Marketers Target Children

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Recommended: Effect of Advertisement on Consumer Behavior

Have you ever turned on the TV one day, flip through the channels, and come across another kiddy advertisement? Or wondered why companies spend so much of their time and money on advertising their products to kids? If you turn on the TV or visit a video game website, there are ads everywhere, most of which are meant for kids. Some companies also market through social media sites such as Instagram, where they tell kids that they will get more followers if they watch an ad, download an app, or write a review. Now, some companies are even advertising their products to kids through schools. Marketers seem to now be targeting the most vulnerable people of today, the gen xs.

One reason why marketers target kids is because they can use children's biology and psychology to make the children crave their product. Many companies even hire people who study children's biology and psychology, making it easier for them to figure out what children like and don't like. In a marketing and advertising video, Anna Lappe explains how companies can influence a child into wanting a certain product. "they've been engineered to target [children's] …show more content…

Age is another reason why marketers advertise to kids. If a child makes ground loyalties to a few companies and buys from those companies for the rest of his/her life, then the company would make a lot more money than if the company had to market to adults. Also, many children can easily influence their parents into buying products. In "Facts About Marketing to Children," it is stated that it takes about 9 nags in order for kids to get what from their parents. This is important because when they grow up, they have to work for themselves and they probably won't buy the product as much, even if they make ground loyalties. Because kids are young and often get what they want, advertisers often advertise their products to

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