Marketing Strategy: Push And Pull Marketing Strategies

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various deals and combo’s described below:
• Health plus+ plan out combo deal both milk and cereals at $10.
• Health plus+ cereals at special prize of $4.50.
• Health plus+ multi buy deal 2 for 8.
• Health plus+ cereals and daily claries calculator (electronic device) at $15.
Our running price strategy will help us to reach peak point sale.

Promotion
Promotion
A pull marketing strategy is where concentrate for an exact product deal is made within a target market that demands for the product from channel companions, pull strategy is get costumers to come to you to buy our product . Pull marketing strategy includes mass media promotion, word of mouth referrals, advertising on sports channel which is related to this product on television, …show more content…

(n.d.). Retrieved from http://www.marketing-made-simple.com/articles/push-pull-strategy.htm
We will use the different methods of pull strategy we will use mass media promotion, sales promotion, specials and word of mouth referrals by mails, telephones because 20% of people will know your product by word of mouth referrals. Also we use social network site like: Facebook, YouTube and twitter. We use traditional method such as television via different sports related programs, radio, newspapers, magazines and billboards in cities, towns and also make the promotional display of our product during specials in which company make special price of the product by which we can also attract different famous celebrities endorse our products.
We decided to choose pull strategy because we want to make a good image of our product because it is an extension of weightwatchers so we have to maintain that image and we don’t want to spoil name of our product after all first impression is the last impression. Our product is has good quality and its promotion should be also good standard we can’t risk health plus and our company reputation that’s why we choose pull strategy instead of push yes it is too costly and at very large

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