Molson Inc.

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Molson Inc.

The Firm

What started off as a small local brewery grew into a national symbol and a world-class Corporation. Since 1786, the Molson brewery withstood the test of time becoming North Americans oldest beer maker and an International symbol for Canada.

Our study is based on Molson Inc. whose founder John Molson opened his first brewery in Montreal, as seen here.

View of the birthplace of Molson’s brewery as it stands today on Notre Dame Street, Montreal.

Today with 3,650 employees and seven breweries across the country, Molson is one of Canada’s oldest consumer brand names and North America’s oldest beer brand. Molson also plays a major role in the sports industry. They own and operate the Molson center, Montreal’s sports and entertainment facility, as well as the Montreal Canadians hockey club, the most successful professional sports teams of all time who hold 24 Stanley Cups. Molson also has a 49.9 % partnership of Coors Canada and 24.95% of Molson USA, who distributes and fosters brands in the United States.

Molson is changing its views once again by having assembled a premiere management team with experience in the North American and international markets. The firm has four long-term goals.

1. Encourage shareholders to get closer to Molson employees by bringing together their values and economic Interests.

2. Operating more strategically.

3. Being more efficient by reducing cost and improving productivity.

4. Look for ways to grow both domestically, and internationally.

By adopting a strategy that gives shareholders value through brewing they are able

to reinvent themselves and build a long-term relationship with their shareholders. On June 23, 1998 Molson reacqui...

... middle of paper ...

...sion of its plants, which resulted in an increase in production and a greater number of employees. This required the communication of too much technical detail, where it would be impossible to interact without changing their business environment. The solution to this fourth revolutionary stage is to move towards more collaboration.

Phase 5: Collaboration

Bibliography:

Bibliography

Denison, Merrill. The Barley and The Stream. Toronto: McClelland & Stewart Limited,

1955.

Greiner, Larry E., “Evolution and Revolution as Organizations Grow.” Harvard Business

Review (May-June 1998): 3-11.

Woods Jr., Shirley E., The Molson Saga, 1763-1983. Canada: Avon Books of Canada.

1984.

Http://www.Molson.com

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