Market Pricing

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Executive Summary

Price is said to be the biggest factor in the marketing mix. If the price is not right, then the product will not sell. Consumers feel that they have to get something back, such as an intrinsic value from the products. Pricing is affixed with many different variables such as the flexibility of price, geographic term, discounts and price levels over the product cycle. A marketing manager must also consider what type of pricing objective to use. For this paper, I have made myself the new marketing manager of Foster Farms Poultry Products.

Body
The objective that I feel is best for this company is profit-orientated. This is because I believe we have established our name in the community and the state. People recognize us as the leader in poultry production. Since the company has remained profitable since the beginning, we strongly believe that all we should focus on now is maintaining the return on our investment. We shall also adhere to the flexible price policy. I say this because the more a store buys, the more they save. If a store buys large quantities, then discounts can be given and this will also increase sales in the store because the stores can charge a bit less for the product. It’s up to the store on how much to markup the poultry. They can charge a dollar a pound or fifty cents per pound. You will also notice that many stores offer the chicken at lower prices when its expiration date is near. This is due to the nature of the product being peri...

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