Questions Asked:
1) Were you greeted when arriving at the store?
2) Were shopping baskets/carts available and/or offered?
3) Were salespeople visible on the store floor?
4) Did anyone ask if they could assist you in finding an item?
5) When asking for assistance, did the salesperson take you to the item or point to the item?
6) Were salespeople using product knowledge when speaking with their guests?
7) Describe the store layout - e.g., overall feel of the store, promotions, signs, pleasing to shop at, etc... Were aisles clear?
8) Was the store clean and neat?
9) Did employees appear friendly? Were they smiling?
10) Were prices displayed prominently in the store?
11) Were sale items/store circulars* displayed and/or available?
12)
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These were finely equipped with basic restroom accessories.
Yes, in this store too, few products were advertised with free sample.
Cash and credit card facility was available there.
CONCLUSION:
First, Mystery Shopping is a serious business, and mystery Shopper should treat it as such.
Second, Mystery Shopping should be thoroughly trained and drilled on the correct way to observe, record, and interpret the observations.
Third, multiple observations should be gathered on different days and times to establish patterns of behavior.
Fourth, while clients should be provided with objective observational data and analysis, the client ultimately decides how to use that data (e.g., to reward or reprimand employees or to modify their product/service mix in response to competitive offerings).
Fifth, clients should be discouraged from using the research results in isolation. Rather, in the case of evaluating customer service and employee performance, the secret shopping observations should be used in combination with other personal and mechanical observations, customer satisfaction survey, peer evaluations, and other performance
...the customer had completed their bank transaction they could return to the ground level and enjoy a moment of shopping at the various retail shops that were housed in the dedicated retail spaces directly below the main banking floor.
Like many other genre of books mystery books has their own way of getting the reader’s attention and get them hooked on the story. The bases of a mystery story are to present a mystery to the reader and let them solve it by giving them clues and detail regarding the mystery. This is exactly want captures the reader’s attention. The idea that they are
The third day I observed the ducks in the evening. I chose this type of method because I could get multiple observations in a small period of time while focusing on many ducks instead of just one. I made observations based on how the ducks interacted with one other based on the situation the ducks were in. The observation were to support ducks have feelings.
wonderful lighting but the main thing is how clean the stores are. Wal Mart stores are housed in
As technology get more advance, people use cameras, tracking devices in the stores to track customers shopping behavior. The retailers apply every detail that they get from anthropologists to get people buy their products. Some people claim that the surveillance of consumers by retail anthropologists is manipulative and unethical. However, the claim is not entirely true. Many retail use the data they get from anthropologists and apply it to their store to create great experiences for their customers, encourage customers to revisited, and ultimately improve business performances.
(3) Comparing the results of the tests with the description of the client’s behaviour (e.g. good auditory com...
On Friday January 17, I went to Walmart to use the ATM machine as I am incline to do every Friday after my morning math class. I went there with three goals to accomplish and that is to get money off of my card as soon as possible shop for snacks, toiletries and to catch the 1:30pm bus home, however as it turns out as I approach the machine there was an out of order sign posted on the ATM machine and I came to the realization that I would not be able to catch the bus in time. It was then that I remember the observational essay from English class and as I looked around the store Walmart prove a valuable place to conduct my experiment. From an observational point it seems to me that everyone who came into Walmart on Friday had a specific goal in mind that they wanted to accomplish, when it relates to shopping that had never occur to me before. For one thing the customers when they come into the store they tend to branch out into specific areas.
The first annoying type of shopper, Hurry Harry, generally parks his dented 1967 Ford Fairland in the No Parking or Handicap zone. Stickers attached to the bumper of his tricolored heap proudly proclaim: "At least it's paid for" and "My Mercedes is in the shop." Cigarette butts and candy wrappers tumble onto the pavement as Hurry Harry, with a barrel-chested chassis and a fleshy front end, pushes his way into the grocery store. He weaves his way through the traffic of shoppers, cutting them off at the aisle intersections, creating a fourteen cart pileup. His basket overflows with instant, frozen, or ready-to-eat food. Finally, the final lap: the checkout stand. Ignoring the flashing sign for ten items or less, he dumps his purchases on the conveyer belt. He taps his foot impatiently, mumbling about the long lines, while counting another customer's dozen eggs as twelve items. When the cashier announces the total, he fumbles with a wad of bills, grumbling about the prices, before asking for a pen. A rearview mirror is necessary to avoid Hurry Harry.
...her reassured of the level of confidence they may infer from the results. Of interest to note in the evaluation of the overall results using confidence intervals, when comparing the ratings for each mall based on the various user demographics the lower the rating, the higher the maximum likely error.
The above questions are open-ended to enable the participants provide all-inclusive answers. Furthermore, systematic approach will be used in obtaining the required customer sample, which is 15 customers in this case. The customers will be randomly selected, whereby every 3rd customer will be asked to fill-in the questionnaire. The technique of systematic sampling was selected to ensure equal representation and accuracy of results by preventing biasness. In addition, ethical concerns will be considered. The representatives would be informed that their private identity will be concealed and that the study is entirely for the company. The representatives are also at liberty to withdraw from the study and will be provided with a written consent outlining the reasons for the survey.
I will be looking at worker timeliness, agency reliability and worker timesheet compliance. After looking at those three elements, I will compare the consumer comfort level and overall satisfaction with surveys that were conducted in the past. The results from my survey will allow my agency to work with the in-home providers that had a low score, so that the consumers are satisfied with their services.
The retail industry is as old as human civilizations, and it’s worth noting the retail sector is much better geared to change than most sectors. Over the past couple of decades there has been a wide range of changes in the retailing business. The retail sector dates back to the early 1800’s when the first local corner store sold common household items and basic groceries. As its name states, the corner store was just that, stores strategically placed on corners on high foot traffic areas for easy access. As society started to grow so did the need for new consumer goods and how a consumer would reach those goods. Department stores became popular simply because they were able to offer an assortment of categories and a variety of items within those categories all under one roof. The first two cities to start developing large scale department stores were New York City, and Chicago. In New York in 1846, the first building was built offering a variety of goods at fixed prices that were shipped from Europe. Department stores moved away from the idea of bartering and all items sold were considered fixed. However, department stores did offer discounts and coupons as a way to get customers in the door. In 1862, the largest department store was built during this time in New York City. The department store was on a full city block with eight floors and nineteen departments of dress goods, furnishing materials, carpets, fine china, toys and sports equipment. All these items were arranged around a central glass-covered court. The glass windows quickly became a staple in the department stores design. The act of window shopping was introduced and quickly all department stores had floor to ceiling windows advertising the newes...
To effectively sell a product or service, organizations have to really know how customers behave, regarding to what they buy. The study
Whether these items are necessities or even a splurge item. Trips to the store are made for a reason and when you go there will always be the impulse buyer, the list maker, and the bargain hunter. Each type has a different method and these methods are being used to shop, and they are our personal ways of shopping. You will come across many different types of shoppers. You will now realize what kind of shoppers these people you encounter are. Every shopper has a different personality when it comes to shopping as well. Some can be good as well as bad. Shopping is a fun thing regardless. Almost every individual enjoys it. We all have had something we 've been excited to buy. These kinds of shoppers can be found anywhere products are being
The first type of shoppers are smart shoppers, I believe these are the best type of shoppers because they make a plan before going and spending all of their money. They separate their money and set up a budget. Smart shoppers go straight to buy his or her necessities and leave; they do not waste time or money shopping crazily. In fact, smart shoppers save their time and most of all their money. They do not buy stuff that they want; they purchase items that they need. These kinds of shoppers think about their money first, rather than their desires. For example, smart shoppers will think long and hard before purchasing something they really want, they would rather save it for something that they actually need. Therefore smart shoppers are cautious people, they are careful when it comes