Meta Tags and Meta Keywords
Meta Tags are thought to be the be all-end all of search engine rankings. This is not true. Meta Tags are a necessary, but not a sufficient condition for high rankings. Meta tags are designed to provide basic information to the search engine about the site.
Meta tags appear at the top of the HTML document within the <head></head> section of the document. In the following example, nine different types of Meta Tags are identified: Content-Type, Copyright, Resource-type, ObjectType, Author, Rating, Distribution, Description, and Keywords.
The two meta tags of primary interest to search engines are the “Description” and “Keywords” tags. These tags describe the contents and key words for the search engine.
<HTML>
<head>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<meta http-equiv="Copyright" content="1998, 1999 MotorCities.com, Inc.">
<meta name="Resource-type" content="Document">
<meta name="ObjectType" content="Journal">
<meta name="Author" content="Car Pictures .com Webmaster">
<meta name="Rating" content="General">
<meta name="Distribution" content="Global">
<meta name="Description" content="Gallery of car pictures, car videos, car sounds, car photos, car photographs, automobile pictures, automobile videos, automobile sounds, automobile photos, automobile photographs, auto pictures, auto videos, auto sounds, auto photos, auto photographs, pictures of cars.">
<meta name="Keywords" content="Gallery of car pictures, car videos, car sounds, car photos, car photographs, automobile pictures, automobile videos, automobile sounds, automobile photos, automobile photographs, auto pictures, auto videos, auto sounds, auto photos, auto photographs, pictures of cars, Porsche pictures, Ferrari pictures, Lamborghini pictures.">
<title>
Car Pictures .com -- Gallery of pictures (photos or photographs), video, sounds, wallpaper and specifications of all cars, motorcycles and all vehicles.
</title>
</HEAD>
Several excellent sources that detail the use of the Meta Tag are:
The Web Developer’s Virtual Library (http://wdvl.com/Authoring/HTML/Head/Meta/ )
Search Engine Watch (http://searchenginewatch.internet.com/webmasters/meta.html)
Internet Marketing Chapter 13: Driving Traffic to Your Site: Understanding and Using Search Engines for Search and Site Optimization.
Adding Keywords Using the META Tag
Maximum -800 characters.
Adding keywords simply requires editing the HTML code and adding the meta tags, as in the following example. The top of a web page source code on your site might look like:
<HTML>
<HEAD>
<TITLE>ACME Corporation Devices Information</TITLE>
</HEAD>
<BODY>
<H1>ACME Corporation Innovative Opening Devices Information</H1>
Create a META tag with the following information:
<META name="keywords" content="brochure">
TO ADD ADDITIONAL KEYWORDS
<META name="keywords" content="brochure, widget, wholesale">
The top of your HTML document would then look like:
<HTML>
<HEAD>
<TITLE>ACME Corporation Devices Information</TITLE>
<META name="keywords" content="brochure, widget, wholesale">
</HEAD>
<BODY>
<H1>ACME Corporation Innovative Devices Information</H1>
QUESTIONS AND ANSWERS ABOUT META KEYWORDS
Q) META keywords tag - should I use UPPERCASE, lowercase or a mixture, commas or spaces?
A) Use lowercase, separated by commas, with a space after the comma.
One of the first documented incidents of the sit-ins for the civil rights movement was on February 1, 1960 in Nashville, Tennessee. Four college African-Americans sat at a lunch counter and refused to leave. During this time, blacks were not allowed to sit at certain lunch counters that were reserved for white people. These black students sat at a white lunch counter and refused to leave. This sit-in was a direct challenge to southern tradition. Trained in non-violence, the students refused to fight back and later were arrested by Nashville police. The students were drawn to activist Jim Lossen and his workshops of non-violence. The non-violent workshops were training on how to practice non-violent protests. John Lewis, Angela Butler, and Diane Nash led students to the first lunch counter sit-in. Diane Nash said, "We were scared to death because we didn't know what was going to happen." For two weeks there were no incidences with violence. This all changed on February 27, 1960, when white people started to beat the students. Nashville police did nothing to protect the black students. The students remained true to their training in non-violence and refused to fight back. When the police vans arrived, more than eighty demonstrators were arrested and summarily charged for disorderly conduct. The demonstrators knew they would be arrested. So, they planned that as soon as the first wave of demonstrators was arrested, a second wave of demonstrators would take their place. If and when the second wave of demonstrators were arrested and removed, a third would take their place. The students planned for multiple waves of demonstrators.
One of the most violent protests of the Vietnam War took place in May of 1970 at Kent State University in Ohio. Protests were common across America during the war but this was by far the most violent. On May 4, l970 members of the Ohio National Guard fired into a crowd of Kent State University protesters, killing four and wounding nine of the Kent State students. The event triggered a nationwide student strike that caused many colleges and universities to shut down . This deeply divided the country politically and made ordinary citizens take notice of the protests that were taking place across the nation’s college campuses.
In inspiration of Rosa Park’s actions, many college students took a part of sit-ins for civil rights. “When students refused to leave,” they were denied service and “the police arrested and jailed them,” just like Rosa Parks. They needed to do more, so in 1960, the Student Nonviolent Coordinating Community (SNCC) formed. The SNCC would travel to bus stations to peacefully assemble in hopes to desegregate buses. Law enforcement treated them with brutality and denied them their “basic constitutional rights to free speech and peaceful assembly.” In 1963, King organized peaceful marches in Birmingham, but just like all other African American movements, whites responded with violence. The violence of the marches was so brutal, that it finally encouraged, “President John F. Kennedy to propose important civil rights legislation.” In order to push forward a civil rights legislation, “The March on Washington for Jobs and Freedom… in August 1963…” This eventually lead to a new civil rights
Students at the University of Missouri, specifically the Concerned Student 1950 activist group, began a resistance movement to remove the university’s president, Tim Wolfe. The university saw a rise in the number of racist incidents, but the president did not take any action. Some of the racist incidents include “a swastika, drawn in excrement” and the “screaming of racial insults, including the ‘N-word” at the head of the Missouri Students Association (“Missouri”). The students began protesting by standing in front of the president’s car at a parade, but when that didn’t garner a response they began to resist in more extreme methods. Jonathan Butler, a graduate student at the University of Missouri, went on a hunger strike, refusing to eat until the president, who took little action against the racist incidents, chose to resign. Hunger strikes, much like abortions, are a form of resistance that can be categorized by inward violence. After a week without food, Tim Wolfe resigned and Butler was able to end his hunger strike (Lowery). The students at Missouri were able to use resistance successfully to create a change in their university’s leadership. Not only did they succeed in changing the leadership, but they gained the attention of the entire nation. Their actions are causing citizens all around the country to think about existing
one of the most majestic cars created. Nick?s comments on the vehicle describe its luster, ?...and
The Free Speech Movement protested the ban of on campus political activities and speeches. Thousands of students became involved in this protest and together they displayed how much power there was in student activism. In the fall of 1964, the Regents of the university enforced a new ban that blocked students from holding political activities at Sproul Plaza on Bancroft and Telegraph. This was unsettling to them because the Bancroft Strip was a key location that students occupied when trying to reach out, raise funds and speak up for what they believed in. Previous policies suggested that student life outside of the university wouldn't be tampered or interfered with, so this was an outrage to the students of UC Berkeley. When the regents took time to revise and tweak the ban, students were still unhappy with the decision, so a sit in at Sproul Hall was organized and it lasted for nearly 10 hours.
Kiley, David. Driven: Inside BMW, the Most Admired Car Company in the World. Hoboken, NJ: John Wiley, 2004. Print.
want you to focus on is the name of the car and the price which are
Hot Rod Magazine. Hot Rod, 3 Oct. 2013. Web. The Web. The Web.
The rest of the photos also express the exclusive feeling of the several vehicle services, such as order the vehicles without reservation or in the back seat of luxury ride arrange the private meeting. Those photos shot in a fashion photography style, with professional models, make-up artists, and stylists, and various real-life locations. This set of advertisement perfect fits for their key customer segment, which is time, option and price, moreover those images show what kinds of services they are offered to customers who are willing to get the ride immediately or they want to hail the luxury ride in a lower
Register, R. (2013). The importance of metadata for E-content. EContent Quarterly, 1(1), 30-44. Retrieved from http://search.proquest.com/docview/1467943727?accountid=10043
Internet commerce is one of the fastest growing industries today. With the wide range of capabilities the web has it make it easier and cost efficient for businesses to make transactions with other businesses. One factor that allows businesses to find each other is search engines. Search engines are part of the reason the web is growing so rapidly.
3. Encyclopedia Brittanica Inc. "Automobile" The New Encyclopedia Brittanica: Macropedia 15th Edition 1990 (volume 1)
The gallery section for this website does not have many pictures. It is only divided in 2-3 sections. The first section is practice, the second one is qualifying, and the last one is race. It is not too attractive for a gallery designed for F1. Probably because it is official website which focus on the pictures of the race in general not specifically on each team. Formula1 is not too attractive in color. It has the important news first than the other websites, such as press conference. It has no advertisement which makes it look more comfortable for users. Advertisements just make people annoyed so this is another good point from the website.
With today’s society being the new age of social media, Mercedes Benz has now reached a new high demographically. Websites such as Facebook, YouTube, twitter, and Instagram has jumped on the advertisement bandwagon. Mercedes Benz is now connecting with amazon also to create a whole new experience for the future. Their strategy is to aim for younger buyers through social and digital media influences. Its prestige and revolutionary approach is an example of how their marketing strategy has been very successful. The technology, safety, performance, and interior set its brand far away from other vehicles. Dating back to 1886 Mercedes Benz has a history of making history. Its motor trend has expanded from several different classes and the consumers love them all. These vehicles were designed to be very distinguished with high quality all across the