Marketing Strategy And Product Strategy: In-N-Out

Product Strategy

In-N-Out Burger has the most food on its menu, which are hamburger, cheeseburger, and Double-Double. Its customers often order them. The company also provide french fries, fountain drinks and three different flavors of milkshakes. If people really know about the menu of In-N-Out, they will know the company also offers other food that is not on its menu. People are able to order these products at all In-N-Out restaurant. They have called these products are secret menu. These variable products include 3×3, 4×4, Neopolitan shakes, grilled cheese sandwich, Protein style, and Animal Style. 3×3 means the hamburger includes three piece of meat and three piece of cheese. 4×4 is same with 3×3, it just has extra a piece of meat and cheese. Next, grilled cheese sandwich has same element as the burgers, but its difference is on the meat. It uses melted cheese to replace normal cheese. Protein style has one different ingredient with

This logo is an important logo for advertising feature. Long time age, fast food restaurant use the kitschy neon architecture to attract travelers on roadside diners, the company has the same purpose for strategy of place which is to open its store on the freeway off-ramps. The company has been proof that its real estate was one of its best marketing strategies. Its billboard was a Seemingly simple advertising strategy. Actually, it has gotten a lot of attention from consumers. The company made its large signs as large as possible on streets because it could lead consumers to an In-N-Out store, and then the sign would say just a little bit far to In-N-Out Burger. That means the store only has 2.5 Miles. The company uses other way to build its special drive-thru to make vehicle drive-through the building. On another hand, In-N-Out produced a compact building, so the company will not lose any available space (Perman, S. 2009, April