Google Case Study

In 1995, the founders of Google, Larry Page and Sergey Brin met at Stanford. A year later in 1996, Larry and Sergey began collaborating on a search engine called BackRub. Backrub operated on the Stanford servers for more than a year before taking up too much bandwidth. The following year, on September 15th, 1997, Google.com is registered as a domain. The founders created Google with a mission in mind, to organize a seemingly infinite amount of information on the web. The name itself is a representation of this mission, Google is a play on the word “googol" a mathematical term for the number represented by the numeral one followed by 100 zeroes (“Our history”).

The next year, 1998, Brin and Page composed the text that established their search

According to the International Business Times, analyst, Colin Gillis of BGC Partners in a research note, that Google will reach a 13 figures by 2020, if not sooner. Gillis notes in his research that “Google is positioned to be the first company on the U.S. listed stock exchange to have a market capitalization exceed $1 trillion”. He attributes this fast paced growth to Google’s investments in technological advancements such as: robotics, machine learning and self-driving cars (Hellack, 2014). In a five-year span, from 2010, the lowest price a Google stock share was $237.20, four years later, to 2015, the stock has tripled to a price of $756.60 (Alphabet

They hire people who are smart and determined, who favor ability over experience. Google feels that their employees “hail from all walks of life” and speak dozens of languages, reflecting the global audience that they serve (“Our culture”). With a global audience, also must come an international business. A company that once started in a dorm room, later moving to a garage. Since then they have moved their headquarters to Mountain View, California, creating the “Googleplex” in 2004. Today Google has more than 70 offices in more than 40 countries around the globe (“Google locations”). In the book Google Model: Managing Continuous Innovation in a Rapidly Changing World by Annika Steiber, she describes how Google succeeded in achieving a rapid growth while retaining its innovative energy. This rapid growth and success Google keeps alive while other companies fell short and lost traction. However, with rapid growth and innovations changed the rules of the game for entire industries, causing “disruptions” in the advertising world with AdWords, the television industry with YouTube, and the cellphone/mobile technology industry with