Opossumtown Case Analysis

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Opossumtown, Inc. has been selling different types of equipment to contractors in the construction industry since 2007. It is a publicly traded company and therefore answers to its shareholders. As with all publicly held corporations, the company needs to show consistent growth in revenue from year to year. Therefore, in 2014 in an effort to increase revenue, Opossumtown, Inc. implemented a plan to increase marketing and selling expenses while decreasing selling prices. By implementing these changes, the company is looking to achieve its goal of increasing operating income by 6% and net income by 4%. In analyzing the balance sheet, it looks like Opossumtown, Inc. did well in 2014 with an increase in total assets by 4.9%. The increase in assets …show more content…

By lowering selling prices across the board, Opossumtown, Inc. reduced its inventory turnover ratio, cutting the number of days to sell inventory from 174 days to 104 days; that is a 40% improvement. Opossumtown, Inc. also cut the number of days it takes to collect its credit accounts from 68 to 44 days, again that is 35% better than the previous year. The company is able to do this while cutting its debt ratio by 10% and increasing its current ratio by 25%, making it appear more favorable in terms of liquidity. As promising as this may look, this is not the whole picture. Opossumtown, Inc. shows an 11% decline in gross profit as well as operating income ratios, and a 3% decrease on the profit margin ratio. The decline of these ratios is a result of the company’s new strategy of decreasing the selling price and increasing its marketing and selling expenses. Opossumtown, Inc. made some noteworthy advancements with the implementation of its new plan for 2014. However, based on the assessment of the balance sheet, income statement and the ratios, the corporation did not achieve its goal to increase operating income by 6% and net income by 4%. Opossumtown, Inc. was only able to grow its operating income by a little more than half of one percent and net income by

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