demands. Another technique that is utilized within the Cialdini principle of commitment or consistency is the low-ball procedure. Baron & Branscombe defines this technique as “ a technique for gaining compliance in which an offer or deal is changed