Commercial Viability Analysis
3. Commercial Viability Analysis Commercial Viability is the ability of a business to compete and succeed while been profitable. Skype has a solid commercial viability on all fronts since its introduction into the market its well known around the world for connecting people. Skype also has a solid marketing present and a large financial endorsement thought out the global. Skype is available for free on most devices that have the downloaded.
3.1 Product related factors
Relative price
Arcading to Michael Hollihan (1982) Relative price are supposed to reflect real forces such as changes in tastes and technology, while the changes in the aggregate price level would reflect monetary changes since price is
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Concentration of target market
Skype target market is families, friends, business and mobile users between the age group of 18-34 and most of the young adults. Skype also gives people the chance to stay in touch because of their free calls between users. Skype is mainly used as a means of communication by a group of different ages range as a way to keep people connected through out the global.
Timing market introduction
Skype was introduced into the market back in 2003 and other companies such as eBay and Microsoft acquired the company soon after. Skype market timing introduction was well thought out because other services such as you msn, Aol we not in demand any more people switch to Skype because it was available on more than one device.
Competitive
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Since Skype is available for Microsoft Windows, Macintosh, or Linux, as well as Android, Blackberry, Apple and Windows smartphones and tablets a large number of consumers are now making use of the other devices. Skype also faces competitive pressure from VoIP providers such as other mobile phone networks. As indicated by Jason G (2005) Competitive pressure forces firms to cater to their customers.
Marketing
Arcading to Sue Pulendran marketing planning technology provides for decision-making that is more comprehensive. Marketing planning is a performance paradoxical that measures strategies for the market segmentation. The most important thing about strategic marketing positioning covers the business strategic positioning choice also each business has a different marketing strategy imposed to so that they can gain a competitive advantage over other business in the same market. Skype
3.3 Summary analysis Skype has a solid commercial viability since it’s introduction into the market because of the free calls between its users. Skype`s is one of the most popular paid services for communication it givers member the ability to make regular landlines and mobile phones from anywhere in the world. Skype`s also has a target concentration in place which helps boots populate rate with the young adults who have a much better understanding
(Yoder-Wise, 2015) During the process of planning you need to assess your internal and external environment, identify any opportunities and threats. Then you want to create your plan and identify your goals and objectives, implement the plan and lastly you evaluate and make any necessary changes. In strategic marketing, you want to identify your target market and research it. When planning you identify your strategies and objectives you identify what services you will provide and at what cost an how you’re going to market your plan. You can evaluate by getting feedback from consumers through different
Segmentation, targeting and positioning are the fundament of modern marketing (Proctor, 2002, p. 188, as cited in Harris and Schaefer, 2015).
Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer awareness through a variety of different marketing techniques. If a business does not pay close attention to their consumer demographic and needs, they will eventually fail over time. Two important aspects of marketing include acquiring new customers, and the preservation and growth of relationships with current customers. Marketing has always been viewed as a creative outlet, which encompassed advertising, distribution, and the selling of goods and services. Marketing staff will also try to anticipate what customers will want in the future, often being accomplished with market research. In summation, a good marketing plan should be able to create a favorable proposition or series of benefits that a customer can value through goods or services. The marketing mix is normally described as the strategic positioning of a product or service in the marketplace, using the specification of the four Ps. During the early 1960’s, Professor E. Jerome McCarthy of Harvard Business School stated that a marketing mix contains four elements. The four key points are product, pricing, promotion, and placement. It is recognized that all these aspects must be present to ensure a successful business model within a given industry. We will now take a thorough look at the four marketing mix points.
Being engulfed in a competitive market could be an overwhelming and challenging experienced for any company. The compatibility of Blackberry did not match the standards of other competitive operating systems. Even the acquisition of QNX could not help Blackberry tap in the lucrative market to stay afloat.
In this following report I will discuss the phone industry and analysed it in great detail. I will analysis the market structure and try and understand why the mobile industry falls to heavily oligopoly structure. I will highlight all the structures, however I will discuss in detail how, for example Vodafone can be incorporated in the porter’s five forces method to show how the mobile industry has devolved over the years and to understand if consumers are driven by the actual technology of the phone but if it driven more by style.
Microsoft was founded in 1975 by Bill Gates and provides products, services, and devices in 190 countries around the world. They sell a wide variety of goods and services including laptop and desktop computers, video games and systems, applications for both phones and computers, and cell phones among other things. Their strategy is designed to allow them to accomplish three key goals: “reinvent productivity and business processes”, “build the intelligent cloud platform”, and “create more personal computing” (Microsoft Form 10-K). The main competitor for Microsoft today is Apple, who competes with Microsoft with its own line of laptops, cloud services, and phones. All of these devices use Apple operating systems and software which are direct
No company that falls behind the competition is guilty of standing completely still. But sometimes our efforts fail because of the level of commitment to change.
...Phone is a great product, as it sets the bar and exceeds the limitations of what a cellphone can do.
Telecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).
Who wants to talk with their voice box or face someone else? No one. Having real-life conversations is considered old-fashioned in this century. You have your best friend, your phone, and about 600 or more online friends. You don’t need to bother talking to others, dating someone, or even learning how to interact and consider things before you say something. If your best friend starts to look unattractive and boring, you can always go to a nearby store and get a new one. It’s only $850 anyway. If you have a fight with your social media friend, just unfriend and post something to criticize them. You see, phones can provide the best way to make new friends or even end relationships.
A marketing plan helps to focus your company on the vital activity of growing the business. It provides the framework on which to build new
It was on Friday, November 5, 1999, that Judge Thomas Penfield Jackson had declared Microsoft a monopoly. So, it’s not a question of whether Microsoft is a monopoly, but more so a question of whether it should still be considered a monopoly today. I don’t think that Microsoft should currently be considered a monopoly, but I definitely do believe that it once was. The reason Microsoft should no longer be considered a monopoly is that there are several operating software that now compete with Microsoft. Two of the biggest competitors are Apples OS and Google Chrome's OS. Operating software’s like Apples’ OS and Google Chrome’s OS are close substitutes for Windows. One of the criteria for a firm to be a monopoly is that there are no close substitutes, “A firm is a monopoly if it is the sole seller of its product and if its product does not have any close substitutes (Mankiw 290).” And this
...luger from TIME Magazine suggests, “But mix it up some – maybe throw in a little Skyping or Facetime so that when you finally do make a call you’re actually seeing and interacting with another person.” Unfortunately, using Skype and Facetime comes from the use of the cell phone, but it still allows people to actually see each other when they talk. All cell phone users have the power to make these changes together and not let cell phones take over our lives. We must act now and take care of the problem before it becomes worse and out of control.
Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975. Microsoft Corporation is an American multinational corporation headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office office suite and Internet Explorer web browser. It is also one of the world's most valuable companies. Microsoft dominated the personal computer operating system market, until the early 2000 when Apple, Google, and Facebook came about. (Microsoft) This is when the company started to lose its credibility.
the Internet, any two people anywhere can communicate for free, whether it is with text or voice. Video conferencing tools are becoming readily available to the public. New uses are being found for the Internet every day.