Marketing Career Paper

Marketing Career

There are so many people all over the world with so many different dreams and goals about their future goals and careers. Some of them want to work in a medical field, some in child education and some want to be involved in a business field. My opinion about my future life has changed various times until I finally decided to take a closer look to business, or to be more specific- marketing. I am not sure which part of the world I see myself in the next three years, so I decided to take a closer look into marketing career as a whole. What is the average salary and what are the pros and cons of this career? Those are the main questions that keep sitting in my mind. In this research paper I will provide more details and statistics about marketing, because that is something that really interests me and I definitely think it could

help my future plans.
What is marketing and what do marketing professionals do? This is a number one question you should ask yourself before making any other further steps towards your career. Marketing can include various things, such as customers, analysis, advertising, sales, promotion, and price. Marketing professionals perform negotiating contracts, researching and planning advertising campaigns, advertising media, negotiating contracts, and meeting clients to present various campaigns. There are many marketing manager positions you can take, such as advertising manager, public relations manager, marketing manager, promotions manager, brand manager, sales manager, and market research analyst. The one that really interests me at the moment is either sales manager or marketing manager. I have a great background of sales and that could be beneficial for my future career, also sales is something that I really enjoy doing. On the other hand sales can be very stressful so changing my career path just a tiny bit and becoming a marketing manager is another great choice for me. Either one of these positions would make me satisfied, so I am going to take a closer look into the education needed and the average salary rates of these two professions.
When entering the world of marketing one of the requirements is a bachelor’s degree in business which I am working towards. There are no specific certifications required for marketing profession. When it comes to salary, I was trying to find the average annual salary for marketing manager and I was able to find $87,981, which I thought, was a pretty good amount. This annual salary would be the same for pricing manager as well. I was also curious to see what would the average annual salary of a sales manager look like and this is what I found- $69,076, which I thought was good, but I would prefer it to be higher, so I would probably be more interested in a marketing manager’s position. According to salary.com this may vary depending on industry, location, company size, level of education, and years of experience.
Another thing that interests me a lot is pros and cons of this profession.

Why would it be or not worth it to go ahead and choose marketing out of all the other possible careers. Some pros are that sales and marketing managers are in charge of others, they still get to sell and market, they get to travel, and they also get a decent starting salary. If a person likes to lead and be in charge of others, enjoys selling, loves traveling, and appreciates a good raise from the beginning of their career- then these are some serious pros for them. On the other hand nothing is ever perfect and everything in life has some cons too. Some cons of marketing managers and sales managers include being responsible for employees and certain work duties, being a leader and having to bring in business at the same time, traveling for weeks and coming back to a home office where piles of paper work is waiting for you, and any other expectations because of a such a good salary. Every job has pros and cons so the cons of a marketing manager and a sales manager do not scare me too much. I feel like if you really want something- nothing can stop

you!
Technology is a big part of our society now days. Marketing is been improving with the help of technology as well. For example, 52% of all marketers found their customers with the help of Facebook in 2013. Marketing companies that blog generate 67% more leads than the companies that do not. An interesting fact that I found about LinkedIn was that 43% of all marketers found their customers via LinkedIn. How will marketing benefit from technology in 2015? Well, one of the interesting things is that social marketing budgets will double over the next five years. The most fascinating thing that I was able to find about internet and marketing was that – in 2015 the internet advertising will make up 25% of the entire ad market. All of these numbers, facts and statistics only prove us that technology is not only been a big part of marketing, but it is also been very beneficial for this field. We can definitely conclude that marketing and technology are great friends now.
Marketing is a big part of business now days and it is one of the most important parts of any well developed and organized company. After doing my research and finding so much of important information about it, my opinion about becoming a business lady, in other words a marketing manager, did not change at all. The salary of a marketing manager and a sales manager satisfies me 100%, and the duties marketing professionals are in charge of, do not scare me either. In my opinion every job has its pros and cons and the ones I was able to find about marketing were very interesting as well. This career research paper helped me a ton, because I actually had to spend some time trying to find specific information online that would help me answer all of the questions I had about this career. After all, I definitely feel more confident and comfortable about my future career goals.