II. Description
A vintage accessory shop, Patina White, is personally-owned, and the main location is in Detroit Lakes, Minnesota. Beth Schaleben (owner), created this business in November in 2002 preparing for her first winter show. Noticeably original store as the customer walks in; Beth stamps, burns, cuts, and recreates simple looks such as spoons or pennies into jewelry or hangers. Growing off ideas found on apps such as Pintrest, Facebook, Tumblr, etc., for if the customer would like something created by her, but with a specific look. Events such as the street fairs held in West Fargo, North Dakota, the Flea Markets in Detroit Lakes, Minnesota; Beth will most likely be attending those. Owning her own studio at her house, also in Detroit
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Objective & Identification of The Target Market
Objectives:
* We are to increase sales by 15% March of 2017
* Increase followers on Instagram and Facebook by at least 100 followers on each within the first two weeks of the promotion plan release.
Identification of The Target Market:
* The target market for Patina White would be any female who enjoys vintage style accessories.
o Target market for Patina White jewelry:
* Women- all ages
* Ex: Grandmothers to grandchildren
* Vintage
* Reused resources – because a great number of women enjoy this popular jewelry which is including young girls and grandmas.
* Target market for Patina White
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Special events:
· Flea market- is a type of show that rents space to people who want to sell or barter merchandise. Used goods, low quality items, and high quality items such as collectibles and antiques are commonly sold. Flea markets can be held annually or semiannually, others may be conducted monthly, on weekends, or daily.
· Street fair- is a type of fair that is usually help on a main street of a city. It is to sell goods or convey information, sometimes having rides or activities throughout the set up. Street fairs also hold live music and dance demonstrations.
· Shady hollow- Shady Hollow Flea Market is the place to bring your goods, whether new or used. Whether you're looking for a bargain buy, pieces to complete a vintage collection or the best hand-dipped corn dog, you’ll find something satisfying at this Flea Market. Whether you're a first-time shopper or a regular, you're sure to find here.
· Perham craft bazaar- The Christmas Plus Bazaar is held at the Perham Area Community Center (PACC) in Perham, MN. There are 2 full gyms with concession areas
B. Advertising:
· Business cards /
The specialty retailer of women's clothes, footwear, and accessories-aimed majority to young teens and women in their twenties, was founded by the the Lawrence brothers-Dan, Frank, and Larry.
Foxy Originals is founded by two enthusiastic jewelry designers- Jen Kluger and Suzie Orol, who believed that life should be fun and full of excitement. Foxy jewelry offered high style and high quality at an affordable price and targeted women between 18 to 30 who were style- and price- conscious. Because of the growing popularity in the Canada, Foxy is now taking account into expanding its business to the U.S market to ease its saturation in Canada and growing its profit by at least $100,000 in the U.S. However, Ms. Kluger and Ms. Orol would first deicide on the best method of distribution- attending trade shows or hiring sales representatives.
There are so many marketing techniques that companies use in today’s world. There are also many competitions that companies face because of the advancement of marketing and different kind of brands. Old spice does a great job advertising and campaigning by using classical conditioning. Old Spice is an American brand that males use for grooming, they do a great job marketing the product and presenting them to consumers. Classical conditioning is when theorists teach either animal or human certain behaviors passively through repetition. After the theorist teach the animals, the theorist measure and see what the response. One of the most important thing about classical conditioning is to see something repetitively, and learning how to behave. Old Spice uses classical conditioning to influence consumers’ attitude because it shows the commercials repetitively. Classical conditioning also involves unconditioned stimulus, conditioned stimulus, conditioned and unconditioned response. Old spice’s commercials have everything included. Response campaign was a huge success because it involved everyone; it included mass media such as TV, print and digital ads.
Tarte Cosmetics specializes in “good-for-you glamour, makeup and beauty products that are eco-friendly and cruelty-free.” 1 Not only do they create and sell organic products, Tarte also caters towards the vegan population and those who wish to decrease their use of animal products in everyday life. However, their overall customer base is any person that wears makeup or uses skincare products.2 It is precisely their eco-friendly, vegan and cruelty-free specialization that differentiates Tarte from the rest of the beauty market.
Of course, there are the classic reasons for going to the Fair: the dozens of rides and attractions along the mile-long midway; the incredible variety of food and drink available; the many hands-on livestock exhibits; the opportunity to make hundreds of little goldfish paranoid by hurling plastic projectiles into their bowls; and, of course, the wide variety of special events. If you've been to the Fair before and are reading this article anyway, you may as well keep reading to see what's new.
The Stefani B Collection should come up with a segmentation process. The following factors that should be in the process contain the following: sustainability, measurability, accessibility, serviceability. Sustainability is about ensuring a large enough customer base to make sufficient sales and profit. The brand should also consider the potential for future growth. It is important to connect with the customers, having a variety of merchandise that keep customers interested. Next, measurability is thinking of the store’s size and buying power. An example of this would be thinking of a high school coming in to match jewelry with their prom dresses; how many high school seniors attend that school or what is the average income of families
Hallstead Jeweler’s started as a pioneer in its era, and as the generations went on the company stayed true to what worked when they first started. Anachronism’s work only to a certain extent when thinking of nostalgic/retro items such as old cars, fashion, and art. Being a business that attributes itself to a period it does not belong to is not a good long term solution. Hallstead Jewelers stopped changing with the times.“The sisters' father saw the changes in the retail landscape, but he took no action because of them” (Bruns). This single fault caused a lapse in innovation a costly move that caused them to lose market share. According to Benjamin Franklin, “when you are finished changing, you are finished.” This quote directly applies to Gretchen and Michaela, who are now responsible for their family’s inability to adapt. The market share that they need to focus on is the
A World’s Fair is an international exhibition of the scientific, industrial, technological, and artistic achievements of the participating nations. It lasts mostly all year. The World’s Fair in St. Louis started on April 30, 1904. People from all over the country and the world were visiting the beautiful city. At that time, St. Louis was still fairly new. The city was chosen to host the 1904 World’s Fair that year because it was America’s chance to showcase its new territory, The Louisiana Purchase, which was bought from France on April 30, 1803.
The other group is consumers from the emerging market of gifts' purchasers and decorative market, looking for a replica authentic artifacts to brings out the artist sense of owning it.
BBQfun will be the main outdoor-lifestyle retailer, taking into account the developing requirement for outfitting new and remodeled residences in the more noteworthy Brisbane territory. The collection offer of BBQ, outside furniture and BBQ adornments will position BBQfun as best in class for outdoor-lifestyle retailing. BBQfun will reinvent the way individuals shop for outdoor-lifestyle items. BBQfun will fabricate its reputation on offering the fullest arrangement of items conceivable in chosen fields, joining both nearby and imported merchandise with items conceivable in our picked fields, consolidating both local and imported products with items sold on simple to administer long-term payment plans. Our after deals administration and three-year
Burberry target audience is designed for both sexes however it is dominated by the female target audience who have a high disposable income. The brand has their own childrenswear range which can appeal to parents but are likely to be people from wealthy backgrounds. Burberry is famous for appealing to celebrities who purchase coats and dresses which have a high end appeal. Burberry focuses more on customer value in order to attract and retain costumers. With the aim to achieve this by producing a marketing concept by meeting and exceeding costumer needs then their rivals.
Some people feel that yard sales are simply junk that other people are trying to get rid of. In some ways this could be true. However, it does work to keep the things they no longer want or need out of our landfills and allows those things to be used in other ways by other people. All you need is a desire to help clean up the area’s landfills and perhaps a little creativity within your mind.
Sephora has started its digital presence in the year 1999 with the launch of its website, “Sephora.com” and pioneered in the digital and beauty retail business. With around 3 million visitors per month to its website, Sephora has not put a single step wrong in its marketing strategy. The introduction of Sephora Beauty Insider program in 2007 followed by the Customer Relationship Management programs, the number of online customers have been exploded in multi-fold across Sephora’s online channels. Although Sephora was known for its in-store experience, the shear increase in the number of customers on its online portals had almost blacked out the online system in the holiday season of 2014. This led many of its Asian loyal customers
Most of the time the reason people have yard sales is to either get rid of things, to clean up or organize, or to raise money. Knowing how to prepare a yard sale is very important because every once in a while, it’s good to get rid of some things. Maybe one’s storage space, or home is beginning to get cramped, and she is running out of space, so she needs to sale some of her belongings. One can set up their yard sale many ways. To set up a yard sale, she should clean out her belongings, price her items, and find a place to have a yard sale.
Promotion will come in the form of indirect communication through such social media as well as face-to-face communication within the stores in areas that I plan to introduce the product to (Bovee, 2012, p.308). Using social media I believe it’s a great tool and the use of it could be exponential without spending a fortune to promote. Promoting within the store will better inform potential customers of the new product and hopefully encourage to purchase.