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Media and public opinion
Media and public opinion
Media and public opinion
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Noam Chomsky makes some valid points in his book, Manufacturing Consent. The media as we know it is compromised and tainted with the footmarks of the people with power and money. This idea should be obvious for any skeptics of media, and yet is regarded by some as nothing but a conspiracy theory rambled by a sour cynic. These critics can be said to be indoctrinated to belief whatever they are presented with by the media, or they have no choice but to do so less they devolve into the paranoia of trusting no one, a fate some would regard to be worse than living an illusion created by propaganda. Admittedly, the situation above may be an extreme representation of the reality, but we the truth is that we have no means to determine the extent to which the media is controlled. So the question remains, what can we do? We can ignore the whole picture and focus on living our lives, knowingly but uncaringly influenced by the people behind the scenes. Or we can try to be as critical as possible about all source of news, examining the probability of a news being legit and putting all sources under scrutiny, while looking for the opposing view and conduct the same check. Granted this can …show more content…
Some say that our identity is only established in the presence of others, that we all seek acceptance and empowerment in one way or another. The confirmation bias is a manifestation of those desires, causing us to unconsciously seek confirmation through evidence or news that voice our concerns. So people might unknowingly find news that validify their pre-existing beliefs, thereby helping the media, or those standing behind them, ease the process of manufacturing consent. If you do not believe this applies to you, are you aware of the bias blind spot, a cognitive bias exhibited by most people in which they recognize the biased way of thinking in other people but fail to recognize it in their
The media takes a biased approach on the news that they cover, giving their audience an incomplete view of what had actually happened in a story. Most people believe that they are not “being propagandized or being in some way manipulated” into thinking a certain way or hearing certain “truths” told by their favorite media outlets (Greenwald 827). In reality, everyone is susceptible to suggestion as emphasized in the article “Limiting Democracy: The American Media’s World View, and Ours.” The
The media is the main source of information for America today. Tocqueville would call the media the "intellectual authority"(Tocqueville 13) in America. "Everybody there adopts great numbers of theories, on philosophy, morals, and politics, without inquiry"(Tocqueville 11) These forms of media, newspapers, television and radio to name a few are filled with opinions and ideas that people just accept. Many of the leading media corporations are run by a handful of people. This means that the ideas and opinions that the masses are accepting are those ideas and opinions of a certain few people, a minority.
Confirmation Bias: A perfect example would pertain to when the victims of sexual assault from the University of North Carolina stuck together, they bonded when no one else would listen and believe them. They sought out each other and many others around the United States as the film continued until they had proven their point. The two women, Andrea and Annie just kept moving forward while avoiding those that
Another controlling method that is diffused through television, radio and written publications; is any reported information about world politics and news. Powerful political groups narrow people’s views of what is going on around them by tainting and twisting information to their own device. They decide what to say and when to say it, revealing as much or little information as desired, in ‘befitting’ instances; thus enabling them to hide information they consider deleterious to themselves, from the public. It also permits them to depict opponents in overly negative terms.
In Noam Chomsky's film I have learned quite a few things about life in a
News is all around us and is readily available to everyone. There are many flaws in the system that hurts the authenticity of the news when you see it. The media is indirectly part of the political system. Most news is either considered liberal or conservative by many.
The phrase “the power of the press” is used often, but what exactly is the power of the press? Since the beginning of news reporting, it’s been known that what actually gets into the news reports is monitored and carefully picked by higher authorities. What isn’t widely known, however, is that the media can use specific wording and phrases that, on the surface, look like normal news coverage, but are actually a technique of the media to control the images people see and the words they hear and read. From this, people then form their ideals, but are these actually ideals of those people if the media from which they based them off of was controlled to begin with? It is the power of the press to control and manipulate the public’s ideals by what is released in the media.
One of the fundamental roles of the media in a liberal democracy is to critically scrutinise governmental affairs: that is to act as a watchdog of government to ensure that the government can be held accountable by the public. However, the systematic deregulation of media systems worldwide is diminishing the ability of citizens to meaningfully participate in policymaking process governing the media (McChesney, 2003, p. 126). The relaxation of ownership rules and control, has resulted in a move away from diversity of production to a situation where media ownership is becoming increasing concentrated by just a few predominantly western global conglomerates (M...
Rather than being a neutral conduit for the communication of information, the U.S. media plays an intricate role in shaping and controlling political opinions. Media is extremely powerful in the sense that without an adequate functioning media, it is virtually impossible for a sophisticated social structure like the U.S. Government to exist. Henceforth, all known sophisticated social structure, have always dependent upon the media’s ability to socialize. The U.S. government generally will exploit the media, often times manipulating the enormous power of the printed word. Ultimately empowering the U.S. government, strengthening it with the ability to determine and control the popular perception of reality. One way in which government achieves this objective, is by its ability to misuse the media’s ability to set the agenda. Contrary to popular belief, media is in fact an enormous hegemony. In fact, separate independent news organizations relatively do not exist. Rather than creating an independent structured agenda of there own, generally lesser smaller news organizations adapt to a prepared agenda, previously constructed by a higher medium. Based upon this information alone, it is quite apparent that media functions in adherence to the characteristics of a hierarchy. This simply means that media is structured in a way that it operates functioning from top to bottom. This is also identical to the hierarchical nature of the human body, in that from the commands of the brain transferred through the central nervous system, the body responds accordingly. In order for the U.S. government to control and determine the public’s popular perception of reality, the government must shape and oversee the information that the media reports to the existing populous. This particular process of democracy is known and referred to by political scientists as cognitive socialization. However, many of us, who do not adhere to the cushioning of political correctness, refer to it as the propaganda machine. Numerous political scientists consider cognitive socialization to be the most effective form of political socialization. According to theory, cognitive socialization is doctored up information, which is strategically fragmented in such a manipulative manner, that the probability of its rationalization is highly predictable. The manipulative properties of cognitive socialization are so diabolical and Machiavellian in nature, that I consider it to be the ultimate perversion of the democratic process. In all seriousness, numerous intellectuals, and gentleman held in good stature agree, that cognitive socialization is the product of an evil genius.
Though he does acknowledge the potential pitfalls of its misuse, he stresses the importance it has on solving issues as a society, and moving forward to address important issues: “Today it is impossible to overestimate the importance of engineering consent (…) when used for social purposes, it is amongst our most valuable contributions to the efficient functioning of modern society” (Bernays) Chomsky focuses more of the corruption in the people who create and portray these messages, stating that their motives are for money, and control of opinion to benefit commercial interest. Chomsky states that the main filters to the news media include owner wealth, and an objective geared toward profit of private interests. “A propaganda model focuses on the inequality of wealth and power (…) It traces the routes by which money and power are able to filter out the news fit to print (…) and allow the government and private interests to get their messages across to the public.” (Chomsky). Chomsky suggests that news passes through so many ‘filters’ that by the time it reaches the viewer all messages are tailored to support each other and serve the beneficiaries who created the original agenda. Both authors recognize that the information presented is a part of a complex network of ideas made to support each other and sway the publics beliefs, but clearly the two see different motives
The year is 2006,watching TV, you flip through the various news stations to learn about the recent news in Iraq, the majority of the news simply says that ‘x’ amount of soldiers or marines were killed in such and such attack. You don’t like what you are hearing so you go online to read an independent embedded (embedded refers to news reporters who are attached to military units) reporters story. Online you read that two new schools were built, and the Iraqis, supported by US forces, led an attack to capture an insurgent leader. The big media corporations such as FOX, NBC, CNN, and many others distort the facts that are on the ground. Small, mostly independent, reporters generally try to get a first-hand account of the situation on the ground.
Newspapers and nightly news shows have become a business. They no longer go by the public services values they once stood by (Sensationalism, 2005). Instead of being the fourth branch of government, they are just like any other money making business. It is no longer a race to put out the truth; it is more a race for dollars and control. Sensationalism is purely fueled by money and popularity. If a news outlet garners a large amount of popularity, they can swing votes, and influence voters. Sensationalism has already affected many political situations. Sensationalism has proven to spread like a virus. If sensationalism is not controlled, there is no way the news outlets can be the advocate for the people.
But how can we be sure that the news is not biased? Are we receiving information accurately, with details being simple to understand? After further research on media framing, I’ve come to realize that it is not rare to be someone who is skeptical of the news. In decades before now, media did a better job serving the public interests inside their news stories (Callaghan, 2001, p.186). But now, journalists may mix up facts intentionally and build a different story (Callaghan, 2001, p.184). How can one feel safe after knowing the media changes stories to keep us interested? Boring stories may not keep someone excited or fully interested, but at least people would not be misinformed and can, in a way, better prepare for what they will face outside their
Mainstream media is vital means which keep people informed about event and news over the world.Media plays an important and powerful part in our lives. The Media’ is an incredibly powerful way to send information and messages to specific groups of people, a particular society, or just about everyone.Recently, the media has gained more control over what political information is presented to the public.in America, they try to pay close attention to everything that goes on in the government. Whatever decision they make the people want to know when, where, why, and how. This is because whatever decision that they make will determine what will happen with this country as a whole in the long run. So what is the best way to find out what’s going on
The public has always had an interesting relationship with mass media because it is the public that is breaths life into this organism called the mass media machine. From the earliest time periods in human history mass media was communicated through “word of mouth,” and it was that very relationship that spawned small town gossip in the middle ages , where information like what the local lord was doing and if he was hanging anyone that week for insubordination. Word of mouth continued until the invention of the printing press in 1436 when the news of the town could be told and recorded forever. A present-day survey taken about what the public’s view on the media is from the article, “Who Do You Trust and Why?,” by Joe Saltzman says that “... the public’s use and view of its media, shows that word of mouth is less trusted than CNN, public television news, local television news, and prime-time TV news magazines. News anchors American’s see on television are considered more reliable as sources of accurate information than personal acquaintances” (par 3). This ...