Media Analysis Of Nestle

2543 Words6 Pages
bulb-icon

Recommended: Media influence on consumer behaviour

1. Nestle's target audience for this campaign is young adult; basically is 20-40 age range. Based on the "Twinkle twinkle little star" commercial, it makes young adult recalls back to their childhood, and what Nestle has brought to them in their life. By using emotional appeal to attract young adult for reinforcing their brand position in the market. Besides that, Nestle utilizes crowdsourcing campaign as another approach in its 100th anniversary. It is obvious that they are targeting Internet users, which commonly are young adult. By running a contest to attract consumers to share their stories in Nestle's microsite, Nestles has successfully made target audience participated in it and through this method to have a well interactive with them. …show more content…

Firstly, social implications of media convergence can be utilized for diverse genres of technology from news, sport and entertainment to say a few. The news corporations are exploiting and taking full advantage of new technology. They fully utilize Internet services, such as Twitter and Facebook, updating regularly for breaking news. This is so consumers can read this wherever they are. Beside, in term of society especially, media convergence causes the discontinuity of audiences for news. Nowadays, people talk about not having enough time to everything they want in a day or accomplishing more than one thing at one time. Media Convergence leads the media into a more intuitive and audience participation. In addition, greater audience engagement can help to enhance the way people experience the media. Moreover, with the interactive World Wide Web, audiences are able to download and share music, video, photo via social networking and become media …show more content…

They want their scenes feel authentic. They don't want the usual "staged" commercial but "a real human story". Nestle intentionally brings target audience back to the childhood to emphasize Nestle has been accompanying them during their childhood until now. Nestle utilizes the lullaby, Twinkle, Twinkle, Little Star to play all through the commercial, and in the end of it, ends with a voice-over: "100 years of being by your side. 100 years of memories held closest to the heart." Nestle uses emotional appeal in advertisement to "communicate" the customers' deepest memories in

Show More
Related

  • Six Flags Commercial Essay

    926 Words  | 2 Pages

    Nabisco, the company that produces Oreo Cookies, has always been known for outstanding commercials. Yet this “Oreo Cookie” commercial is perhaps the most remarkable. First, she twists the cookie apart and then, this cute little girl with her hair in pigtails proceeds to dunk the cookie in a tall glass of milk, submerging her entire hand. The camera then shifts to show the child’s grandfather eating the cookie in the same manner. This advertisement aims at leading audiences to reminisce of the simple pleasures of their childhood, like enjoying a cookie. While doing so, the advertisers have created a memorable commercial.

    Read More

  • Advil Anthem Rhetorical Devices

    724 Words  | 2 Pages

    This commercial has an upbeat feel to it while simultaneously advertising its product effectively. The commercial tries to cover a wide range of audiences. It tries on emotional levels to connect with multiple individual and does a very good job in portraying examples in their situation. This commercial definitely advertises its product effectively. It was timed well, and it used quality examples of rhetorical analysis throughout the entire

    Read More

  • A Rhetorical Analysis Of A Commercial Essay

    638 Words  | 2 Pages

    In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types

    Read More

  • Analysis Of Debbie Oatmeal Creme Pies

    739 Words  | 2 Pages

    The advertisement targets adults who want a sweet and delicious snack for their families. The producers of the ad knew that parents would buy this product to keep their little ones happy. It also targets children who have a sweet tooth and will ask their

    Read More

  • Advertising Analysis

    1327 Words  | 3 Pages

    The makers of this commercial intended the audience to be teenagers and young adults. The values used were sex appeal (of one of the...

    Read More

  • Got Milk?

    876 Words  | 2 Pages

    In the fast paced world of today, advertisers have to keep up with the times. One of the best ways they do this is through the Got Milk ads. Milk is a part of everyday life and the advertisers for Milk show this through modern tactics and popular celebrities. By putting familiar faces on magazine ads and using interesting T.V. commercials, companies sell their products. The ways in which they sell the products is not by just stating that their product is good, they appeal to the human emotions, ethics and most of all what is logical. There are many ad campaigns out there that strongly target one area, such as your emotions, but the Got Milk advertisers campaign has all three of these factors.

    Read More

  • Childhood Obesity: Fast Food Companies Are To Blame

    904 Words  | 2 Pages

    Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...

    Read More

  • Rhetorical Analysis Of Coca Cola

    1526 Words  | 4 Pages

    Pathos, being the strategy most strongly used in this commercial, connects with the feelings of the audience. By featuring the commercial atop a green hill with a diverse group of people, Coca-Cola is showing that people of different cultures can come together in harmony, which aforementioned, was what people were looking for at this period in history. Not only the thought of harmony among groups of people, but the song that they sing together melodiously. When the commercial begins we see a young blonde woman begin the song, then she is joined by the rest of the crowd in singing, “I’d like to buy the world a home and furnish it with love…” along with other verses describing animals and pleasantries that would accompany them in furnishing this home. When we think of home, we think of a place where we can be loved and cared for, a place that is peaceful and pleasant (or this is what most people hope for), which is exactly what Coke describes to us as we watch enchanted by the beautiful voices of the people. Coca-Cola connects with us by evoking emotions of belongingness, love, peace and harmony amongst our fellow friends and people. This form of pathos is what really hooks the

    Read More

  • Alcohol Consumption in College

    3550 Words  | 8 Pages

    For years, the population has been exposed to different forms of media. Newspapers, magazines, television, films, radio, and more recently the Internet are ways of promoting ideas, spreading news, and advertising products.

    Read More

  • Nestle Case Study

    1382 Words  | 3 Pages

    The transnational corporation Nestle Company founded in 1886 based in Vevey, Switzerland, sells its products in 189 countries and has manufacturing plants in 89 countries around the world, boasting an unmatched geographic presence. The company started off as an alternative to breastmilk and initially looked into other countries for an increase in global opportunities. It founded its first out of country offices in London in 1868, and due to the small size and inability of Switzerland to compensate growth manufacturing plants were built in both Britain and the United states in the late nineteenth century. A large portion of Nestlé’s globalization came in the 1900s which was when it first moved into the chocolate business after

    Read More

  • Nestle

    570 Words  | 2 Pages

    6.     Nestle focused more on customization instead of the then resounding and domineering globalization. They believed in customizing a product to suit a local niche one market at a time. That way new product failure rate remained minimal and New product Development grew significantly. This process is referred to as local adaptation by the writer.

    Read More

  • The Globalization of Nestle

    1613 Words  | 4 Pages

    Globalization is the dominant force by which the world has become interconnected significantly as a result of extremely increased trade and decreased cultural differences. Globalization has made crucial changes in the production and trade of goods and services. The giant companies are now multinational corporations with subsidiaries in many countries. They are no longer national firms with their operations limited to the boundary of just one country. Such companies’ growth and operations are not constrained by any geographical, economical or cultural boundary. One of these multinational corporations is “Nestle”; that has gained world-class recognition in recent times. Nestle has made significant use of globalization in the last decade in the following manner-

    Read More

  • Burger King

    663 Words  | 2 Pages

    The way the commercial is played out in a very basic way to lure viewers in to try the product. It simply started by creating a scene which portrayed lots of unusual actions such as talking chickens and french fries sitting on stairs. And lastly by showing the product and talking about the item, that last part creates lots of scenes in the viewer’s imagination. Scenes including: the viewer eating the item, buying the item and tasting the item. Overall the commercial is very persuasive with its techniques in displaying the cheap, tasty food.

    Read More

  • Marketing Strategy

    1310 Words  | 3 Pages

    Nestle and other breakfasts Cereal Company’s all too often sacrifice potential segments of the market to target one specific group, in many cases; small families and children. The front page of the Nestle website features a banner stating “Click to learn more about the new recipes of your kids favorite breakfast cereals” (Nestle). It is understandable therefore why as the RIAS Presentation suggests over 50’s feel “patronized” (RIAS) a view supported by the Millennium slides, which comment; “55% [of over 50’s] believe marketers treat them in a patronizing way.” (Millennium) An alteration of Nestlé’s advertising, packaging and consumer perception is essential, if they are to target the over 50’s. As the RIAS presentation suggests “Provide choice” (RIAS) perhaps in a variance of products, and show that Nestle “listen to customers” (RIAS) will see successful penetration of the over 50 market segment.

    Read More

  • Evolution Of Media Essay

    2060 Words  | 5 Pages

    The evolution of media has transformed the way we interpret the world around us. It gives us a new perspective by allowing us to interact with one another through the Internet. Media has become much more personal and diverse as user-generated content becomes more prominent in our lives. We are exposed to assorted types of viewpoints that shape our understanding and knowledge of the social world. Moreover, change in technology has brought advancement to transportation methods, which makes it very easy and fast to go long distances than before. It has also brought change in communication, with the development of the mobile phones, where the communication is now more efficient. Technology has also brought changes in education where students can do online courses, take exams, quizzes, do assignments and even discuss with the classmates the related topic of each week as if you were in the actual classroom. The changes of technology play a big part in the media and how it is used. The technological changes made throughout these time periods have made communication and the media widely spread.

    Read More

More about Media Analysis Of Nestle

Open Document