Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Advertising affects business
Advertising and its impact
The relationship between sales and advertising
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Advertising affects business
Assessment Task 3
You have been asked to provide a report to management on the promotional activities conducted, as well as outcomes and issues arising as identified above. Your report should be approximately 500 words.
Your report should include:
1. A summary of the outcomes of promotional activities as per the information in assessment task 2 and its impact on sales and awareness.
Promotionalactivities Outcomes Impacts
1. advertisements • sales and service levels:
After the first six months of the marketing campaign being implemented, the total sales level has increased by 20% from previous level. The company has also expanded the product offers from its operation base in Brisbane to health food stores in three other capital cities namely
…show more content…
It helps to boost the customers’ awareness level.
3. product launches • sales and service levels.
Product launching in Sydney, Melbourne and Adelaide helped increase customer penetration and sales level. Together with other forms of marketing it increased total sales by 20%. However, NatureCare’s closest competitor has also launched a wide range of similar products which affected the sales of NatureCare. Furthermore, customers found that it is hard to differentiate NatureCare products from other companies’ similar products. This decrease the brand value of NatureCare and needs to be addressed. • Number of new customers will be increased to 9000 person in 1 week
The launch has been launched in a place with a lot of new customers, the increase is reasonable.
4. web pages • potential client
…show more content…
- Research large cities on how much general public are interested in eco-friendly health care products for potential expansion of product launches.
- When possible, choose appropriate timing for product launch at each new place to coincide with relevant events such as sports or environment events in order to take advantage of public interest in health issue. Also, try to be the first company to launch a product of the same kind. Customers tend to pay more attention to the first launch than the following ones.
- Increase web-related workforce to optimise response time for email enquiries.
- Improve website to be more efficient and user friendly.
- Try to promote the qualities of NatureCare products that are special and distinct from other competitors’ products. This is to increase awareness of NatureCare over other companies.
- Co-operate with business networks to assist in the area in which NatureCare lacks skills and
The presentation will also emphasize how persuasive advertisements can have significant effects on society, including society’s ideological perception of products and their contribution to the nation’s overall health. It was even found to have more Kilojoules than an average Mars Bar! In fact, the study found that most muesli bars usually have more than 1000 Kilojoules. See how misleading advertisements and packaging can be! These clever marketing techniques give extremely sugary foods a healthy perception to make it more enticing to buy – even though it’s still not healthier than confectionary.
The advertising budget was increased 0.5 million to convince them Allround is the best. “Chest congestion” was removed as it was perceived by customers as ineffective. We added “minimize side effects” to target families. We increased benefits and reminder to emphasize the changes to benefits, and remind customers of our brand. We chose Dryup as the comparison because it has the best brand perception for effectiveness. We increased the Point of Purchase to attract customers, so we decreased Newspaper Coupons. We created a logo and advertisement for Allround, and chose Facebook and Twitter for the Special section.
As each product has its own unique segment, target market, and symptoms relief, those differences are going to be essential to promote each product value to prevent cannibalization. Thus the best advertising agency was selected to provide us the best response.
Promotion services can be used for increasing sales, raising awareness or concerns about certain issues, altering public opinion or developing a brand image. For Smucker, the most immediate objective will be to alter public opinion and improve its brand image. The objectives must be specific and can easily be evaluated and measured. These will include 1) clarifying the position of the company on the issue of GMO 2) interacting with the target audience to change their perceptions of the company. 3) opening up to criticisms and rectifying the situation through change of company policy on the issue 4) addressing consumers concerns on the activities of the company and aim at increasing visitor loyalty to the
The key issues facing the client are that; firstly; the business is focusing all of its energy onto the youth market and not attracting business and sales from the older demographic that in years to come will be a massive market, which is as yet untapped. This may be due to the fact that one of the client's main aim is to "help provide children with healthier food" (GMID 2007). Secondly; the client has not fully taken into account the changing lifestyles of people and their demands, emerging markets within the health drinks market such as health snacks have not been considered by the client and must be if they wish to expand their business and move away from being known as a one product business.
We can also find this product has become a very important element in terms of influencing people, we can see how customers buying it as a gift for friends and family. People nowadays are more considering the usage and healthy materials which is worth spending money for, people are more focused and cautious in choosing a product rather than just judging by the pretty surface packaging which does no good at all.
Analyze the “Happy Cows” campaign that was developed for the California Milk Advisory Board to promote Real California Cheese from an integrated marketing communications perspective. Why do you think the campaign has been so successful?
VisaoMD envisioned shifting the face of medical grade skin care with their innovative portfolio. VisaoMD’s brand position was a unique business model with physician e-commerce retail platform to eliminate product diversion, while driving long-term patient loyalty. Unfortunately, the field lacked the adequate tools needed; the business-building platform was not yet ready for physician use, rendering us unable to demonstrate this brand new model and product line. Notwithstanding progress in several states, VisaoMD proactively laid off all the field personnel immediately after their annual sales meeting.
Pragmatically, alternative solutions should be proposed and immediately implemented to restore the image of the company and ensure its flexibility in the dynamic market. The company should, therefore, consider an establishment of their own line of organic products since it specializes more in the natural products. Leaders should also strive to seek innovative ways to take advantage of the potential gaps. Moreover, a good marketing team should be created, and online social platforms should be effectively used in promotion of their products.
The marketing mix for the Step-Up 4 Paws has been well defined and the 4 P’s Model is clearly stated throughout this paper and recapped in the following narrative. The product line has a special niche of offering high quality, all-natural, fresh, dinner pet food for dogs and cats. It comes with eco-friendly packaging and the SNHU Pet Food Store plan to provide a portion of the sales to support local animal shelters and sponsor community pet related projects/events. Step-Up 4 Paws cost to consumers will be slightly higher than existing products on the market; however, this product-line should be marketed as a healthier and tastier alternative to available pet food. The key to marketing the Step-Up 4 Paws brands is to promote it as a product
The first part of this assessment task requires you to develop a brief for the Manager that summaries member feedback, as well as identifies the research that you will conduct. Your assessor will provide you with the feedback register.
Household and personal care product companies are making efforts to stimulate sales in a variety of ways, such as entering new markets, creating new product categories, adding new distribution channels, and acquiring (and divesting) businesses to be able to compete in this highly competitive industry.
Advertising, labeling, and formulation of these foods are heavily regulated in order to comply with food and therapeutic laws. There are 5 keys steps to advertising and labeling functional foods in Australia. Step one involves determining whether your product is a ‘food’ or a ‘therapeutic good’. This stage will determine which governing scheme applies to your product, and how it will be marketed, labeling, and formulated. Different types of foods are regulated under state and federal food laws and are subject to the Food Standards Australia New Zealand (FSANZ) food standards code. Step two involves ensuring the formulation of food complies with the food standards code. The formulation of function foods must comply with the requirements under the FSANZ food standards code in order to be marketed in Australia. Some of the following standards require businesses to consider these requirements; substances added to foods, contaminants and residues, food produced using gene technology, microbiological limits in food, etc. Step three involves the avoidance of making therapeutic claims when marketing functional foods. When marketing a functional food product, claims towards these products must be health or nutrition related claims. Making claims such as “prevents diabetes” are prohibited under Australian law, unless
The target market will be specifically made up of males and females ranging in ages from 18- 45. This segment was selected as many people younger than this age are still having their meals selected for them whereas those who are older than this bracket are seeking a healthier and more holistic lifestyle. For secondary target markets healthier products should be provided as well as products for children
We will sell our products throughout well-known hyper markets and online retailers. Since hyper markets are expanding rapidly we are confident that our product will reach out many potential returning customers. During the first year, we will provide samples and brochures informing customers of the nutritional facts of our products. We will also demonstrate the importance of getting enough vitamins and minerals to have a healthy life.