Mass Media and Spin Doctors

In order to concentrate on what you are doing best, it is advisable for an organization to maintain the best public relations with its partners. This should be ensured when coming up with an original business plan and special emphasis should be paid on the payroll services being provided for the workers. This is attributed to the fact that pay determines the hard work that will be impacted by the workers on the duties they are assigned (York 11). Politicians on the other hand should be able to understand the grievances of their subjects so that they can become effective in their style of leadership. They should be able to understand the nature of their subjects’ grievances and the areas they wish to represent. In public relations, spin comes in as a form of propaganda that a politician could use to achieve the masses at a campaign and is normally adopted as a persuasive campaign. The persuasive campaign message could be in favor or against a certain organization.

The same spin could be in terms of a creative presentation which seeks to persuade people to a certain move by employing certain techniques. This is common among politicians who are often accused by their partners for claiming to be honest in their statements yet they had employed the spin tactics in manipulating the public opinion. This is attributed to the fact that most of the politicians have a closer relationship between the press conferences and the spin doctors. Most of these press conferences are undertaken in the government press conferences that are also referred to as the spin rooms. As a result, those who are able to come up with a spin are referred to as spin doctors. This is done in order to make some of the statements they make to be socially accepta...

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