II. Description
A vintage accessory shop, Patina White, is personally-owned, and the main location is in Detroit Lakes, Minnesota. Beth Schaleben (owner), created this business in November in 2002 preparing for her first winter show. Noticeably original store as the customer walks in; Beth stamps, burns, cuts, and recreates simple looks such as spoons or pennies into jewelry or hangers. Growing off ideas found on apps such as Pintrest, Facebook, Tumblr, etc., for if the customer would like something created by her, but with a specific look. Events such as the street fairs held in West Fargo, North Dakota, the Flea Markets in Detroit Lakes, Minnesota; Beth will most likely be attending those. Owning her own studio at her house, also in Detroit
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Objective & Identification of The Target Market
Objectives:
* We are to increase sales by 15% March of 2017
* Increase followers on Instagram and Facebook by at least 100 followers on each within the first two weeks of the promotion plan release.
Identification of The Target Market:
* The target market for Patina White would be any female who enjoys vintage style accessories.
o Target market for Patina White jewelry:
* Women- all ages
* Ex: Grandmothers to grandchildren
* Vintage
* Reused resources – because a great number of women enjoy this popular jewelry which is including young girls and grandmas.
* Target market for Patina White
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Special events:
· Flea market- is a type of show that rents space to people who want to sell or barter merchandise. Used goods, low quality items, and high quality items such as collectibles and antiques are commonly sold. Flea markets can be held annually or semiannually, others may be conducted monthly, on weekends, or daily.
· Street fair- is a type of fair that is usually help on a main street of a city. It is to sell goods or convey information, sometimes having rides or activities throughout the set up. Street fairs also hold live music and dance demonstrations.
· Shady hollow- Shady Hollow Flea Market is the place to bring your goods, whether new or used. Whether you're looking for a bargain buy, pieces to complete a vintage collection or the best hand-dipped corn dog, you’ll find something satisfying at this Flea Market. Whether you're a first-time shopper or a regular, you're sure to find here.
· Perham craft bazaar- The Christmas Plus Bazaar is held at the Perham Area Community Center (PACC) in Perham, MN. There are 2 full gyms with concession areas
B. Advertising:
· Business cards /
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Some people feel that yard sales are simply junk that other people are trying to get rid of. In some ways this could be true. However, it does work to keep the things they no longer want or need out of our landfills and allows those things to be used in other ways by other people. All you need is a desire to help clean up the area’s landfills and perhaps a little creativity within your mind.
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Of course, there are the classic reasons for going to the Fair: the dozens of rides and attractions along the mile-long midway; the incredible variety of food and drink available; the many hands-on livestock exhibits; the opportunity to make hundreds of little goldfish paranoid by hurling plastic projectiles into their bowls; and, of course, the wide variety of special events. If you've been to the Fair before and are reading this article anyway, you may as well keep reading to see what's new.
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