Trader Joe

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Trader Joe's case Study
Trader Joe is a prime example of effective management. Started out as a small store in 1958, by Trader Joe, who further invested wisely in effective decision making process to expand the stores to approximately 414 stores well distributed in 400 locations across 37 states in the United States and District of Columbia, The main aim of this paper is to give a thorough discussion of the problems associated with Trader Joe operations, conducting strategic analysis by identifying the strategic issues and formulating alternative solutions to such problems (Hill, Charles, Schilling, Melissa & Jones, 2016).
Essentially, the huge influx of counterfeit products in the U.S markets has affected a lot Trader Joe's business operations …show more content…

The problem of retaining its network of suppliers who are willing to uphold a secretive business relationship with the organization by the provision of diverse and quality products labeled under the Trader Joe's private label is a huge challenge. Therefore, retention of such valuable resources and high level of competence through attraction and retention of active customers without a marketing and advertisement platform is very difficult.
Trader Joe's promotes an enabling working environment for their workers by giving out a precise comprehension of products dealt. A clear understanding of the products is practically done by tasting each and every product so as to smoothen the customer relationship in cases where questions about the product arise. Therefore, the employees can influence the customer's preference product by offering an extra educative segment about the product (Lewis, …show more content…

These basically involve the social awareness, self-management, relationship management and self-awareness. Ideally, these issue is evoked through inspiration and motivation of workers by valuing their efforts to harness the skills and the strengths of each one involved in the organization.
Pragmatically, alternative solutions should be proposed and immediately implemented to restore the image of the company and ensure its flexibility in the dynamic market. The company should, therefore, consider an establishment of their own line of organic products since it specializes more in the natural products. Leaders should also strive to seek innovative ways to take advantage of the potential gaps. Moreover, a good marketing team should be created, and online social platforms should be effectively used in promotion of their products.
The establishment of an own line of organic products such as organic meat products in the building of a trustworthy brand admired by customers is very essential for the company to enhance its value and to control the price of their products at slightly higher rates than other products within the store. Consequently, it will boost to higher

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