New Belgium Case Study

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s New Belgium’s distribution continues to expand, their branding needs to continue to expand also. Their ability to sustain is partially due to good advertising and branding. Whimsy and fun are good focuses when it comes to beer. When one thinks of beer you think of having a good time. Good times, laughter, and entertainment all come to mind when thinking about advertising or branding of beer. Instead of focusing on their Colorado based culture, they should make this message of sustainability, whimsy, and fun a more universal one. Their advertising and branding setting should be based in a common place that can be Anywhere, USA.

Alcoholic beverage consumption can be addictive, the effect of beer advertising on consumer demand is an important

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