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Essay on disneys ethical culture
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Ward, Annalee R. Mouse morality: The rhetoric of Disney animated film. University of Texas Press, 2002. JSTOR. Web. 12 Feb. 2016. In the article, Annalee Ward’s criticizes the interpretive frames used in the Disney animated film the Hunchback of Notre Dame, which are a “tragic frame” inherited from the original novel and a “comic frame” used to convert the novel into a life-affirming film (58). Her main claim is that the movies conveys a confusing morality by overlaying tragic dimensions with comic dimensions. To prove that the morality created is confusing, she analyzes from the perspectives of the intended audience and the attitudes of this film. Ward’s first sub-claim is that the film has obscure audience. She addresses Mary Elson’s response …show more content…
to the movie that “not only is the film more for adults than children but also that this movie may be inappropriate for all ages” (61).
The evidence is while children are not likely to be entertained by the adult theme contained in the film, most adults would not watch this film since it is “G”-rated. The combination of comic and tragic genres pleases neither children nor adults. Ward’s second sub-claim is that the films conveys a mixture of attitudes as each frame reflects a distinctive moral vision. The evidence is that at the end of the film, although the comic frame depicts Quasimodo as being accepted to create an upward direction, the tragic frame indicates that Quasimodo is still the “other” as he remains disfigured and doesn’t get the girl he loves. Ward reveals that the unclear attitudes contradict with the theme proposed by the screenwriter Irene Mecchi, which is “judge not the outcast, for he may possess the greatest worth,” since the movie actually argues on behalf of the outlook since Quasimodo is still a tragic figure who suffers from his …show more content…
physical disability. Ward’s warrant is that a film has to have clear and well-organized dimensions to express morality to the audience. The author of the article, Annalee Ward, is the director of the Wendt Center for Character Education at the University of Dubuque.
She mainly studies communication studies with a focus on media and ethics. The article is forwarded by Clifford Christians, who is one of the world’s leading scholars studying ethics in media and human dialogue. Having teaching at the University of Illinois at Urbana-Champaign from 1974, he is also a visiting scholar at Princeton University and is a Pew Program Fellow at Oxford University. Christians has received more than 25 honors and awards for his research in the field of ethics. Since Ward and Christians are both honorable scholars of ethics and media, the article can be considered credible. Also, the book is published by University of Texas Press, a well-known press which publishes scholarly books in areas like anthropology, Native American studies, and film &media studies. Ward’s purpose of writing this article is to add the moral and cognitive domains into film studies and to criticize Disney films as a moral educator. The intended audiences are scholars in the field of ethics and film studies, parents, and educators who need to obtain critical understandings towards the content of Disney films. However, one bias is that the article was published in 2002, so their research of morality in Disney films is only limited and represented under the cultural and social context at that time. Since more than ten years has passed, the entertainments
for children tend to become more complex and more adult-like. The mixture of morality in both comic and tragic frames might be less unacceptable for children nowadays than for children in 2002. The confused morality emphasized by Ward in this article provides me with a new perspective about the cruelty towards Quasimodo contained in the film. She focuses on the tragic and comic dimensions imposed on the figure of Quasimodo, which deepens my understanding to my topic. The disability-related stereotypes of Quasimodo is utilized in this film to convey morality to the audience, which means that it is the representation of disability not the character Quasimodo himself that matters. This article of Ward and the article of Martin Norden both criticizes on the contradiction of the Disney animated film the Hunchback of Notre Dame. Ward illustrates the conflict between the moral visions conveyed through the comic and tragic frames. Norden reveals the inconsistency between filmmakers’ discrimination towards disabled people and their purpose to decrease prejudicial attitudes through their creation of Quasimodo’s figure. Their claims complicate each other by increasing dimensions, since Ward discusses both tragic and comic dimensions contained in the content of the movie, and Norden expands the discussion to the producers outside the movie content. So I will combine these two articles to provide evidence for my claim.
The incident exemplifies a pressing issue in the ever-topical discussion of the oft-vilified film rating classification system in our country. Is the movie rating system, originally designed to assist parents in guiding the movie-going habits of their children, actually preempting parental choice?
Film analysis with a critical eye can give the viewer how animation giant Disney uses literary element to relay key messages to the audience. Walt Disney’s “The Princess and the Frog” is a perfect example how different literary theories like ‘the Marxist theory’ and ‘Archetypal theory’ can be embedded in the simplest of the fairy tales. The different literary elements in the movie, shows a person how characters like ‘the banker’ and the setting of the houses helps to portray the socio-economic differences in New Orleans at that time. Applying ‘the Marxist theory’ and ‘the Archetypal theory’ to the plot, characters and the setting, shows how movies can be a medium to confront social issues and to prove that all fairy tales are of the same base.
Presently, Disney known for its mass media entertainment and amusement parks technically bring warm feelings to many children and some adults. Personally, Disney elicits magical fantasies that children enjoy and further encourages imagination and creativity. For decades Disney has exist as an unavoidable entity with its famous global sensation and reach. Furthermore, Disney is a multibillion dollar empire with an unlimited grasp on individuals and territories. An empire per se, since they own many media outlets, markets, shops, etc., you name it they got it. However, the film Mickey Mouse Monopoly presents an entirely new perspective on the presumed innocence projected in Disney films. This film exposes certain traits Disney employs and exclusively portrays through its media productions, specifically cartoons for directing and nurturing influence beginning with children. Mickey Mouse Monopoly points out camouflaged messages of class, race, and gender issues in Disney films that occur behind the scenes intended to sway viewers towards adopting Disney values.
Disney has made it his life 's goal to create home entertainment for both young and old. From the creation of Mickey to his work in films, Disney had made it clear that happiness is something that everyone should have. Disney had also know that animations is not just for the imagination of the children. Early movies such as Snow White and Pinocchio have clear messages for the younger views. “In Snow White- the main characters are victims of injustice who are eventually restored to their rightful place. In Pinocchio, the characters Pinocchio, Jiminy Cricket and Geppetto are faced with dilemmas, and their own actions result in them becoming victims of ev...
Disney promotes sexisim by forcing young girls to live in a patriarchal world. Cinderella, Sleeping Beauty, The little mermaid, Aladdin, and Snow White are all examples of popular Disney movies that encourage young viewers that they need a man to save the day. Yes, it’s true that there are recent movies such as Moana and Frozen that prove otherwise, but how long will it take to completely get over the fact that women are mainly viewed as secondary citizens compared to the men? There are countless examples of how Disney movies influence this theme, and how much the female characters’ actions, ideas and thoughts are not included in a Disney movie.
His work in modern media was revolutionary. Moreover, he broadened communication and made it easier to learn about new cultures. Disney’s movies play a vital role in children’s development and their productivity when they enter the “real world”.
Produced in 2009, The Frog Princess is a Disney animation inspired by the Grimm Brothers’ fairytale, The Frog Prince. Both The Frog Princess and The Frog Prince deal with a multiplicity of issues, all of which contribute to supporting positive messages and morals (Ceaser, 2009). However, though The Frog Princess is based on a classic fairytale, it is far from being the same. The writers at Disney have taken a classic fairytale and created a “Monster” (Prince, 2001). This essay will examine the evolution of the original Grimm Brothers’ fairytale, the messages both main characters represent, and how the adaptation to fit a modern child readership diminishes a classic fairytale. Through discussing these arguments, this paper will prove that Disney’s adaptation into The Princess and The Frog is counter-productive in representing the original story’s messages, morals, and values.
In his essay, “It’s Just a Movie: A Teaching Essay for Introductory Media Classes”, Greg M. Smith argues that analyzing a film does not ruin, but enhances a movie-viewing experience; he supports his argument with supporting evidence. He addresses the careful planning required for movies. Messages are not meant to be telegrams. Audiences read into movies to understand basic plotlines. Viewers should examine works rather than society’s explanations. Each piece contributes to Smith’s argument, movies are worth scrutinizing.
When putting the three articles together, you can see exactly how Disney is able to control popular culture and the media. Disney controls the media and uses propaganda in order to influence beliefs that shape society’s culture. Part 2. After going through the first semester of First Year Seminar Deconstructing Disney, my viewpoints on many things have changed and how I watch and perceive films has also changed. However, the way I perceive the film Wall-E has not changed much.
Rabison, Rebecca. “Representations of Crime in Disney Films: A Qualitative Analysis.” Wesleyan University Honors College. April 2008. Retrieved 18 Dec 2013 from .
The “disneyfication” of The Little Mermaid perpetuates negative aspects of American cultural ideals, losing the moral integrity and lessons intended to be taught from the original fairytale. Works Cited Mortensen, Finn. A.H. Hauberg. The Little Mermaid: Icon and Disneyfication." Scandinavian Studies.
In today’s modern age, young children are being raised by their TV screen. Reining from the original tales of Perrault and the Grim Brothers, the Disney princess line has been a staple on the screens since the 1930s (Do Rozario 1). However, these princesses have gone through dramatic changes to remain relevant to todays youth. The effects that can be influenced by the roles expressed in these types of films send mixed messages to the audience, causing them to ask themselves whether or not they should believe what the princess is expressing on the screen.
of influence in both the characters and gender roles of people in our society. The films have brought about the shaping of morals, behaviors and characters of not only children, but also adults in todays society, through engaging them in a constant series of unthinking consumption. In addition, most of the films in Disney bring out many different gender roles and people who grew up watching them have been influenced greatly by the content in the films (Blum 13). This paper will involve the various roles played by the characters in the films and how their roles have influenced the society at large.
The Underlying Truth Behind the Types of Behaviors Observed in Pixar Movie Characters Behavior can be as defined as the way in which an individual acts or conducts themselves towards others, however, in psychology behavior is more specific and refers to the full range of physical and emotional behaviors that individuals project in both private and social settings. These behaviors include but are not exclusive to biological, social, intellectual, and spiritual aspects which are influenced by many factors such as culture, attitudes, emotions, persuasion, etc. In todays world it is clear that the media has a great impact on the lives of many if not all individuals. This research constitutes and brings to light the underlying truth behind prosocial
...e question of ethics. In modern times, the role of media is under debate. There emerged so many issues regarding the functioning of media. For instance, generally violence on television is criticized to the great extent. Critics argue that violence shown children. This creates psychological depression and emotional instability.