PESTLE Analysis: Environmental Analysis Of Racism In Business

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Introduction
According to BPMgeek and professional academy the PESTLE analysis is a macro environmental structure/tool that organizes and implements strategic planning for external factors affecting the business By assessing these factors businesses are able to adapt to different conditions set by the society they live in. The analysis basically looks at 8 aspects that form core foundations of the business and since these are factors out of business control, strategies need to be implemented in order to ensure the smooth running of the business – Professional academy

The articles we have chosen show how society and business are inter-related and as society’s needs change the business also has to transform the way it operates to that of the …show more content…

Every business is meant to create a free and equal environment for its employees, this means that ethics must always be practiced and corporate governance should be implemented as policy states that the work environment should be one free from racial segregation, discrimination and prejudice. This issue became prominent when Cyril Ramaphosa spoke about how black people were treated unfairly in restaurants and reservations (business environments). This is a market environmental issue as the consumer feel victimized in the racial realm.
Discriminatory and racial practices affect your company's reputation within the community it serves. Discrimination and racism in this case affects customers directly- company provides a particular service to a certain group of people relative to their demographic criteria, such as race. Businesses shouldn’t underestimate the effect of unhappy employees on your reputation and recruitment success. Discontented consumers complain to their family and friends -- who may take their business elsewhere and this word of mouth effect might result in serious legal action against the

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