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Influence of media on public perception
The influence the media has on society
Media's influence on society
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Who owns media, who owns what we watch, and how much of what we hear is true? These questions are valid questions we should be asking but fail to ask. Is our media this whole big monopoly that only a few individuals have a hand and say on. This is a topic that very few people have knowledge of and majority of the population is uneducated on. Us, as human beings have every right to know what is going on within our media and be able to handpick what we want to listen to and watch. However, in reality we are being force fed and have been censored on the content we once thought was “freedom of the press” In my paper, I will discuss and give examples of reasons why the media corporations have blinded and cheated us in so many unethical ways that people are still oblivious to see. Before we start with examples we have to clearly start from the roots of these corporations showing what they own and why it is important to know what these corporations have a hold of. In my paper I will be discussing the 6 major corporations from 2011 and how they have impacted our lives. The 6 big media giants that have become a household name are GE, News-Corp, Disney, Viacom, Time Warner and CBS. Lets start from the beginning, media started way before it was considered media. Media started off from the first story ever told. Media has been around for centuries beyond our knowledge. Media can be described and explained in different ways. Media in my explanation is the use of mass communication through vast mediums, such as posters, books, radios, televisions, etc. In a simple way the way media works is you have someone feeding information and knowledge, which is passed on from one person to another through these mediums, as in news anchors broadcasti... ... middle of paper ... ...media is bad, however you have to take in context that media isn’t the same as it was a decade ago. Many of these media moguls are just playing and running media that other companies are bribing them or what their executives are politically for. Bibliography • Ashley Lutz, . N.p.. Web. 2 Dec 2013. . • Michael, . N.p.. Web. 2 Dec 2013. . • Mujtaba, . "MASS MEDIA AND ITS INFLUENCE ON SOCIETY ." . N.p., 28 january 2011. Web. 2 Dec 2013. • "Who Owns The Media?." . N.p.. Web. 2 Dec 2013.
Michael Parenti (2002) declares media in the United States is no longer “free, independent, neutral and objective.” (p. 60). Throughout his statement, Parenti expresses that media is controlled by large corporations, leaving smaller conglomerates unable to compete. The Telecommunications Act, passed in 1996, restricted “a single company to own television stations serving more than one-third of the U.S. public,” but is now overruled by greater corporations. (p. 61). In his opinion, Parenti reveals that media owners do not allow the publishing of stories that are not beneficial and advantageous. Parenti supports his argument very thoroughly by stating how the plutocracy takes control over media in multiple ways: television, magazines, news/radio broadcasting, and other sources.
Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and internationally. The aim of these companies is to generate revenue and in order to do this they create and air shows that cater to popular demand. In doing so, they sometimes compromise on the quality of their content. This is where public broadcasters come into perspective.
Concentration of media ownership is very recurrently seen as a problem of modern-day media and the public. When media ownership is concentrated in either of the ways cited above, unexpected consequences could result such as commercially motivated, a situation where mass-market media is principally loyal to the sponsors. In my opinion, I think it is imperative to elaborate upon the problem of media consolidation and its upshot on miscellany of information reaching a particular market. Critics have raised the issue as to whether monopolistic or oligopolistic control of the media market can entirely be responsible and dependable serving the interest of the society.
One of the fundamental roles of the media in a liberal democracy is to critically scrutinise governmental affairs: that is to act as a watchdog of government to ensure that the government can be held accountable by the public. However, the systematic deregulation of media systems worldwide is diminishing the ability of citizens to meaningfully participate in policymaking process governing the media (McChesney, 2003, p. 126). The relaxation of ownership rules and control, has resulted in a move away from diversity of production to a situation where media ownership is becoming increasing concentrated by just a few predominantly western global conglomerates (M...
Media ownership matters because the media is a powerful tool that can be used to influence a whole society. When the media is in the hands of five companies, it becomes dangerous because they essentially control what we see in television, in the newspaper, on the streets, etc. Right now, the media is dominated by five companies: Time Warner, Walt Disney Company, Viacom, News Corporation, and Bertelsmann AG. These five conglomerates own various companies in different industries. Media conglomerates are companies that companies in various forms of mass media. For example, Walt Disney Company owns Pixar Animation Studios, Walt Disney Pictures, Hollywood Records, five stations on ESPN Radio, Disney on Ice, Marvel Entertainment, ABC Television Network, ABC News, ABC Sports, Disney Channel, ESPN, ABC Family, Disneyland resorts in multiple countries, and much more. Time Warner owns Warner Bros. Pictures, the CW Television Network, HBO,
The word media originates from Latin which is derived from the word medium, signifying mode or carrier. The word was first used in respect of books and newspapers for example print media and with the advancement of technology, media now encompasses television, movies, radio and internet, but why is media important. In today’s world, media becomes as essential as our daily needs. Media of today is playing a significate role in creating and shaping of public opinion and strengthening or weakening today’s society but some media programs have turned to more entertainment then information such as the news show The Project which I will be discussing further is more of a comedic show then news.
Media is the most powerful sector of an economy. It is a tool to maintain a balanced society which is characterized by well informed people, effective democracy and social justice. In fact, media has unparallel influence on all aspects of human life in modern times.
There are many contradictory arguments about cross-media ownership. Some people said it is an effective way to manage media company. Also, some people argue that a media company can offer high quality information and product since they have broad network and huge capital. This information and product cannot be made with small capital. However, there are concerns that media concentration affects our society negatively.
Mass media includes TV, radio, cinema, newspapers, magazines and technology such as the internet and e-mail. The media is a source used to inform and entertain the public. Media carries information, ideas, thoughts and opinions out to the public. The force media reveals gives a huge impact on influencing people’s lives. The media can be equally positive and negative in terms of the views it has on women, as well as an influential means for education and socialization. Even though the media enhances women issues, it also gives negative impact, illustrating violence against women through pornography and descriptions of women as a female bo...
Unquestionably the media being newspapers, internet, radio and television, influence society. They can affect, have affected and will continue to affect the progression of life in this nation and around the world, as electronic technology continues to be the chosen mode of communication for a whole generation, offering direct, often anonymous influential information.
The power of the mass media has once become so powerful that its undoubtedly significant role in the world today stays beyond any questions. It is so strong that even politics uses it as a means of governing in any country around the world. The mass media has not only political meaning but also it conveys wide knowledge concerning all possible aspects of human beings’ lives and, what is utterly true, influences on people’s points of view and their attitude to the surrounding environment. It is completely agreeable about what kind of virtues the mass media is supposed to accent. Nevertheless, it is not frequent at all that the media provides societies with such a content, which is doubtful in terms of the role consigned to it. Presenting violence and intolerance as well as shaping and manipulating public are only a few examples of how the role of mass media is misunderstood by those who define themselves as leading media makers.
What is media? Based on Oxford dictionary, media refers to the mass communication. This is mean that media is something that is used for communication. There are two types of media which is printed media and electronic media. Before this, people always look up to the printed media if they want to get the information. However, today people are mostly will choose the electronic media as their tools for getting information. This is due to the fact that we are living in the technology era.
Throughout the previous years, the effect of mass media has produced exponentially with the innovation of technology. Initially there were books, tabloids, journals, photography, movies, broadcast, TV, New Media of the Internet, and now mass media. Nowadays, each individual are most depended on the news media and gossips to preserve their lives moving within everyday accomplishments. We trust the mass media for the existing newscast and evidences concerning anything that is significant and what we must be conscious of. We rely on the media as a consultant for gossip, info, and amusement. The amount of authority varies on the obtainability of media. All of the customary mass media partake excessive impact throughout our existence. For example the 20th century port...
The media though is a really good thing. It helps us relay messages back and forth. It is a very good source of communication. It informs people of what is happening in our community and throughout the world. The media can also be a very bad thing however. It is sometimes used against people. It can relay a different message than what is being shown. It can make people seem like really bad people when they are really are just regular nice people.
Media technologies are becoming an important aspect of today’s society. Each and every day, people interact with media of many different forms. Media is commonly defined as being a channel of communication. Radio, newspapers, and television are all examples of media. It is impossible to assume that media is made up of completely unbiased information and that the media companies do not impose their own control upon the information being supplied to media users. Since many people use media very frequently, it is obvious to assume that it has affects on people. According to the text book Media Now, "media effects are changes in knowledge, attitude, or behavior that result from exposure to the mass media," (386). This leaves us with many unanswered questions about media and its influences. This paper will look at how the effects of media are determined and explore the main affects on today’s society - violence, prejudice, and sexual behavior.