Marketing

About The Product

The product that I am trying to produce and sell is an app that can be used on all smart phones. This application will allow the consumer to walk into any store that is compatible with the app and buy any product without having to wait in line or for check out. This app will require a credit card or debit card to pay for the transaction made. Once this transaction is processed the consumer will be sent a receipt and will be able to walk out of the store with the item they just purchased. The only other part of the equation is that there will need to be a security terminal type doorway, almost like in airports that check to make sure everything is actually being paid for.

Market Opportunity

With an expanding market in apps used on consumer’s phones the industry is growing. Any item or app to make peoples lives faster and easier is something that should and will be expanded upon in the future. By creating an application where people can purchase items in different retail stores easier this app should be a no brainer for people. This app should cause people to save time and also help consumers make quicker decisions in times where they might stall, and not purchase an item. With the use of this app credit cards or debit cards would need to be used to make these purchases.

Mission Statement

“Our goal is to make buying easier for all people, because time is money. “

Measureable Objectives

• Identify good businesses to buy into our ideas

• Construct a way to get our product out, so people believe they need it

• Select a viable way to get our product to consumers without problems

• Examine any flaws that may occur in application of our product

• Define exactly who our target market is

• Illustrate how our produc...

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...nd more apps are coming out the main point of them is to either make peoples lives easier or make peoples lives more enjoyable. Our app has both of these features. People apparently value their time, because time is money. Most people don’t realize that they spend nearly an hour a day waiting in line. Granted not all of this is waiting in line purchasing products. This equates to around two to three years wasted in the average persons life waiting in line. Lets just say only about six month to a year of this time is waiting in line purchasing something, which is an underestimate. That is a lot of time wasted where you could be doing anything else but be waiting in line. People value their time and know that every minute of their lives is important. This app is aimed at that value and at that trend in making things faster and easier for all who roam this planet.