Nike Ethos Pathos Logos

1392 Words3 Pages

It's important to understand the concept of propaganda and the role it plays in society, and more significantly why companies rely on propaganda. For a seller-and-consumer relationship to take place, trust must exist. This is all developed through the correct application of Ethos, Pathos, and Logos. Ethos allows the company to display the company’s objective, character, reputation, and reliability. Thus, through these characteristics, the customer will develop a natural and safe consumer connection. Logos application enables companies to let customers develop their reasoning based on the evidence and logical arguments they have provided. Pathos allows producers to sway their customers emotionally without their knowledge of how to consume their …show more content…

To start, Nike offers gender and race inclusivity, thus not making it hard to reach many types of customers. It's important to note that by incorporating gender inclusivity, you will reach more audiences and types of consumers. Males, for example, are into sports and look up to sports figures. This doesn't make it hard to create sponsorships in which their product will be advertised. By also including the female population, you can observe that women tend to care about their health and also like to look good. Not only that, but they have also displayed inclusivity of religion, sexuality, and ethnicity in some of their advertising videos. Tagged along with a celebrity thus creating a sponsorship deal and a bigger audience net to be reached As a consumer, I have realized that the brand stopped focusing on comfort a long time ago because customers were searching for other things. One example of this is consumers buying collectible sneakers and reselling limited edition sneakers, thus making a market within their market and making the product's worth higher and more selective to consume within the general population but still making it reachable enough in some cases. Nike also has price inclusivity, which doesn't make it too expensive to afford a pair of Nike brand shoes. There are cases in which certain prototypes are more likely to be a little more expensive than others, but that also just …show more content…

It's easy to be fooled by illusions in a consumerist country whose main goal is to produce and sell, that's why it's important to use your critical thinking skills as a person and consumer. Theres a description on page 63 that gives us some insight into how companies can grow with the correct methods of appeal. “Still another reason is to be found in the improvements in the technique of advertising as regards both the size of the public which can be reached by the printed word and the methods of appeal.” This statement shows that there are many ways in which you can reach your audience when it comes to propaganda campaigns and sponsorships. However, for the campaigns and sponsorships to be reliable and productive for the companies, the product also has to reiterate what they are broadcasting through such media. There are always ways in which a company can improve itself, reach a larger audience, or increase its customers. Yet if you don't know the market you are working in and working towards your success rate, consumer rates can be minimal Also, note that it's more important not how you reach your clients - media broadcasting service but how you choose to reach them through tone and deliverance. This is more important because

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