Mcdonalds: The Eating Habits Of Mcdonalds

Imagine working out of town, Driving through town hungry and in a hurry. Going into a restaurant, waiting for your food can be a hassle. Lazy, but busy Americans just go to McDonalds. Fifteen minutes later the quarter pounder and fries with soda are all gone. McDonalds is famous for its American style burger and fries. Most people do not need to imagine this because McDonalds gets thousands of customers like this everyday. McDonalds is using many different factors to pull Americans in their restaurants and as a result, encourage unhealthy eating habits.

McDonalds is the leading fast food chain in America, worth over 80 billion According to Statista, a website that publishes "statistics and studies from more than 18,000 sources" (Statista).

With more than fourteen thousand restaurants in the United States and thirty-four thousand in the world also according to Statista. A company with that many stores can make money and stay popular. (Topic) McDonalds started out in California in 1955 and in just 70 years became one of the most well known fast food places around the world. According to the book, Fast Food Nation: The Dark Side of The All-American Meal, "More people recognize the golden arches more than the cross" (Schlosser) With the golden arches dominating the skylines, consumers notice the bright yellow arches and tend to gravitate towards

According to business insider McDonalds spends 963 million dollars on Advertisements. (Bhasin) That is just money on advertisements alone, plus cost of other necessities. The target market for McDonalds is simple The target market is simple, everyone. That is a key part of their success. No one person has a reason not to go. Cheap food on the go is for everyone at anytime, who wouldn’t go there? McDonalds says it themselves on their website "McDonald 's aims to offer a friendly, fun environment for everyone to enjoy. We seek to appeal to a wide range of people, from families who love our Happy Meal, to workers grabbing breakfast on-the-go or eating in to enjoy our freshly ground coffee and free WiFi" (Who) McDonalds can now appeal to all audiences and get a better chance of getting customers to come back. With a wide target audience, it makes sales that much easier. The use of television, radio, billboards and the internet attracted the word of McDonalds across the world. McDonalds uses advertisements to bring a wider target audience into the restaurants. The quickness of the product, will be eaten either in a car or quickly in the store in 20 minutes. Then the consumer will come back because is was tasty and eaten with