Marketing Mix Case Study

INTRODUCTION

We could say that planning is one of the most important preparations for propulsion of market cycle and trading exchange. To be able to make a successful marketing activities, every business should plan ahead all their future steps-location, partners, customer’s segmentation? Marketing research, sales planning and also following promotional activities are playing the major role in increasing companies` selling production, services and respectively higher revenues. If heads of the companies want to overcome the difficulties and challenges encountered normally in the presentation of each new product or service, they should research very thoroughly and carefully that industry and particular market, and also the sales planning and

On Figure 1 below we can see its presence, as a one of the four pieces (4Ps) of Marketing Mix Model and even often are considered as synonymous. If companies aim to achieve their targets, then all the four elements (product, price, place and promotion) should be planned carefully in advance and in line with overall marketing strategy (Kotler et all,

This involves Staff recruitment or hiring professional representatives to provoke the viewers interest and to sell to them company`s goods successfully. PS s also clever marketing sales tactic on products as their small packs samples are given for free to the customers assays and testing on their level of satisfaction. For example, some big businesses as VIRGIN, SKY, COSTCO and METRO could be pointed as some of the followers of this kind of ploys used to grab the client 's` attention towards a product. The Telecom`s companies often are hiring spaces in the most visited stores or on the streets in areas with high people-flow. That`s benefitting potential buyers too, because they are given chance to try something new. And finally, they have the right to choose the best possible for them from a range of products (Malik. G,