Mkt104 Outline

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Recommended: Developing Marketing Strategies

Student Name:Delia Alina Lapusneanu.................................................. Student No: B00699824.................................................................... Course Title: FUNDAMENTALS OF MARKTING ....................... Module Code/Title: MKT104( 10563).............................................. Lecturer: TATIANA PREDELINA................................................... Assignement Choose a tangible consumer product with which you are familiar and complete the following: a) Identify one speific consumer segment for this product b) Identify and discuss the characteristics of your chosen segment c)Show how the marketing mix reflet the characteristic of your chosen 1.INTRODUCTION 2. MAIN BODY - Definition …show more content…

According to Peter Doyle (2006) market segmentation means, in the most easy way, dividing market. Segmentation is defined as the process by which a large mass of customers are classified into segments with the same preferences with common needs and similar requirements of buyers ( businessdictioary.uk). Regarding Coca-Cola, the company addresses more people who have a very busy life and who need extra energy. In this category we include athletes, students, students, professionals, businessmen, people aged 15-35. But besides energy source that gives this drink carbonated, it has a pleasant taste that people enjoy it fully. Coke was brought to market in 1886 in the city of Atlanta, Georgia by Dr. John Pemberton and did not have air bubbles and began selling the soda fountains, and the slogan was "delicious and refreshing" (coca-colacompany.com, 2016) . According to Chong ( 2003) the most important part of the marketing mix is the end product that can be sold on the market at a good price, with a proper promotion. To define maketing theory, we should first of all understand the term marketing

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