Milky Lane Essay

533 Words2 Pages

INTRODUCTION

Herein is the research task on Milky Lane as a subsidiary of Famous Brands. The intention of this study is to inform the reader of the ways in which the Milky Lane concept has developed and changed under the new stewardship of Famous Brands. The study aims to provide an understanding of where Milky Lane has come from, where it is at the moment as well as where it intends to be in the future.
To create this understanding, various sources of information has been utilised and effort has been made to ensure that all the facts produced below are as accurate as possible. The research and information has been categorized in three sectors:
1. A background of the subsidiary.
2. An analysis of the internal and external environments.
3. Strategic plans and recommendations for future success of the subsidiary.
As this is a primary and secondary research task, the methods of data collection that I have used to complete this project are:
1. The Internet.
2. Famous Brands' annual reports.
3. Interviews and conversations conducted with members of …show more content…

Milky Lane attracts a broad consumer base and is continuously changing to cater for the population's needs. They are renowned as an ice cream distributor although of late, they have begun to offer healthy and savoury alternatives to those who wish to lay off the calories. Milky Lane was bought in conjunction with Juicy Lucy. The finances have been allocated toward marketing with the intention of re-invigorating the image of Milky Lane. Famous Brands did not change the products that South Africans know and love but did make significant changes. The first noticeable change that Milky Lane had under new management was that of the logo. A risk was taken to change from the commonly known red

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