INTRODUCTION MEDIA’s Importance The word media comes from the word medium which signifies mode or carrier. Media primarily aims at addressing and addressing a large group of target audience. This word was initially used with respect to books and newspapers, mainly the print media. Over the years due to advancement of technology, media now covers many mediums such as television, movies, radio and the internet. The media’s role in this society is fundamentally a function of how this society chooses to use the media. In the present world due to the thirst of knowledge media has become a necessity in one’s life. Media nowadays plays a very crucial role in creating and shapping of the general public. Today media acts as a watchdog to protect public interests against malpractices and create public awareness. It can be called the sword arm of Democracy. In today’s date the life of a common man life a living hell due to many politicians misusing their positions, an evil network of mafia and crime syndicate, and the money paid as tax by the same common man is being siphoned out for the personal gain of few …show more content…
Media is considered as "mirror" of the modern society and it is the media which shapes our lives. The purpose of the media is to inform people about current, new affairs and to tell about the latest gossip and fashion. It tells about the people who are geographically divided. From decades media has been an integral part of human civilization. From the days of Vedas and Upanishads to edicts of kings and emperors like Chandragupta, Asoka to the medieval Indian mass gatherings to the modern day’s audio video and print media, media has always taken a pivotal role in shaping our society. During the days of freedom struggle newspapers like Tilak’s Maratha, Mahatmaji’s young India acted as a platform to place the demands of common Indian and to express solitude with freedom
The impact of mass media within the contemporary society is a process that can neither be underestimated nor presumed. The exposure to media and its subsequent influence on the life of human beings is evident in every sphere of their lives. The invention of the first printing machine to the latest discovery of mobile gadgets is proof of how this industry as revolutionized over time. In Canada, the media are solely responsible for mirroring the happenings and undertakings of its citizens. People are able to keep themselves informed on current trends, breaking news or even new discoveries through the media. At the same time, individuals also get to learn how other cities are progressing in terms of economy. There have been a lot of positive and negative impacts of the mass media within virtually all societies. This paper is a brief essay that
First, the role of the media is to represent the public and intervene between the public and the government. The media is a mirror, which re...
Media plays a key role in American society, it shapes, manipulates, and influences us as individuals. Media can come in all forms such as the Internet, things we read, see, and hear. Media can have good effects and bad effects but it seems like media has been taking over recently. We see media everywhere, on our cellphones, in the news, even just listening to the radio. The media influences us as individuals and we respond to it in different ways.
It is quite often oblivious to all of us, the effect that media has on us. However, where ever we look the effects of media have altered the coarse of living. The clothes we wear, the sports we play, the music we listen to and our political opinions, are all aspects that are influenced by the media.
Media has a very long history. The first method of communication was developed by the Roman Catholic Church, and this system made it so that messages could be transmitted all throughout Europe. The first forms of writing first came about in the Middle East at around 3500 B.C. (Hanson). These writings were obviously very simple, but throughout time, they evolved to be much more complex. Paper was eventually invented, and later, books could be written, although they were not able to be distributed very easily. Many forms of communication started to be developed during the 19th century. Due to the invention of the printing press and the increasing literacy rates, books, new...
Media is the most powerful sector of an economy. It is a tool to maintain a balanced society which is characterized by well informed people, effective democracy and social justice. In fact, media has unparallel influence on all aspects of human life in modern times.
The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements, rapid social change, technological innovation, rising personal income and standard of living and the decline of some traditional forms of control and authority.
Everyday we encounter the media in some form. It could be waking up to the sound of the radio, or passing billboards in the streets or simply just watching television. They are a lot of different forms of media, for example, verbal or written media, visual media and aural media. Examples of media would include newspapers, magazines, film, radio, television, billboard advertisements as well as the internet. Media studies came about because of the developments in mass communication and it provokes the generation of exigent questions about what we think we know as well how we came about knowing it. There are always changes in the media and the term “media” refers to the many ways of physically forming meanings as well and carrying them. The term “media studies” on the other hand, means different courses priorities different media; different theories and different learning outcomes (Bazalgette, 2000).
Mass media includes TV, radio, cinema, newspapers, magazines and technology such as the internet and e-mail. The media is a source used to inform and entertain the public. Media carries information, ideas, thoughts and opinions out to the public. The force media reveals gives a huge impact on influencing people’s lives. The media can be equally positive and negative in terms of the views it has on women, as well as an influential means for education and socialization. Even though the media enhances women issues, it also gives negative impact, illustrating violence against women through pornography and descriptions of women as a female bo...
Unquestionably the media being newspapers, internet, radio and television, influence society. They can affect, have affected and will continue to affect the progression of life in this nation and around the world, as electronic technology continues to be the chosen mode of communication for a whole generation, offering direct, often anonymous influential information.
The power of the mass media has once become so powerful that its undoubtedly significant role in the world today stays beyond any questions. It is so strong that even politics uses it as a means of governing in any country around the world. The mass media has not only political meaning but also it conveys wide knowledge concerning all possible aspects of human beings’ lives and, what is utterly true, influences on people’s points of view and their attitude to the surrounding environment. It is completely agreeable about what kind of virtues the mass media is supposed to accent. Nevertheless, it is not frequent at all that the media provides societies with such a content, which is doubtful in terms of the role consigned to it. Presenting violence and intolerance as well as shaping and manipulating public are only a few examples of how the role of mass media is misunderstood by those who define themselves as leading media makers.
The media is everywhere and takes up a great deal of people’s everyday lives. People depend on the media to provide them with information that would otherwise be hard to get. The people of society also use the media to communicate with friends, family, and people from all around the world. Also, the media serves as a means for entertainment. Businesses use the media as a way to advertise their products. The media affects society in many different ways; such as, businesses use the media to promote their products, the media effects communication, and the media affects body image and behavior of people in society.
Media technologies are becoming an important aspect of today’s society. Each and every day, people interact with media of many different forms. Media is commonly defined as being a channel of communication. Radio, newspapers, and television are all examples of media. It is impossible to assume that media is made up of completely unbiased information and that the media companies do not impose their own control upon the information being supplied to media users. Since many people use media very frequently, it is obvious to assume that it has affects on people. According to the text book Media Now, "media effects are changes in knowledge, attitude, or behavior that result from exposure to the mass media," (386). This leaves us with many unanswered questions about media and its influences. This paper will look at how the effects of media are determined and explore the main affects on today’s society - violence, prejudice, and sexual behavior.
There are numbered of news channels that have maximum coverage throughout the country. Media contribute a lot to develop public knowledge but even after years of success, media could not alter public’s attitude towards issues. Media should discourage smoothly such attitude of public. Demonstrations and protests are good to increase pressure towards the solution of any problem, but there should be a proper way to express which should result oriented.
The Role of Media in the Society Media has always played a huge role in our society. For a long time media is one of the methods of controlling people and leisure. In In ancient times when there was no newspapers and television, people used literature as a source of information, some books like "the Iliad", and different stories about great kings, shows those people the information about them, and how they are used. Nowadays, media is one of the main parts of our lives and our society, because we use word media, to combine all. sources of information to be used.