Business Management Case Study Of The New Belgium Brewery

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This case study is about the New Belgium Brewery (NBB) that started home brewing in 1991. Today, the NBB is the third largest craft brewing company is the USA with revenues between $50 and $100 million. They are focussed on the triple bottom line and their main goals include reducing their environmental impact and corporate social responsibility. The company has several core values and beliefs such as reducing their environmental impact; producing world-class beers; environmental stewardship; and kindling social, environmental, and cultural change as a business role model.
NBB holds a lot of value in their employees and their families that is has put in place an Employee Stock Ownership Plan (ESOP) in which the employees are the owners of the company. The ESOP system gives each employee one vote and they can cast votes on various issues, such as voting on the board of directors, who then appointed the CEO and a trustee. The ESOP along with their commitment to …show more content…

Katie must make recommendations to the shareholders that will increase the shareholder value and what is best for the company’s bottom line in the future. Katie also has ethical principles to do what is right for the environment, society, and the future generations of the company.
The certification will consume a lot of resources and time, and it will have a big impact on the business processes and practices going forward. On the other hand, the company is very devoted to pursuing solutions to social and environmental problems, by focusing on NBB’s core values of environmental stewardship through conservation and sustainable practices. Also, the requirement of reclassification as a PBC could hinder investment down the road, but the cost might be worth the benefit of being part of a larger network and community of companies with similar values and

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