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Social media impact on business performance
Social media impact on business performance
Social media impact on business performance
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Optus ( Telecommunication Industry )
"The SingTel Group is Asia's leading communications group with operations in more than 20 countries worldwide. Optus is the most significant financial contributor to the SingTel Group" Paul O'Sullivan, Chief Executive Officer, Group Consumer, SingTel
The company primarily trades under the Optus brand, while maintaining several wholly owned subsidiary brands, such as Virgin Mobile Australia in the mobile telephony market.
Optus is an Australian leader in integrated telecommunications, delivering cutting-edge communications, information technology and entertainment services. In 2001 SingTel became the parent company of Optus, paving the way to become a strong and strategic telecommunications player within the Asia-Pacific region.
To provide services, Optus owns and operates its own network infrastructure, as well as using the services of other network service providers, most notably Telstra Wholesale. It provides services both directly to end users and also acts as a wholesaler to other service providers. Through its OptusNet brand, it provides broadband, wireless and dial-up internet services.
The telecommunications sector has seen great changes from the recent past. Fast-broad band internet has become a part of the developing countries and the developed nations like India. The industry has grown largely and Optus is no doubt the top player in NBN (National broadband network). The word Optus has become a common name in each Australian household as it has emerged as the largest player in the NBN sector. But then times have changed and people mind set is changing too. Competition in the telecommunications sector is sky rocketing. So there is a huge necessity for an organization like Optus to ...
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...i.e. social, labour, technological.
3) Optus has larger scale of business in Singapore. They do purchased raw material
50% globally and with almost 50% localization. Optus do have a cost advantage compared to Telstra.
4) There are small differences in target market positioning between Optus and Telstra.
5) Optus pays a lot of attention to brand building localization.
6) Optus develops localized high-level management personnel in order to make better companies with keeping labor factor in mind also diversification is reflected in employing senior staff as well.
7) Optus integrated into the culture of the Australian people way of doing business, reflecting the "love and loyalty" in Australian culture.
References
1) www.optus.com.au/network/nbn
2) www.en.wikipedia.org/wiki/Optus
3) www.ukessays.com/essays/business/a-concise-about
4) www.en.wikipedia.org/wiki/Optus