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Gender discrimination has contributed to inequality in the media’s coverage and representation of women in sport
A comparative study of the media representation of women in sports against men in sports
The lack of coverage for women's sports on TV
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This study intends to illustrate what kind of progression has taken place in regards to media coverage of female athletes competing in the Olympic games during 2012 and the most recent summer games of 2016. Gender inequality is not only present under socio-cultural terms but also in the sport institution. Females have faced many forms of barriers since the start of the Olympics in 1896 when they were not even allowed to participate. This entry barrier was removed in the 1900, however even then females were only allowed to participate in sports that matched the public’s perception of “femininity” as sports were professed “masculine” (Markula,2009). A slight change of this perception has been occurring over the years as the International Olympics Committee introduced more opportunities for females to participate in a number of sports instead of just Tennis and Golf in 1900. 2012 was a notable year for the Olympics as there was a presence of a female athlete in each delegate for the first time ever. Additionally, team USA, the team with the highest number of medals in 2012, was comprised of 292 female competitors which broke a record for the number of female participants competing for the USA and the largest number of females competing for any nation in the Olympic history. Moreover, female medalists outnumbered male medalists, thus this trend of female success may lead to a positive assumption of more coverage devoted to females with a similarity in the linguistics used to report the success of male athletes. However, although 45% of the competing athletes in 2016 were females, the public has been very critical about the coverage, the increase of coverage with the success of the female athletes has shined a light on how they are pre... ... middle of paper ... ... the media coverage. How females are represented through broadcast, print and/or online media can shape the public opinion of the viewers. Thus, framing what is said or written to the audiences may reflect the journalist’s or commentator’s shared public perception of females within the sport institution. This will indicate why females are being represented the way they are in relation to theories previously provided by scholars. In other words, how females are represented in the Olympics may just be a reflection of general societal perception, that may or may not be in favor of, gender equity, the underlying issue of coverage concerning females in general sport and events such as the Olympics. In addition, interviews with female and male sports journalists working in the UK will be done. If possible interviews with female athletes will add value to the research.
Title IX was passed in 1972 and according to the Women’s Sports Foundation, as of 2011, women make up 38-42 percent of all sport and physical activity participants. Yet, research shows that women receive only 6-8 percent of the total sports coverage. A double standard is defined as a set of principles that allows greater freedom to one person or group than to another. (dictionary.com) In athletics, women are judged more on their appearances and their non-sport related activities, than their male counterparts who are judged primarily on their skills and performances. Female athletes are scrutinized based on their appearances more than their skills and athletic performances in the media.
Billings, A., Angelini, R. & Duke, A.. Gendered profiles of Olympic History: Sportscaster Dialogue at the 2008 Beijing Olympics. Journal of Broadcasting & Electronic Media,2010. Volume 54, Issue 1, p. 23.
In 1970 only 1 in 27 girls participated in high school sports, today that ratio is 1 in 3. Sports are a very important part of the American society. Within sports heroes are made, goals are set and dreams are lived. The media makes all these things possible by creating publicity for the rising stars of today. Within society today, the media has downplayed the role of the woman within sports. When the American people think of women in sports, they think of ice skating, field hockey and diving. People don’t recognize that women have the potential to play any sport that a Man can play, with equal skill, if not better.
It goes without saying that a person's gender, racial and social origins influence their participation in sports. Particular races and genders often dominate certain sports. African Americans, for example, tend to dominate football and basketball, while Caucasians tend to dominate ice hockey. The same holds true for gender as well. Football is an entirely male dominated sport, while horseback riding, gymnastics and figure skating are much more female oriented. How and why did these divisions come about? Determining the origin of gender goes beyond the scope of this paper, however one can speculate about how gender classifications and stereotypes affect one's role in the sports arena.
Therefore, the women participating in such arduous sports breaks the normative ideas of what it means to be a women and what activities she can participate in. In contrast, for those women who do carry on tasks that are typically seen as masculine, are valued less, have less recognition, and their prestige and income tend to decline compared to their male counterparts (Johnson, 1997). Interestingly, when one types “soccer team” on google, the first thing to show up is the Unites States Men’s National Soccer Team. One has to explicitly type “women” in front of soccer. This shows the lack of acknowledgement of the women’s soccer team compared to their male counterparts. If the men’s soccer team is credited significantly more than the women’s soccer team, then the male representation is made more palpable in media with a greater screen time, thus bolstering their reputation and popularity and resulting in increase in pay from the soccer
The paper takes a keen look at the entire perspective of media coverage and its corresponding effect on the participation of girls in sports activities. Media forums have always been instrumental in preparing a platform for the activities of the society. With regard to sports, it has often been perceived as a preserve of males. Therefore, supporting programs in television and other forms of media have always featured males. Hence, females have been left out.
It is more common to see men’s football or baseball games on TV rather than seeing women’s games. In fact, Desbordes explains, “in the world’s major sports such as soccer, NFL, basketball, baseball, gulf, rugby and cricket, it is men’s code that has mass exposure and indeed un many cases there are no professional leagues for women,” which is a proof that American society, in general, does not fully appreciate female athletes and underestimate their capacity (1). Also, spectatorship is more expected in male games rather than in women ones and therefore gains are expected to be higher for business when they sponsor men athletes. In “Women See Lack of Respect, Parity in Sports Coverage” Gibbons explains that the “lack of strength” as well as the prejudice of female athletes’ poor performance contribute to the idea that their events are not worthy (3). Nevertheless, women can be as capable as men of achieving great results in their sports. One of the examples are the Williams sisters, both professional tennis players who have showed an excellent condition and technique at this sport rising the standards for other players. Certainly, the belief of men superiority at sports persists in American society and it is discouraging prospective female
In sporting activity participation and televised sports, there is a noticeable difference between male and female interest and involvement. In the article Center of Attention: The Gender of Sports Media Michael A. Messner discusses the issues that involve all aspects of sports strictly being a man’s affair. Messner expresses ideas that men are not only the forefront of sports participation, but sports media as well. A point is made in the article about the leaders in sports being those who are the most aggressive. This point is the reasoning behind why men are the superior figures in sports. The aggressiveness of men causes there to be more interest into male sporting activity which makes men a dominant figure in sports.
As it becomes increasingly acceptable for women to be athletic in American culture, a new question arises: in which sports should women be allowed to participate? From a physiological standpoint, it has been scientifically proven that female bodies do not differ significantly enough from male bodies to prevent them from participation in any "male" sports. This division between "male" and "female" sports clearly stems from age-old, socially constructed norms of femininity and masculinity. When women attempt to challenge these societal molds by participating in sports that are traditionally male, the intricate web of norms is disrupted. Like many other instances where traditional social constructions are tinkered with, individuals and communities are forced to reevaluate how they think about and categorize their surroundings. I would argue that women's participation in athletics, especially in non-traditional sports, is instrumental in breaking down stereotypes and social confines that have plagued women for centuries
Media plays a large role in affecting peoples thinking, opinions, ideas, etc. In essence media can shape our thinking into negative views and perspectives that are typically not true. Sometimes the media plays as a puppet master to society. Specifically, the inequity of the gender roles within sports causes for a stir in commotion that calls for some attention. In doing so the inadequate misuse of media towards women in sports causes low exposure, amongst many other things. On the other hand their male counterparts are on the other end of the success spectrum. Because of this noticeable difference, it is vital that action is taken place to level out equality within sports. Due to the power of media, it is believed that a change in media coverage
Within todays sporting community, certain aspects of sport and its practices promote and construct ideas that sport in general is a male dominated. Sports media often provides an unequal representation of genders. Women athletes are regularly perceived as mediocre in comparison to their male equivalents (Lenskyj, 1998). Achievement in sport is generally established through displays of strength, speed and endurance, men usually set the standards in these areas, consequently woman rarely reach the level set by top male athletes. Due to this, the media significantly shows bias towards male sports while we are ill-informed about the achievements in the female sporting community. On the occasion that a female athlete does make some form of an appearance in the media, images and videos used will usually portray the female in sexually objectified ways (Daniels & Wartena, 2011). This depiction of female athletes can cause males to take focus solely on the sexual assets of the athlete in preference to to their sporting abilities (Daniels & Wartena, 2011). Sexualisation of sportswoman in the media is a prevalent issue in today’s society, it can cause physical, social and mental problems among women of all ages (Lenskyj, 1998).
Krane, V. (2001). We can be athletic and feminine, but do we want to? Challenging hegemonic femininity in women's sport. Quest, 53,115-133.
Most people watch some form of sports, whether it be the Olympics or the highlights on ESPN. The NBA and NHL playoffs are underway and theyit seems to be the only news on ESPN. There is almost no coverage of the WNBA playoffs or any female athletics. Tennis isone of the only big sports on ESPN for women. While during the Olympics the coverage seems to be non-stop and close to equal. Women’s participation in sport is at an all-time high and has almost become equal with men’s, however,. sSports media does notfails to show this equality and skews the way we look at these athletes. Through the disciplines of sociology and gender studies, it can be seen that despite the many gains of women in sports since the enactment of Title IX, “traditional” notions of masculinity and femininity still dominate media coverage of males and females in sports, which is observed in Olympic programming and sports news broadcasts.
...age of female sports. News and the press coverage and broadcast of male’s sports substantially more than females. This is an issue because women in sports work and dedicate themselves equally as much, but receive less than 10% of coverage. Granted, women make up only 2/5 of athletes, but the coverage is far more uneven than the number of athletes. Women’s sports receive the shorter broadcast on television, magazines, and newspapers. Secondly, when female athletes do receive coverage, there is more focus on the appearance of the athletes rather than their dedication to, or skill in, the sport. Athletes not considered attractive by the majority population are ignored and forgotten by the media. The media should be more even in their coverage between male and female athlete’s, and cover women based on skill and effort, as opposed to their level of attractiveness.
Whether its baseball, basketball, soccer, hockey, or tennis, sports is seen all over the world as a representation of one’s pride for their city, country, and even continent. Sports is something that is valued world-wide which has the ability to bring communities together and create different meanings, beliefs and practices between individuals. Although many people may perceive sports to have a significant meaning within our lives, it can also have the ability to separate people through gender inequalities which can also be represented negatively throughout the media. This essay will attempt to prove how gender is constructed in the sports culture while focusing on female athletes and their acceptance in today’s society.