McDonald's Unhealthy Food Spreading Internationally

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Recommended: Mcdonald's background info

This paper will address the American restaurant McDonald’s. Many aspects will

be examined, including its history, trip overseas, and menu variations. McDonald’s

reception in Japan, China, the United Kingdom, and France will be addressed as well.

Feeding the world with speedy and reliable food comes with great nutritional

consequences, as will be elaborated herein.

Fishwick (1995) talks about the history of McDonald’s. The McDonald brothers

opened a small drive-in in 1937 and a larger one in 1948. Upon Ray Kroc’s visit to

McDonald’s to sell milkshake mixers, he bought the store. McDonald’s wanted to have

clean, welcoming restaurants. McDonald’s became more popular in the 50s and 60s.

Couples moved to the suburbs with their young kids. It was convenient to get a quick

bite to eat at a drive-in (DeBres, 2005). The restaurant did not have a drive-thru until

1974 (Fishwick,1995). After hamburgers and Ronald proved successful in the United

States, McDonald’s expanded. The company swelled abroad in 1969 with McDonald’s

International (Fishwick, 1995). By 2001 there were over 28,700 restaurants in 120

countries (DeBres, 2005).

McDonald’s put a lot of effort into architecture at atmosphere of International

establishments. Den Fujita opened McDonald’s in Japan. He founded a few main rules

which are now used globally. Build in the heart of the city using local builders. Tout the

three mainstays: hamburgers, milkshakes, and fries. Maintain sanitation and

congeniality (Fishwick, 1995). These aspects have lead to McDonald’s popularity and

success worldwide.

McDonald’s Corporation places emphasis on sprinkling local influences in their

outdoor architecture, with one exception - the golden arches. The arches can be seen

2
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... middle of paper ...

...M. 2008. On the menu at McDonald's: 78 additives (some may be harmful).

The Independent, 14.

Klein A. 2007. Stereoscopy.com – the 3D world.

http://www.stereoscopy.com/world/index.html.

Leung S. 2002. McHaute cuisine: armchairs, TVs, and espresso – Is it McDonalds?

Wall Street Journal, 30 August.

McDonald’s USA nutrition facts for popular menu items. 2008. McDonald’s.

http://www.mcdonalds.com/app_controller.nutrition.index1.html#1.

Trans Fatty Acids. 2008. American Heart Association.

http://www.americanheart.org/presenter.jhtml?identifier=3030450.

Traphagan JW and Brown LK. 2002. Fast Food and Intergenerational Commensality in

Japan: New Styles and Old Patterns. Ethnology, 41:119-134.

Watson L. 2000. China’s Big Mac Attack. Foreign Affairs, 79:120-134.

World Health Organization. 2002. The world health report 2002: reducing risks,

promoting healthy life.

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