Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975. Microsoft Corporation is an American multinational corporation headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office office suite and Internet Explorer web browser. It is also one of the world's most valuable companies. Microsoft dominated the personal computer operating system market, until the early 2000 when Apple, Google, and Facebook came about. (Microsoft) This is when the company started to lose its credibility.
In December of 2008 Microsoft decided to kill off Windows Mobile because it couldn’t compete with the iPhone and Android. They decided instead to develop Windows Phone a completely new mobile operating system. In October of 2010 Microsoft's first phones running Windows Phone was established, but the sales were low. The company was not coming up with a firm product to successfully sell to the consumer because it was not meeting the wants and need of them as well. Microsoft had to find a way to boost sales. Microsoft later decides to buy Nokia cell phone business for 5.4 billion euros or $7.2 billion. The two companies have had a development agreement since 2011. The combination of the two companies would help increase their sales on the Window Phones. Microsoft CEO said, “Clearly, greater success with phones will strengthen the overall opportunity for us and our partners to deliver on our strategy to create a family of devices and services for individuals and business.” (Zeman) Microsoft was determined to increase its strengths ...
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... smartphone. The company has improved increasingly because the combination with the Nokia company. Away to insure that the company can stay on top is to increase the innovations to their devices. Nokia was once a mobile telephone powerhouse, but has struggled since smartphones hit the market. As part of Microsoft, it will have better footing to compete there, however Ballmer noted that Nokia remains a leader in non-smart with phones sold in developing regions. The company’s ultimate goal is growth for the platform. After years trying to regain relevance in the mobile industry, Microsoft’s Windows Phone operating system narrowly nudged ahead of theird-place BlackBerry in global smartphone shipments, now sitting somewhere in the neighborhood of five percent globally. In the end Microsoft has accomplished their goal as a company and plans to stay there for a while.
At just twenty years old, Bill Gates cofounded Microsoft with his childhood friend Paul Allen. He is now the richest man in the world with over $85.2 billion to his name. So why did Microsoft end up being way more successful than any computer program like it? The answer is because of the free enterprise system, and competition. Gate's product was considered new and innovative at the time, which made customers want to try it out.
Two friends named Bill Gates and Paul Allen founded Microsoft in Albuquerque. They started out with a small company and turned into an empire that employs 100,932 people (as of December of 2013). Before there was Microsoft there was Traf-O-Data, which kept track of traffic data, which at that time was groundbreaking. Microsoft is now a multibillion-dollar company and is a household name. Microsoft has now expanded to selling many different, successful products. Some of their very popular products include Skype, Xbox, the Surface tablet and Bing. Microsoft has 1.5 billion dollar revenue. Even though Microsoft had market dominance at one...
On September 22, 1994, Microsoft Corporation was established to be a technology company and go all the way back as far as 1975. Microsoft is the leading worldwide company for computer hardware, computer software, cloud services, mobile phones and gaming systems such as Xbox. Their
The acquisition of Nokia has brought the magnificent manufacturing capability in the smart phone business for Microsoft. Microsoft could leverage on the productivity and logistics of Nokia to differentiate itself in the smart phone business. The acquisition would help both companies to resist competitions, since the competition is getting more and fiercer as innovation happens every day in the technology industry. However, Microsoft needs to come up with new ideas to preserve the dominant status in the many sectors. In the meanwhile, Nokia needs to focus on the rest of its business that had not been sold to
Microsoft saw this and began to develop their own company similarly , entering the tablet market in 2013. However, the problem that Microsoft have is that Apple have established a premium brand image which has attracted high loyalty from their customers, what this means is the any new product that is released is immediately demanded from their customers. Proven by the huge demand for’ Apple Watches’ after their announcement. The demand was so high that orders were stalled back to August even though it was launched in January. This lack of brand loyalty meant that when Microsoft launched their tablets consumers were much more judgemental in deciding whether to buy a ‘Surface tablet’ or not. This meant faults were scrutinised more carefully. For example the app store on Microsoft 's tablet launched on a smaller scale in comparison to what Apple were offering and this hurt sales as people had a much smaller choice, so for Microsoft to increase sales and thus profits in this market a longer development process to allow for more applications to be developed may have been beneficial. However, what Microsoft realised is that although they didn 't have the brand that Apple had built but they were going to combat this with USPs (unique selling points) for example the Lumia 1020 launched with a 41 megapixel camera to appeal to niche markets of consumers who cared more for the camera on a phone than the applications, this allowed sales to be higher for the phone in certain markets. This may be one way in which Microsoft may be able to increase profits by increasing sales of their phones by accepting that they don 't have the brand image that Apple have and instead playing to their strengths such as the higher quality
"Microsoft Corporation, is a multinational computer technology corporation with global annual revenue of US$44.28 billion and 71,553 employees in 102 countries as of July 2006. It develops, manufactures, licenses, and supports a wide range of software products for computing devices. Headquartered in Redmond, Washington, USA, its best selling products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software, each of which has achieved near-ubiquity in the desktop computer market. Microsoft possesses footholds in other markets, with assets such as the MSNBC cable television network, the MSN Internet portal, and the Microsoft Encarta multimedia encyclopedia. The company also markets both computer hardware products such as the Microsoft mouse as well as home entertainment products such as the Xbox, Xbox 360 and MSN TV" ("Microsoft").
In today’s current economic state, the likelihood of a company entering into a global market is inevitable. Multinational corporations (MNCs) such as Vodafone are required to standardise their Research & Development activities throughout the world in order to penetrate the market. This is achieved by obtaining new technological opportunities, such as the most up-to-date phones, thus maintaining a competitive driver in the market.
Microsoft’s mission of placing a “PC running Microsoft software on every desk and in every home” drove their overall strategy early on. Depending on the business segment within Microsoft, one would see in place very different business models as the strategy for each line of business could vary. In the operating system (OS) segment, Microsoft initially brought in an existing product and modified this (MS-DOS) to work with the Intel microprocessor, which were the “brains” of the IBM PC. Microsoft partnered with IBM to provide the operating system for the IBM PC. In addition to developing Windows, Microsoft during this period was working to write applications for the Apple OS.
Google and Apple. You know, the companies that teenagers adore, adults love, and children enjoy. Google is your best friend for homework, and their phone operating system, Android, has a plethora of apps, not to mention numerous OEM's. Apple is the company that creates high end, easy to learn products. They make you pay a premium for their products ($2,000 for a MacBook Pro, everyone!). Apple is one of the few companies that doesn't have to do anything to be cool, they just are cool. Lots of people think of Apple as the cool one, while Google is considered your best friend for homework. What about Microsoft?
Microsoft has always been known as a software company, and not well known for its hardware. In fact, the only hardware that Microsoft sells to the retail market is branded peripherals. In its heyday, Microsoft was a market leader, bring an operating system to the masses, and leading in internet search. In recent years, however, most of the moves that Microsoft has made have not been in a market leader position, but have been in response to competitors threatening Microsoft’s positions.
...he management. Microsoft management oversees the company’s goals and adjusts the mission and vision to ensure the realization of set objectives and goals. In fact, Microsoft Company’s management had done a lot in terms of formulation of domestic and international strategies to enhance profitability (Weiss, 2008).
Nokia Corporation is a multinational telecommunications company headquartered in Keilaniemi, Espoo, Finland, and is one of the fastest growing companies in the world. Nokia currently have more than 100,000 employees in 120 countries worldwide with annual revenue of 519 million Euros and had 274 million Euros in profits in the third quarter of 2013 (Nokia Reports 274). Nokia produces different products and services such as mobile phones, mini tablets and accessories. To add, Nokia offers digital mapping, navigation systems for phones as well as automobiles. Recently, Nokia have announced the newest innovative products they will be releasing, the Lumia 630, 635 and 930. This report will closely examine Nokia’s operations and will outline both the benefits and the risks of expanding their operations to the country.
Nokia is continuing to innovate new products and rebuild their brand. In present times Nokia is still in a complicated situation as Sead Fadilpašić puts it., In the article “Nokia – Phones relationship status: It’s complicated”, Fadilpašić discusses the problems Nokia may face in 2016, he states, “The Helsinki-based company said it hopes to come back to designing and providing mobile phone technology, but it needs a partner which would manufacture, market and sell the devices.”, this means that at this point no one is willing to back their ideas, therefore putting them in a difficult situation disabling them to grow their brand. Nokia is still fighting to stay alive, in the end they will have to continue to be innovative and find supporters that believe in their brand.
By the end of 2003, Nokia was the clear market leader in the mobile phone industry in terms of sales and profitability. It was ahead of giant companies like Motorola, Ericsson, Siemens, Samsung, and other worthy competitors. Since the early 1990s, Nokia's Strategic Intent was to build distinctive competency in product innovation, rapid response, and global brand management. Its strategic intent required rapid growth in the core businesses of mobile phones and telecommunications networks. This goal was achieved by Nokia's development of new products and expansion into new markets. In order to become the global leader as it is today, the company had overcome numerous challenges and obstacles over the last decade.
Microsoft was originally created in 1975 by Bill Gates and Paul Allen. They first introduced their software package, Window 1.0 in 1983, the first package to consist of a mouse which helps navigate a PC. MS-DOS commands were previously used to operate computer systems, however people found these extremely hard to understand. This Windows 1.0 package was a key turning point in Microsoft emergence. As time progressed Microsoft created updated versions which consisted of advanced graphics, built-in internet support, dial-up networking and much more (Microsoft, 2011). Windows packages started from Window 1.0 to the current version whic...