Management at Tesco

3026 Words7 Pages

Management at Tesco

Introduction

1920s

Tesco was founded in 1924, when T.E. Stockwell, a partner in a firm of

tea suppliers, and Sir Jack Cohen came together. Legend has it that

Sir Jack Cohen used his gratuity from his Army service in the First

World War to start selling groceries in London's East End markets in

1919. The brand name of Tesco came from the initials of T.E. Stockwell

and first two letters of Cohen. The first Tesco store was opened in

1929 in Burnt Oak, Edgware.

1930s

Self-service supermarkets first opened in the USA in the 1930s, during

the depression. They soon realized that by selling a wider variety and

larger volume of stock, and employing fewer staff, they could offer

lower prices to the public. The Tesco business prospered and grew in

the years between the war.

1940s

In 1947 Tesco Stores (Holdings) Ltd was floated on the Stock Exchange,

with a share price of £ 25. The price at the beginning of February

2002 was around £ 2.42. Self-service stores came to Britain after the

Second World War, and Jack Cohen opened the first Tesco self-service

store in St Albans in 1948.

1950s

In 1956 the first Tesco self-service supermarket was opened in a

converted cinema in Maldon.

1960s

By the early 1960s, Tesco had become a familiar name. As well as

groceries, the stores sold fresh food, clothing and household goods.

The Tesco store, which opened in Leicester in 1961, had 16,500 square

feet of selling space and went into the Guinness Book of Records as

the largest store in Europe. During this period, Tesco introduced

trading stamps so that it could bring lower prices to its customers.

Tesco introduced the concept of the superstore in 1967 when it opened

a 90,000 square feet store in Westbury, Wiltshire. The 'superstore'

was a new concept in retailing and the term was first used when Tesco

opened its store in Crawley, West Sussex, in 1968.

1970s

By 1970, Tesco was a household name, its reputation built on providing

basic groceries at very competitive prices. But as people become

better off, they looked for more expensive luxury items. In the late

1970s the company decided to make its stores more attractive to a

wider range of customers. Tesco introduced more superstores, which

sold a broader range of goods, and had wider aisles and better

lighting. In one year, in the late 1970s, the Tesco market share

increased from 7% to 12% and, in 1979, its annual turnover reached £ 1

billion for the first time.

1980s

During the 1980s, Tesco continued to build new superstores, opening

its 100th in 1985. In 1987 it announced a £ 500 million programme to

Open Document