1.0 Introduction
In 1998, Larry page and Sergey Brin discovered Google Inc which made their search engine recognised and well-liked globally.
People's lifestyle on a daily basis has been altered and modernised with the influence of the many complimentary services and products delivered by Google such as YouTube, Google Search, Google Translate, Google Maps.
According to Bloomberg (2014), users' recognition of Google as a progressive global technology company emphasising on research and creativity have earned Google the title "The World's Most Valuable Brand".
Their business model stretches from high tech gadgets like Solar-powered drones, Self-driven automobiles, Google Glass to operating systems, advertising and data analytics. As of
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2.1 Political
Despite the fact that political restrictions and government intervention in a country have little influence in Google's operations, the stability of the government plays a very important factor for Google's business strategy.
According to Berdzenadze (2013), Singapore had been ranked highest among all the asian countries in political stability ranking and top in Global Competitiveness Report as the leading Asian country for competitive economy by the Word Economic Forum (2013).
Stable economy and politics in market operations will give an extra boost to businesses and in turn increase in advertising, providing Google with more business opportunities.
2.2 Economical
In 2008, an online Time magazine article by Quittnet, quoted Google was not affected by recession and preserve with firm gross profit margins beyond the economic decline. Google overcome the decline with its free services to customers and business advertisers switch from traditional media advertising to advertising online to minimise
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2.3 Social
Singapore have higher percentage of mobile and Internet penetration rates of about 155% and 85% respectively (IDA, 2017). Customers who accept or used to technology often use Internet as their first medium of research for products before making the decision to buy them. This essential process adds as an advantage to Google. To further optimise the outreach its services to mobile users, Google launched mobile operating system called Android which currently secured close to half of the mobile market share according to comScore (2014), making it major factor for marketers to advertise their products with Google.
Google create a unique experience for their end users by individualising and customising through gathering their personal details.
However, this might also be a threat to Google's business, considering the concerns and people's behaviour towards the right to protect their privacy and personal data
...n argued that by Goggle’s agreement to collaborate with the Chinese government in censoring the Internet and in its advertisement market they are violating their “don’t be evil” motto (Intelligence2, 2008). Nevertheless I agree with Esther Dyson, Jim Harper, and Jeff Jarvis that while such actions have occurred Google seeks to improve the information of people throughout the world. Google is willingly to sacrifice its interests, in this case its reputation, for the over all good of the world upholding its don’t be evil motto.
INTRODUCTION The Google company has engaged the controlling location and position in its industry since the launch due to its unique product which is a result of its unparalleled working location. Google has moved out on to achieve the largest share of online search engines as it affords its users with a product that is difficult to find even though there are a lot of challenges. By analyzing and examining the internal and external environment of the company, it is obvious that Google company is running an efficient machine, giving attention to the most of its customers and it ensures that it offers a quick and reliable product to its customers. Origination structure at Google :
The leaders of Google have well understood the means to make Google’s company different to the other companies. They established since the beginning an original way of work, controlling the recruitment of the new members, and imposing their vision on the employees.
This report will describe the history of government regulations and FTC. How that applied to Google search and personal privacy. The changes made from the settlement between Google and the FTC, the difference Google's practices and policies from before the settlement and after the settlement, and the current demands and expectations from current and vocal Google users. The report will also draw a conclusion from the findings and will determine if additional regulations are needed or if the regulations currently in place are sufficient.
Google, which generates almost all of its revenue from advertising sales, have focused their attentions to these markets with unlimited potential. Google executives anticipate as its presence in foreign countries expands so will the growth of the company and eventually the bottom line. Some of the latest data on Google's financial status is that it receives a little less than two-thirds of all revenue domestically. This data is slated to change dramatically as overseas operations grow. One of the factors that have allowed Google to experience such successful growth is that the popularity of the brand was dispersed through word of mouth rather than expensive advertising dollars. With the populations in foreign markets much larger than in the Unites States it looks like a formula for success. However, what has been a formula for success in the United States does not always translate to success in other parts of the world.
The public’s perception of these two products is very different. Most people see Google as ‘the’ search engine; people have grown up with it and its most people’s first stop when searching for something on the internet, in fact when people are unsure of something they’ll often use the expression “I’ll Google it”, this sums up how important Google is in everyday life. There is however a small problem that accompanies brands that get as big as Google and that is a fear of a monopoly and how much power a company has over the economy/ the entire world.
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenue from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries.
2009 was a negative period for the United States economy. A big recession hit the country, and the founders of Google were trying to make a plan in order to make to limit the damage caused by an economic decline. Brin and Page the two creators of the giant Google were shocked form the situation that was occurring. Their company was feeling the effect of the economic downturn. Google’s stock price dropped 51 percent. The two entrepreneurs were trying to figure out a way to keep the company from drowning. Google main problem was how to maintain the culture that made the company successful in the previous two years. Some consequences that the company had to face was eliminating products that
Remote (Remote concerns for Google are new laws and regulations, increasing intellectual property claims, and access to more information.) (Weak position in China- strict gov’t regulations and cultural differences)
Google is the largest search engine across the globe, which has significantly transformed the use of the Internet as an information source. The influence of Google in Internet use as information source is evident in the fact that by June 2010, it accounted for more than 70 percent of total Internet searches in America. In addition to its success and profitability in the global market, Google is renowned as a highly ethical company as demonstrated in its corporate philosophy features. However, the firm’s behavior during the launch of its China-based search engine in 2006 generated huge skepticism from the United States government and several human rights organizations (Baker & Tang, p.2). Since the launch of Google’s Chinese search engine, the company complied with China’s censorship regulations by deciding to filter out terms that are considered politically sensitive. This decision attracted criticism from political leaders and human rights activists who accused Google of betraying its adopted ethical standards by ignoring the essence of freedom of expression and information access. As a result, Google faced a dilemma involving the clash between law and ethics. In the subsequent years, Google reacted to the dilemma by changing its rhetoric strategies in efforts to respond to the changing needs.
Google’s functional marketing strategy is to not only display ads online and hope it gets the customer’s attention, but to get their true attention. Google’s most common type of marketing is by gathering customer’s attention with their search ads. Google is now seeking to create similar relevance with other forms of marketing. Their next form of marketing is going to be mobile. All businesses are realizing that their sites must be mobile friendly in order to be accessible and appealing to all types of website visitors. With the recent increase of mobile technology, most Internet access is and activity is done through mobile. Google’s latest algorithm update, Hummingbird, enables Google to better understand and display results for long search queries as well spoken queries. Google understands that they need to embrace the rapid advance of mobile devices. For their Mobile marketing, Google is concentrating on large fonts, eye-catching images, videos, and concise, actionable content. ...
The strategy of Google seems to focus of innovation. Innovation providing superior user experience makes the user promote the application because the customer just love it. This gives rise to more usage, which in turn gives rise to more advertising revenues for Google. More and more products of Google are coming into the lifestyle of user and the strategy appears to completely dominate internet and eventually dominate desktop as well. All Google needs to do is to edit their motto related to categorization /classification of information.
Interests: The image of Google in the media and among investors will be seriously damaged if it act antithetically to its philosophy of “Don’t’ be evil” It might affect negatively to the future prosperity of the company.
Is Google Making Us Stupid? - Magazine - The Atlantic. (n.d.). The Atlantic — News and analysis on politics, business, culture, technology, national, international, and life – TheAtlantic.com. Retrieved April 21, 2012, from http://www.theatlantic.com/magazine/archive/2008/07/is-google-making-us-stupid/6868/
They hire people who are smart and determined, who favor ability over experience. Google feels that their employees “hail from all walks of life” and speak dozens of languages, reflecting the global audience that they serve (“Our culture”). With a global audience, also must come an international business. A company that once started in a dorm room, later moving to a garage. Since then they have moved their headquarters to Mountain View, California, creating the “Googleplex” in 2004. Today Google has more than 70 offices in more than 40 countries around the globe (“Google locations”).