Hallstead Jeweler’s started as a pioneer in its era, and as the generations went on the company stayed true to what worked when they first started. Anachronism’s work only to a certain extent when thinking of nostalgic/retro items such as old cars, fashion, and art. Being a business that attributes itself to a period it does not belong to is not a good long term solution. Hallstead Jewelers stopped changing with the times.“The sisters' father saw the changes in the retail landscape, but he took no action because of them” (Bruns). This single fault caused a lapse in innovation a costly move that caused them to lose market share. According to Benjamin Franklin, “when you are finished changing, you are finished.” This quote directly applies to Gretchen and Michaela, who are now responsible for their family’s inability to adapt. The market share that they need to focus on is the …show more content…
online community and expanding their line onto the internet to attract customers globally while reducing overhead. The online business will allow Hallstead to ship directly from the manufacturer. It is important to have an online presence because it does not have to be stop with selling products and advertisement. It is important for companies to take advantage of marketing because it is an addition to having a brick and mortar store. Businesses have to understand who their target market is and cater to them directly if their target market is females 20-40 years of age. The company needs to look into social media that attracts their target audience who subscribe to these types of communication. Moreover, it would beneficial for the company to create a mobile app that offers in-store discounts. When customers enter as 95% of 18-43-year-olds, they can use their smartphones while shopping that will create a user-friendly environment. It will help with globalizing the brand that can lead to having better reviews that are now the new form of marketing. If it is an older crowd, the company might need to consider going to different events in the community to attract customers. This plan of action will allow the company to display their products and learn what customers need and want. It may sound unorthodox; however, the older generations prefers face-to-face interaction and are not big online shoppers. Furthermore, the company needs to reduce their fixed costs and redirect resources to changes in the market. The sisters need to look at the company's overall platform of sales. A market analysis will give them a better idea of where their target is located. A new neighborhood that is bustling with consumers who have expendable cash flow might be what the company needs. If they enter the market as a small boutique, this might kick-start consumer interest. The company's initiative for change due to an ever-changing market is how the sisters were feeling about an expansion "more space abandoned the corner of Washington Street and Second Avenue”(Bruns).
The focus needs to be about the dollar per square footage. The company's course of action should be realigning their product displays and removing items that are not turning over and need to be disconnected. It is important for the company to understand trends in the Jewelry industry and strategize accordingly “rather than expanding locations expand in length, width, and depth through product lines” (Murdix). Tiffany and Company's SWOT analysis to learn the company's pain points, as well as why, are they so successful and implement their techniques into the company's new vision. It will lead Hallstead to see opportunities in “expanding into different markets that appeal to more people”(Murdix). The company will have their work cut out for them because they are trying to keep up with the ever-changing retail market. It will take time but with the above recommendations it will give them a good
start.
Lancer Gallery is a limited liability company that sources and sells a wide variety of South American and African artifacts. The firm’s headquarters are located in Phoenix, Arizona and they also have branch offices in Los Angeles, Miami, and Boston. Lancer Gallery originated as a trading post operation near Tucson, Arizona in the early 1900’s. Through a series of judicious decisions the company established itself as one of the more reputable dealers in authentic southwestern jewelry and pottery. The main problem in this case is should Lancer Gallery’s top management accept or decline a contract that could potentially re-position their brand and definition of business.
Opening its doors for the first time in 1946, Lowe’s is now the second largest home improvement chain in the world, operating over 1,800 stores in the United States, generating $56.2 billion in sales and $2.6 billion in net income for 2014 (Lowes Newsroom, 2015). Employing around 265,000 personal making them one of the top employers in the nation, there is no question that Lowe’s must be doing something right. According to Lowes Newsroom, “Lowe’s professional customers represent approximately 30 percent of total sales, approximately 16 million retail and professional customers are served each week. (2015, para 3) “Never Stop Improving”, is Lowe’s slogan; encouraging employees and customers to work together to maximize their in store
Lowe’s grew through strategic choice by heavily focusing on key functional areas involving research and development (R&D), marketing, and logistics. Lowe’s important R&D investments included the creation of two prototype stores. The first prototype with 147,000 square feet catered to large markets and the other with 120,000 square feet catered to smaller markets (Rouse, 2005). Lowe’s used these store prototypes to help guide their continued growth and store placement. The prototypes also aided the company in designing future stores more efficiently with respect to energy and sustainability (Lowe’s Companies, Inc., n.d.). Furthermore, Lowe’s marketing strategy concentrated on attracting new customers and enhancing current customer satisfaction. To bring new customers to the store, Lowe’s engaged in a pull marketing strategy (Wheelen & Hunger, 2012). The com...
Tanglewood was founded in 1975 by a pair of best friends. Today they have expanded well beyond their dreams and own 243 store fronts while offering online business as well. With expansion in brick and mortar and online business, Tanglewood needs to stay on top of their operations and strategic decisions for staffing levels to maintain quality and keeping their customer service top notch. Their current deficiencies within the company such as a weak Human Resource department and staffing environments being pretty much individually driven, Tanglewood must make some slight adjustments strategically to keep operational changes to a minimum, unless needed versus changing them each time a department or employee voices a suggestion. (pg 6-7, Tanglewood
This case concerns Greene’s Jewelry Wholesale, LLC and former employee Jennifer Lawson. Greene’s sues Jennifer Lawson for breach of the confidentially agreement that was signed when first employed and Ms. Lawson counter-sues Greene’s for wrongful termination. Greene’s Jewelry Wholesale, LLC. is owned by Mary Jane and Allen Green, in Derry, New Hampshire. They own a warehouse and two storefronts originally starting back in the late 1950’s. Greene’s employs 502 individuals in a variety of departments which include sales and marketing, research and development, human resources, and manufacturing. The primary asset of Greene’s Jewelry is their secret patented process for creating a synthetic gold-colored material called “Ever-Gold,” which is used in
The Stefani B Collection should come up with a segmentation process. The following factors that should be in the process contain the following: sustainability, measurability, accessibility, serviceability. Sustainability is about ensuring a large enough customer base to make sufficient sales and profit. The brand should also consider the potential for future growth. It is important to connect with the customers, having a variety of merchandise that keep customers interested. Next, measurability is thinking of the store’s size and buying power. An example of this would be thinking of a high school coming in to match jewelry with their prom dresses; how many high school seniors attend that school or what is the average income of families
Metalcraft, an automotive part supplier has an order from a car company for rubber vent hose to be used in a new luxury sedan. To complete this order Metalcraft will need to work with a third party supplier to create the needed hoses. The company came up with a ranking system that’s meant to give information about all of the suppliers and judge them on quality, timing and delivery. This scorecard system is put in place so Metalcraft could improve product quality, and could base decisions on this information. The member of the program management team has come together to make the final decision of where they should supply from. Of the 4 managers, they had amassed 3 different suppliers that they all wanted for different reasons. Giving the contract to the wrong company could cause more defects, which could in return shift Metalcraft’s ranking down on the automotive company’s scorecards. At the same time, it’s the company’s job to source a product that conforms to the standard put forward by Metalcraft will reducing the overall cost.
Some core competencies that must be exploited are: Brand Kmart is an existing well-known and trusted national brand in USA Kmart has private label and designer clothing that is well endorsed Infrastructure Kmart has a large number of well-located, low-cost, leased stores in urban far away from competitors through out the country ( Appendix B ). Staffing Confidence by the market in Kmart is created by the achievements of its staff and management. With the turn-around strategy in place, new blood has been put into the top management structures. In any renewal there will be retrenchment as unprofitable stores are closed. This can be used as an opportunity to retain and move high performing staff to where they are needed and to get rid of non-performing staff. Anderson the chairperson of Kmart is well supported by Wall Street and the board of Directors. These new staff members enter the company with needed skills to address problems in certain areas that previously were poorly managed such as inventory control and merchandising. Store locations, layout and Performance Stores conveniently located away from competitors like Wal-mart and Target therefore less to compete for customers face-to-face. There are 250 non-performing stores who have already been identified as being more cost effective to close than continue with running costs. Expertise exists in-house for the planning of store layout and appearance to meet different customer segments. This concentration of effort will enable focus on key areas Technology Kmart has already invested in good retailing systems. The system can be use to control inventory, supplier payments, track customer buying and monitor income versus profit margins across all stores. Research and Development The planning department is well established and in cross-functional to provide various perspective. The planning department to ensure that strategies at all levels are executed can further use the access to past data and knowledge of changes in buying patterns. Financial Backing JP Morgan Chase has agreed to support Kmart to avert the current threat of closure due to bankruptcy.
The city of Concord amended the ordinance in 2007 and prohibited all electronic signs regardless the content displayed. The new amendment of EMCs didn’t distinguish between non-commercial and commercial speech. The new ban of all electronic signs was challenged in 2008 by Naser Jewelers in the case Naser Jewelers, Inc. v. City of Concord, 513 F.3d 27 (2008). The court held that the complete ban on electronic message centers was a content-neutral exercise of the police power. The regulation was not aiming to suppress or advance a particular viewpoint and that served a legitimate governmental interest. The plaintiff argued that the regulation didn’t serve that purpose because the city of Concord failed to provide detailed information demonstrating that electronic message centers would adversely affect traffic safety. Court opinion was that the city of Concord doesn’t have to provide detailed proof that the sign regulation improves or advances safety and aesthetics. According to the court it is within a municipal authority to determine if a particular
Another thing to consider is a statement made on CNNmoney.com in regards to Dollar Generals consistent store growth that they are only "cannibalizing sales at their other stores and eroding their profits"
House of Diamonds is a Jewelry Retailer in Overland Park, Kansas. It was founded in 1995 by Gene Cullinane. The organization rotates around a customer service-focused plan of action. Since establishing in 1995 they have evolved into one of the most complete and talented jewelry studios in the Midwest. It is the quality, investment in the latest technology, and craftsmanship.
The main goal when defining the financial perspective was to answer the following question “If we succeed, how will we look to our stakeholders” (BSI 2009, ¶5). Scents & Things is a new business in the area and will need to look closely at the competition in order to increase the company’s market share. The company may have to initiate a way to find a competitor since the original location is in the heart of a small town. Additional areas the company needs to look at is customer satisfaction, asset utilization, Increase net revenues, Minimizing store production costs, Decrease in unit cost, Increase operating cash flow over prior year , And ultimately to achieve financial sustainability. The way to measure the above objectives is to monitor revenue growth, Operating costs, Earnings per share, Return on capital, Return on interest, and number of returned items in a way that will help management to direct the c...
The article “Continuity Through Change: Navigating Temporalities Through Heirloom Rejuvenation” discusses the importance of heirlooms and its identity and stability. The article “highlights ritualistic and narrative aspects of consuming heirlooms and, in doing so illuminates important domains such as curatorial consumptions….and inalienability” (Türe 1). A few participants in the study were not happy about rejuvenating heirlooms, because they are not prone to the idea of heirlooms --- from their original state. According to the study “the family’s desire to protect the heirlooms table’s size and form, for fear of losing its meaning prevent it reincorporation into family life” (Türe 2). The family rather their heirlooms to stay the exact way it has been for the past years. Rejuvenating their heirlooms will change the meaning, and the traditions that is attached to the objects. On the other hand, some individuals are ok with rejuvenating their heirlooms. a young man who confirmed that rejuvenating is a good thing. He was not happy with grandfather’s pocket watch that was left behind. Despite the history behind the watch, Kemal said the watch was not his style. Kemal “Enhanced its functionality by converting it into a wristwatch, discarding the outdated chain and adding a new strap to the watch” (Türe 10). Though some people wouldn’t agree with his decision for the
in this segment are often brand conscious and enjoy the latest fads and trends. They...
Tiffany & Co. is a specialty retail store that sells luxury merchandise. The company is a part of the consumer discretionary sector and belongs to the specialty store sub-industry. Various well known companies such as Bed Bath & Beyond, AutoZone and Staples belong to the specialty store sub-industry. Shopping malls are the primary location of the specialty retail stores. Although some stores are individually located in plazas, most specialty retailers choose malls in order to attract more potential customers and explore other benefits such as shared security and parking costs which can be essential to their overall.1