Mystic Monk Coffee Case Study Summary

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1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming?

What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the

mission of the Carmelite Monks of Wyoming?

Father Daniel Mary did in fact establish a future direction for the Carmelite Monks of Wyoming.

Daniel Mary’s vision was to create a new Mount Carmel in the Rocky Mountains. In his vision

he wanted to transform the small brotherhood of 13 monks living in a small home which was

used as a makeshift rectory into a 500 acre monastery. The purpose of his vision and mission,

was generally to expand. He wanted to make accommodations for 30 monks, a gothic church, a

convent for Carmelite nuns, and a retreat center for lay visitors.

2. Does it appear that Father Daniel Mary has set definite objectives and performance targets

for achieving his vision?

Father Daniel Mary has not set a definite objective or performance targets for achieving his

vision. Father Daniel Mary had only demonstrated that he had a goal in obtaining funds to

purchase the $8.9 million Lake Irma Ranch. Mystic Monk Coffee business does not seem to

have any sort of long-term nor a short-term funding plan or charitable contributions for its

business.

3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might

Mystic Monk Coffee’s strategy produce?

Father Daniel Mary's strategy for achieving his vision is solely based on the idea that, the

charitable contributions or funds to the monastery and profits from its MMC Coffee enterprise

will fund the purchase of the Irma Lake Ranch. Some of MMC's strategies are as follows. 1)

word of mouth among its value customers wh...

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...made on MMC websites and 18 percent is net profit margin than there

would be a gain.

5.Does the strategy qualify as a winning strategy? Why or why not?

Mystic monk coffee's business strategy does in fact qualify as a winning strategy. It is evident

if you look at MMC's average monthly sales which are $56,500 and its average profit margin is

11 percent. This suggest that the strategy produced have good results financially. As mentioned

earlier in question 3, The target market is large For MMC due to monastic relationships, which

allows MMC to rake in huge profit margins from focusing on the 69 million members of the

catholic church in the united states. However in my opinion the lack of production is holding

them back, If MMC produces more coffee, then their profit will increase even more since they

have a competitive edge and a strong target market.

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