Marketing Strategy: The Marketing Mix For KIA

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Introduction

Marketing strategy is the plan that is designed, and specifically delineates how to enter the new market and attract new customers. It is also known as the process that allows the facility to employ its limited resources in opportunities to increase sales and to gain competitive advantages. Accordingly, an appropriate marketing strategy is adopted, which depends mainly on the marketing mix. The marketing mix is defined as “the set of plans, policies and processes exercised by the marketing management in order to satisfy the needs and desires of consumers and convince consumers to buy their products and services, and each element of the marketing mix affects and is affected by the other element.”

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It is also a framework that helps build and shape the path and approach of each market. The mix is a set of controllable variables that are presented to and influenced by the consumer. This combination is the important marketing pillar on which the marketer depends. It consist four elements, which is: product, promotion, price, and place. The marketing mix for KIA is based on around. First, we have product. Here, the KIA making a good and a perfect design and quality side by side a scale level for delivering and services customer, and it having a different selling point. Second, price is important for KIA companies to get a competitive price, which is provide an advantage over competitors, or which get a competitive edge. Third, place that, which is an important thing to access to the customer easily. So, KIA has 166 Agents, which is a large and expanding number of accesses. Lastly, we have Promotion is about communicating with customers and potential customers. Promotion helps to increasing awareness, promote brand admission, and increasing the demand. (From case

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