Menu Analysis Paper

715 Words2 Pages

McDonalds, a limited service restaurant whose staple menu items are hamburgers and fries intends to offer a Turkey burger option in response to the consumer’s desire for healthier menu options. This may lead the way for future Vegan menu options. This new option will follow the procedures already in operation. Cycle Time Cycle time is the amount of time needed from the initiation of the concept to the completion of the project where new item is implemented into the menu. Initially, the concept is reviewed. From the initial review of the concept, a plan is made, and brainstorming sessions happen to determine the profitability of the concept and the timeline associated with rolling out the new product. Internal testing is completed where a test team simulates all situations that can occur during the preparation and service of the new menu. It is during this process that training manuals and …show more content…

McDonalds has been operating well under their current production methods. Their methods work well with the and should only experience bottle necks in the area of cooking time for the turkey patties (How, 2014). The other elements needed to prepare a turkey burger are readily available and can be prepared at the beginning of each …show more content…

Today, the company intends to implement a Turkey burger option to appeal to the desires of the more health conscious consumer. The timeframe for the rollout of this new menu item is set to be 12 months as McDonalds already uses a time-tested implementation strategy. Because the new product is very similar to the company’s staple menu item, the equipment and procedures are already in place. McDonalds will simply add a new choice of meat to its menu and update its register system and advertising to reflect the

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