Niche Cost Leader Strategy

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To expand in the U.S. market and open new stores, Aldi should continue to execute a Niche Cost Leader strategy with a bit of revision to its promotional activities. Aldi’s cost leadership orientation and low prices will enable them to gain a competitive advantage in the U.S. market, gain market share, and subsequently expand and open new locations.
While opening new locations, Aldi should compete based on price by keeping research and development costs, production costs, and raw material costs to a minimum. Aldi can position their products to keep pace with the U.S. market by continue to offer high quality products that are cheaper alternatives to famous brands. The prices of the products should be lower than Aldi’s competitors without compromising

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