My Roomers Consumer Behaviour

Influences on the Behaviour of View in My Roomers

In every subset of an entire market, a market segment, it is important to note that the consumers who make up these segments are susceptible to homogenous influences on how they behave. A consumer, as a decision maker, does not act independently and is often directed by either internal or external factors. Considering the innumerable amount of internal and external influences a consume may encounter, this provides an indication of the complex environment that we live in and the extent to how much marketers need to analyze a segment before creating marketing mix for it.

Internal Influences

The first and most difficult challenge for marketers when doing a customer analysis is gauging and

This psychological recognition or cognizance of the trend and its technologies begins with their exposure to, resulting in an awareness of and ending off with the interpretation of VR technology.

With the end goal of creating a marketable strategy for VR technology it must be kept in mind that, “Due to the subjective nature of perception, it is vital the message the marketer is aiming to achieve is portrayed in a very clear manner so that the consumer does not interpret the advertisement incorrectly.” (Bianca

Firstly we need to expose customers to the features and benefits of the technology. Considering the fact that we may be targeting technology sensitive users, who primarily seek convenience, a direct promotional strategy will need to be adopted to begin the perception process. By targeting frequently visited social media platforms and using built in adware we would be able to expose customers to the technology but this is only an indication of cognitive recognition and a certainty that they will be influenced towards seeking out then