In the small communities of northwestern Wisconsin, we typically do not realize how local businesses affect our everyday lives and play an important role in our community. How often do we walk into a business and are greeted by name by one of the friendly employees? Although this does not seem unfamiliar to us, we take for granted this value that comes only from local businesses. The friendly service and close relationships is only one of the many benefits of buying services from a local provider.
Buying services such as Internet, Cable TV, cellular and telephone from a local provider will guarantee remarkable customer service. Since these local businesses are run by people from the community who genuinely care about the community and the people living in it. Local corporate offices have unprecedented loyalty to a community because they are connected to the residents and tradition of the area.
Decisions made by local service providers will be in the best interest of the consumer. Since these businesses are focused on servicing a smaller area, their decisions will be tailored to the needs and demands of the local communities—not the generalized desires of a larger market. This allows for more personalization and gives customers the convenience they prefer.
Another benefit of buying services from local providers is that the monies go back into the community. Unlike world-wide providers whose sales go into large corporations that have no connection to a distinct area. Along with profiting big corporations, these monies are used to pay for overinflated executive salaries. With local service providers, we see this money in return through sponsorship of local events and the contributions made by local businesses.
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... telecommunications market. This competition is great for a community because it brings diversity and variety into an area. In order for customers to be satisfied it is crucial to offer products and services at an affordable price—this is driven by competition.
The countless benefits of buying services such as Internet, Cable TV, cellular and telephone from a local provider are why my family continues to purchase from Mosaic. The great customer service and loyalty to the community are critical to a well-rounded community. These local businesses show their support to community by sponsoring events, donating their services, and giving scholarships. In our world, communication is essential and constantly evolving. By linking a community together through their services and support, local service providers play an important role in the community and local economy.
Of particular importance is the deregulation of the telecommunications industry as mentioned in the act (“Implementation of the Telecommunications Act,” NTLA). This reflects a new thinking that service providers should not be limited by artificial and now antique regulatory categories but should be permitted to compete with each other in a robust marketplace that contains many diverse participants. Moreover the Act is evidence of governmental commitment to make sure that all citizens have access to advanced communication services at affordable prices through its “universal service” provisions even as competitive markets for the telecommunications industry expand. Prior to passage of this new Act, U.S. federal and state laws and a judicially established consent decree allowed some competition for certain services, most notably among long distance carriers. Universal service for basic telephony was a national objective, but one developed and shaped through federal and state regulations and case law (“Telecommunications Act of 1996,” Technology Law). The goal of universal service was referred to only in general terms in the Communications Act of 1934, the nation's basic telecommunications statute. The Telecommunications Act of 1996 among other things: (i) opens up competition by local telephone companies, long distance providers, and cable companies ...
In this case, We have found Steve’s Tire and Lube’s company to have strong competitive priorities with their friendly environment, honest an reliable work, good reputation in the small town, quality service are worth the price, variety of services and supplies at retail, good employee training at vocation school, and most importantly they have loyal and hard workers， thus store turnover is rare. The order qualifier is service variety, including good services about oil changes, tire rotation and balance, brake pad replacement, and service inspection. In addition, provide retail parts and supplies are also considerable for the customer. Comparison with the same type of store, Steve’s has good order winner than others. It is about offering high
services that cater to the customer’s unique needs. They offer both their commercial and residential
When it comes to service, facilities need to go above and beyond the ordinary to add value. For example, the facility needs to provide meals. Having various options and settings adds value.
I feel it’s important, maybe even my duty, to support local food outlets. Not only do they contributed to economic growth, but they provide healthy options for me and my family. Communities need to be a part of the process. If there is no community support, these business are likely to fail.
Rosenberg, Shaun. "10 Reasons Why Competition Is A Good Thing." Shaun Rosenberg. N.p., n.d. Web. 14 Jan. 2014.
they shop. This in turn allows them to purchase more which directly helps the business.
In a competitive environment where market is changing instantly, organizations are in a fix to design a strategy that could market their products enticing the consumers to buy their products and services. Market is the arena for business gladiators who fight out for maximum share and profitability and this is possible only through effective marketing strategy. Competing in present economy means finding ways to break out of commodity status to meet customers’ needs better than competing firms (Ferrell and Hartline, 2010). The intensity of competition has increased after the introduction of media and internet where the companies present their product in the best way through advertisements, product reviews, blog entries, etc. With the advancement in technological innovations, companies have found various ways of providing services to the consumers in a cheaper and effective way and this has resulted in communication revolution in late 1990’s as the cellular technology was unfold in most of the regions. Singtel Optus Pty Limited (Optus) is one such company that has evolved during this period as a leader in integrated communications and this paper is assumed to make an analysis of the company’s marketing strategy and its financial position in the market industry.
...es several groups were randomly selected to help get some insight into prospective customers. These groups consisted of a wide range of females ages ranging from 15-75. They were asked a variety of question. These questions consisted of what type of service they were typically use to and how that current services could possibly be improved. They were given information about our company and what we offer. We then asked what were some of their personal feelings about having our company come into their homes to provide them with service. They provided us with feedback that was pretty much already known to Crowning Glory nonetheless to our surprise there was feedback that made sense but had not been thought of.
We understand the importance of our missions and the trust our customers place in us. With this in mind, we strive to excel in every aspect of our business and approach every challenge with a determination to succeed.
Mujtaba, B., & Johnson, W. (2012). Case 5: Publix Super Markets--Achieving Customer Intimacy. Weinstein, A. Superior customer value: strategies for winning and retaining customers (3rd ed., pp. 269-286). Boca Raton, FL: CRC Press.
Although small businesses do not make a lot of major deals with large investors, most small businesses create profit revenue greater than large corporations. Small business creators are very brave considering only ten percent of small businesses survive. Unfortunately, some communities do not support local small businesses; they only support the large brand name and force small businesses to die out. Since small businesses will not have a name brand known around the world, many people from communities will not support them because they are not known on a national scale. “This, in turn will affect the local economy and drive capital out of their local economy. On average, for every one hundred dollars spent in an economy, if spent on a
My mobile phone network coverage allows me to make a call wherever I want, and the call is never cut off by the network. Independent surveys show that it has the best signal quality with excellent call clarity. The network covers 99 percent of the population, and it has installed more transmitters than any other digital network company. They guarantee that they work the best; in fact, they will even add a free minute of talk time if the call is ever lost. International and off-peak calls are the cheapest in the area. The company has been voted number 1 in customer satisfaction for 5 years in a row.
- It encourages job creation and local economic development through the support of small businesses in surrounding communities.
(1) efforts to improve the quality of their services, and (2) efforts to market themselves more effectively. Both service quality and services marketing have received considerable attention from researchers over the years and the application of these concepts in the service settings is therefore not surprising (Parasuraman et al., 1985; Rust and Oliver 1994; Zeithaml et al., 1990). One evidence of the importance of service quality and service