Ikea Essay

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1.0 Introduction IKEA is a Sweden company which registered in the Netherlands. The founder of IKEA is Ingvar Kamprad who is 17 year old in 1943. IKEA is acronym of Ingvar, Kamprad, Elmtaryd and Agunnaryd. The first and second letters is the founder name and the third and forth letters is the farm and village where he grew up. Ingvar Kamprad was developing IKEA into furniture retailer by using strategies of self assembly, advertising, using catalogue and showroom in order to reach the people. Ingvar Kamprad was introduced furniture into IKEA product line. He employed local manufacturer so he can save cost. Besides that, he was innovate and smart because all product of IKEA used flat packaging so he can reduce the shipping cost, reduce the …show more content…

Organisation culture is the basic pattern of shared assumptions, values and beliefs that govern behavior within a particular organisation (Ahmad et al, 2009). IKEA consider sincerity and open character is important between employee and management because it promotes solidarity and creates a harmony work environment in the organisation. IKEA instill employee the value of organisation through seminars and frequently involve worker in meeting for contribute employee opinion. For example in IKEA, employees will work on different time based the working practice of the particular country. Asian countries start working on 7 a.m. and Western countries are start on 9 a.m. On the other hand, IKEA organisation culture is employees must punctual to …show more content…

Belief is important because behavior is depending on beliefs. Difference people had different belief. For example, Malaysia is a multiethnic and multiracial country. IKEA Malaysia, needs to give employees long lunch break on Friday. The reason is Islamic people need to go mosque for pray. They believe that they will obtain greater benefit if they pray. According to IKEA website, IKEA believes that each co-worker is important and they have their own responsibility. They trust that they can make a difference if they work together with the same

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