The Mr. Clean Magic Eraser magazine advertisement advertises that “he fights dirty no matter how dirty dirty is”. The ad shows the cartoon, muscular, bald, hoop-earring wearing “Mr. Clean”, the embodiment of the brand, arms crossed over a spotless white t-shirt. The advertisement goes on, stating that “no matter where they are, tough messes don’t stand a chance when Mr. Clean’s Magic Eraser is part of your clean routine.” Above Mr. Clean, the advertisement shows the Magic Eraser cleaning up three different stains- food, magic marker, and soap. The ad strongly relates the tough, masculine Mr. Clean to cleaning up tough stains. It’s interesting to see that a cleaning brand utilizes an extremely masculine figure as their spokesperson. According to Kristin Hall’s article “Selling Lysol as a Household Disinfectant”, “house-work was to be thought of no longer as a chore but, rather, as an expression of the housewife's personality and her affection for her family” (Hall 63). Keeping a clean household was integrated in a …show more content…
Clean’s Magic Eraser is shown to be a versatile cleaning product, able to completely rid of messes and stains. However, an emphasis of disease-ridden messes aren’t focused on; instead, the advertisement shows more typical messes of a 21st century household, such as marker stains and soap residue. The life or death germ aspect is absent from today’s cleaning advertisements.“If women failed to protect their families, not only would they feel intense guilt, they would also be deemed inefficient housewives for being unable to stop supposedly preventable diseases from harming their families” (58). The advertisement doesn’t make using the Magic Eraser a life or death option, but it does put an emphasis on keywords such as “tough messes” and “clean routine”, implying that if a person wanted to keep a clean household, they must use the Magic Eraser in a routine
Attention: The commercial grabs the viewers’ attention because the viewer will want to know which product works faster to remove unwanted stains. It also uses music and a little humor.
Every advertisement has different ways of getting the audience’s attention. Advertisements mostly use the three appeals, but different forms of showing them off. In this commercial ethos and pathos is used to get to the consumers. Charmin is the greatest toilet paper and everybody should use it, that is the message they are trying to get across. It may be true to some people, but the overall population most likely does not use Charmin but another brand of toilet paper that is cheaper. I do not think that this commercial is that effective because I, along with many other people, just use whatever kind of toilet paper there is; the brand does not matter. In other countries there are other brands that are said to be the number one brand of toilet paper; it is different everywhere.
that is not going to be cleaned from them, sooner or later it is going
The McGuffey Readers mentions the women’s duty to clean in multiple places. In this handbook it gives clear directions to the woman on what she is to do when cleaning, “This ceremony completed, and the house thoroughly evacuated, the next operation is to smear the walls and ceilings with brushes dipped into a solution of lime. (Gorn 111). ” The book explains how it is the women’s job to thoroughly clean the house once a year in a manner that sounds very laborious!
Jobs require employees with proper personal hygiene, whether it’s at McDonalds or a janitorial position.
Summers, Marc. “Mister Clean.” People Weekly . . . etc. . . . (magazine article)
Disinfecting toys, surfaces, utensils, and bedding should be part of a regular routine in order to prevent the spread of germs which can cause illness.
This case paper is about Lucinda, a 20-year old single female, who suffers from the Cleaning/Contamination Obsessive-Compulsive Disorder (OCD) condition since she was very young. She is characterized by intrusive thoughts, images, and/or impulses that cause distress (obsessions) and repetitive behaviors that are performed to neutralize these intrusions (Coles, Schofield & Pietrefesa, 2006), i.e. her repetitive cleaning and washing behaviors. Her anxiety became so excessive that it interfered with her daily life. She perceived that some undesirable object(s), in this case the germs, were still on the things that she will come in contact with, even after she had repeatedly washing and/or cleaning them. Her anxiety further degraded both her social and occupational functioning, which resulted in considerable impacts to herself, her friends and family. In additions, her anxiety also caused her not be able to function to her fullest potential academically and to socialize with her friends and family as much as she wanted to.
Employees should not assume that the cleaning crew has been meticulous in eradicating germs. Phones’ and other items on the desktop are rarely cleaned or disinfected. Encourage employees to use disinfecting wipes in their personal workstation. Make wipes and hand sanitizers readily available for each workstation, especially when shared by different shifts.
David first Is in a car. Next, he is In a bar. Then he is in heaven. He travels to a farm. Leaving the farm he goes to a car dealership place. At the car dealership a mechanic is working on a car and is wearing a clean white shirt he comes out from under the car and asks “ Why is it a tide Ad? David responds there are no stains. He then jumps to a diamond store and says “ Not diamonds tide” Through this whole commercial anywhere he goes he mentions tide. I think that makes the viewers think with tide you can be clean anywhere after watching this I definitely wanted tide and a detergent isn't usually on my wish list. One rhetorical device used in this ad is Anaphora a repetition of one word in different sentence structures for example “is this a tide ad?” Or “No tide.” I connected this tide ad to stranger things and videos on Thetidechallege which was a trend a couple of weeks ago where people would challenge people to eat Tide Pods. I would've liked tide to have had David say something about eating tide pods being unsafe but he didn't address it. All In All, I am very pleased with the commercial even when you think the tide commercial is over David says hi on a clean white horse can someone say marketing I am
McSpotlight on the Cosmetics, Toiletries and Household Cleaners Industry. (1997) The Ethical Consumer Guide to Everyday Shopping. Internet. http://www.envirolink.org/mcspotlight/beyond/unilever.html
The ad suggests that the woman does not have to use much strenteh to clean with the magic eraser. The daughets hand is shown pointing at the window, as if she is amazed with the products cleaning ability. The mother is shown instructing the daugher on how to clean with the magic eraser, it is important to note that the child is not a male. The ad only displays the mother and dauhters, upper bodies, only one of their arms is showed each, and both are catering to cleaning the
What is it? The Easy Eraser is a revolutionary new piece of stationary. We've taken your average, old, boring eraser and made it 10 times better!
Where used cleaning cloths, pot scrubs etc. shall be cleaned and sanitised or they shall be disposed of after use in order to ensure that they are not a source of contamination. (Unsure)
... (Demet Leblebici, 2012). “The indoor environment has the biggest effect on productivity in relation to job stress and job dissatisfaction”, says Leblebici, and “that the more satisfied workers are with their jobs the better the company is likely to perform in terms of subsequent profitability and particularly productivity”(Demet Leblebici, 2012). Lastly, Leblebici showed findings that “interaction was perceived to be the component to have the most positive effect on productivity, and distraction was perceived to have the most negative” (Demet Leblebici, 2012). The opposite of clean is dirty and dirt is a distraction in the workplace. According to Jennifer Benton, Sophie Harvey, and Simone Schnall, the authors of With a Clean Conscious, “cleanliness reduces the severity of moral judgments and can be driven by intuitive processes, rather than deliberate reasoning”.