MusiciansFriend.Com

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MusiciansFriend.Com

Mission Statement

The mission statement for Musician’s Friend has always been "The Best

for Less Shipped to Your Door." This is still their company slogan

but their mission includes a lot of customer service emphasis as

well. The company believes that the key to their success started with

their mission statement, commitment to customers, dedicated employees

that share the vision, forming partnerships and the growth of the

business.

Overview

Musician’s Friend is an authorized dealer of thousands of products

from more than 900 different manufacturers such as Fender, Gibson,

Roland, and Pearl. They are the industry leader in musical equipment,

information and customer service. They are open twenty-four (24)

hours per day, seven (7) days per week, and have been providing the

best products for less money to millions of musicians for more than 20

years. Musician's Friend offers over 36,000 products in its mail

order catalogs and on its website. Some of the products include

guitars, basses, keyboards, percussion, and amps, as well as

recording, mixing, lighting, and Disc Jockey equipment. Hundreds of

new products add to the company’s monthly supply chain as the company

continues to expand its range of product inventory. In addition to

their expansive inventory supply, Musician's Friend offers a

money-back satisfaction and a price guaranty on every purchase.

Musician’s Friend prides itself on having a top-notch staff of

customer service people who are not only knowledgeable, but they also

live and breathe the products in which they sell.

History

Musician’s Friend started out as a mail order catalog company in 1983

by Robert and Deanna Eastman, mostly carrying reusable items such as

guitar strings, guitar picks, polish and polish cloths among other

things. In addition, the catalog advertised some basic accessories

like instrument tuners, string winders, guitar stands, music sheet

stands and tuning forks. The catalog company started in the Eastman’s

home in southern California with a couple of desks in their living

room for the call center and order entry, which they later moved to

their garage and converted it into mini warehouse of products.

The company began expanding both in size and with more products and

eventually relocated their business to a dairy barn in southern

Oregon. The company ke...

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The Musician’s Friend is a very good example of a small business

developing into a successful company that now includes large business

partners. From the garage of their home, the Eastman’s were able to

build their business by combining their business models, applications

and services on the Internet. Thus, creating a good business model

for electronic business solutions that other businesses can follow.

They also became successful by utilizing their management resources

such as supply chain management and customer relationship management.

Musician’s Friend took their business concepts, applied it to

technology and e-business and gained a rapid change, diversity and a

solid foundation of managers and employees.

Works Cited

Cavanaugh, William. “New Definition of Diversity.” Executive

Excellence, Jan

2001, Vol. 18 Issue 1, p5, 1p. Master FILE Premier on-line. EBSCO

Publishing. 02/19/02

Myron, David. “Workforce Optimization.” Destination CRM, July 2002

Negri, Richard A. “Companies Link Diversity to Business Strategies.”

Sept. 1999

Rabiee, Hamid, Dr. “AICTC E-Business.” July 2001.

Salter, Trent. “Robert Eastman.” Musician’s Hotline. Jan./Feb. 2002.

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