Nordstrom Merger Essay

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(P3.1)
STRATEGIES FOR MARKET ENTRY
Merger, Acquisitions and Joint Venture:
A merger, acquisition or joint venture occurs when Nordstrom requires a solution effects for a special market. Companies merge equally if they have equal sizes, or if they are in same business and make same product. Merger is the composition of two separate firms, as more or less equal partners. Company merges unequally as well, where a large company merges with a small company. The reasons why Nordstrom can merge are because if they are working at a loss and that merger is the only way for the company to stay alive and also to uphold its leadership in the corporate world.
The phrase acquisition is used for the pleasant buying of one company by another, it is known …show more content…

It is joint owned independent companies set by other organization and strategic alliances are especially useful where there are powerful reasons against a full merger or acquisition.
Organic growth is another strategy where Nordstrom can achieve by increasing output and sales. This limits any profits or growth acquired from takeovers, acquisitions or mergers. Organic growth indicative the real growth for the core of the company and see whether managers have used their skills to improve the business and how well organization has used its inside resources to increase profits.
Another strategy for market entry is franchising, which is a business plan for getting and keeping customers. It is a marketing procedure for making an image in the minds of customers about how Nordstrom’s products and services can help them. It is a way for repartition products and services that fulfill customer …show more content…

This means increasing revenue by, promoting the product, repositioning or changing the brand. However, the product does not change and they do not look for any new customers or market.
Another strategy is Market Development, which is where Nordstrom can market their existing product in a new market, which means that the product stays the same, but it is targeted to a new customer. For example, Nordstrom is marketing a product in a new area or sending out the product to different countries. However, the key constraints are the new uses for a product or service, alteration to boost attractiveness to new section and suitable for different countries with specific manner or requirements.
Product Development is another strategy in limited growth where Nordstrom plans to expand and develop new products to replace the existing ones, and those products are then targeted to their existing customers.
Innovation is connected to the three strategies described above but it often involves more important changes to the product or service. As a strategy, it can imply the replacement of existing products with ones which are actually new, as opposite to correction and which imply a new product

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